Eyeglasses Brands Social Media Report

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<ul><li><p>Eyeglasses </p><p>Brands on Social Media </p><p>Jan 01 2016 Mar 31 2016 </p></li><li><p>Eyeglasses Brands: Social Media Report </p><p>This report looks at how </p><p>Eyeglasses Brands performed on social media between </p><p>January 1st March 31st, 2016 </p></li><li><p>Generate Your Own Social Media Report </p><p>This report was generated entirely by the </p><p>Unmetric Reporting Engine. </p><p>It took minutes to create. </p><p>Create Your Free </p><p>Social Media Report Now </p><p>http://go.unmetric.com/social-media-reports?utm_campaign=reports&amp;utm_content=confectionery&amp;utm_source=slideshare&amp;utm_medium=button</p></li><li><p>Coastal USA had the largest fan base of 1,073,405 while Warby Parker showed the highest fan growth of 12.07%. </p><p>-2.0% </p><p>0.0% </p><p>2.0% </p><p>4.0% </p><p>6.0% </p><p>8.0% </p><p>10.0% </p><p>12.0% </p><p>14.0% </p><p>0K 200K 400K 600K 800K 1,000K 1,200K </p><p>Gro</p><p>wth</p><p> % </p><p>Number of Fans </p><p>LensCrafters Zenni Optical Pearle Vision </p><p>GlassesUSA.com Coastal usa America's Best Contacts &amp; Eyeglasses </p><p>Warby Parker 1-800 CONTACTS </p><p>Fans </p></li><li><p>82% </p><p>84% </p><p>86% </p><p>88% </p><p>90% </p><p>92% </p><p>94% </p><p>96% </p><p>98% </p><p>100% </p><p>Zenni Optical Coastal usa Pearle Vision GlassesUSA.com 1-800 CONTACTS Warby Parker America's Best </p><p>Contacts &amp; </p><p>Eyeglasses </p><p>LensCrafters </p><p>United States Countries &lt; 2% Puerto Rico Canada Other Countries </p><p>Fans - Geography </p></li><li><p>LensCrafters had the highest PTAT of 5.30% as a percentage of its average number of Fans during this time period. </p><p>0.0% </p><p>1.0% </p><p>2.0% </p><p>3.0% </p><p>4.0% </p><p>5.0% </p><p>6.0% </p><p>0K 200K 400K 600K 800K 1,000K 1,200K </p><p>Pe</p><p>op</p><p>le t</p><p>alk</p><p>ing a</p><p>bo</p><p>ut </p><p>(as %</p><p> of </p><p>Fa</p><p>ns) </p><p>Average Number of Fans </p><p>LensCrafters Zenni Optical Pearle Vision GlassesUSA.com Coastal usa America's Best Contacts &amp; Eyeglasses Warby Parker 1-800 CONTACTS </p><p>Conversations </p></li><li><p>Zenni Optical published the greatest number of posts (124). LensCrafters had the highest average engagement, with a score </p><p>of 977. </p><p>0 20 40 60 80 100 120 140 </p><p>0 200 400 600 800 1000 1200 </p><p>LensCrafters </p><p>Zenni Optical </p><p>Pearle Vision </p><p>GlassesUSA.com </p><p>Coastal usa </p><p>America's Best Contacts &amp; </p><p>Eyeglasses </p><p>Warby Parker </p><p>1-800 CONTACTS </p><p>Number of Posts </p><p>Engagement Score </p><p>Engagement Score Number of Posts </p><p>Engagement - Posts </p></li><li><p>Zenni Optical received the most number of Likes (290,845), Pearle Vision got the most number of Comments (8,688) and </p><p>Pearle Vision had the most number of Shares (16,325). </p><p>0K 50K 100K 150K 200K 250K 300K 350K </p><p>LensCrafters </p><p>Pearle Vision </p><p>Zenni Optical </p><p>Coastal usa </p><p>GlassesUSA.com </p><p>Warby Parker </p><p>America's Best Contacts &amp; Eyeglasses </p><p>1-800 CONTACTS </p><p>Likes Comments Shares </p><p>Engagement Breakdown </p></li><li><p>Most Engaging Brand Posts Pearle Vision </p><p>21-MAR-16, MON 5:45PM </p><p>An apple a day keeps the doctor away, but </p><p>your optometrist may recommend mangos. </p><p>Dr. Anthony Perry, .. </p><p>ENGMT. LIKES COMMENTS SHARES SENTIMENT </p><p>1,000 7,940 228 1,392 Positive </p><p>LensCrafters </p><p>18-MAR-16, FRI 3:30PM </p><p>These Michael Kors sparklers make the </p><p>perfect, jet-setting statement. Talk about </p><p>bright-eyed! http: .. </p><p>Pearle Vision </p><p>08-MAR-16, TUE 10:32AM </p><p>Its International Womens Day! Share this </p><p>image with a friend and make it your </p><p>phones lock screen .. </p><p>ENGMT. LIKES COMMENTS SHARES SENTIMENT </p><p>1,000 36,103 595 1,569 Positive </p><p>ENGMT. LIKES COMMENTS SHARES SENTIMENT </p><p>1,000 30,127 149 5,212 Uncategorized </p><p>http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272</p></li><li><p>Most Engaging Brand Posts LensCrafters </p><p>11-FEB-16, THU 3:00PM </p><p>Add a touch of bling to a chic palette, and </p><p>you get these sleek, sparkly Vogue Eyewear </p><p>frames. Insta .. </p><p>ENGMT. LIKES COMMENTS SHARES SENTIMENT </p><p>1,000 38,313 393 1,263 Positive </p><p>LensCrafters </p><p>30-JAN-16, SAT 10:17AM </p><p>These colorful Third Culture tortoise </p><p>frames are exclusively ours, but dont </p><p>worrywe like sharing. .. </p><p>LensCrafters </p><p>25-JAN-16, MON 1:56PM </p><p>Take a close look at the glistening floral </p><p>motif adorning these Bulgari frames, and </p><p>you won't be sur .. </p><p>ENGMT. LIKES COMMENTS SHARES SENTIMENT </p><p>1,000 18,088 508 682 Positive </p><p>ENGMT. LIKES COMMENTS SHARES SENTIMENT </p><p>1,000 46,793 646 2,142 Positive </p><p>http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/948604551893648http://www.facebook.com/108440292576749/posts/948604551893648http://www.facebook.com/108440292576749/posts/948604551893648http://www.facebook.com/108440292576749/posts/948604551893648http://www.facebook.com/108440292576749/posts/948604551893648http://www.facebook.com/108440292576749/posts/948604551893648</p></li><li><p>Zenni Optical's Facebook Page saw the highest number of Fan posts (577). </p><p>0 100 200 300 400 500 600 700 </p><p>LensCrafters </p><p>Zenni Optical </p><p>Pearle Vision </p><p>GlassesUSA.com </p><p>Coastal usa </p><p>America's Best Contacts &amp; Eyeglasses </p><p>Warby Parker </p><p>1-800 CONTACTS </p><p>Number of Fan Posts </p><p>Fan Posts </p></li><li><p>1-800 CONTACTS received the highest percentage of Positive Sentiment (71.00%). </p><p>0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% </p><p>LensCrafters </p><p>Zenni Optical </p><p>Pearle Vision </p><p>GlassesUSA.com </p><p>Coastal usa </p><p>America's Best Contacts &amp; Eyeglasses </p><p>Warby Parker </p><p>1-800 CONTACTS </p><p>Negative Neutral Positive </p><p>Sentiment Analysis </p></li><li><p>Coastal USA responded to the highest percentage of Fan posts (86.49%). </p><p>0 </p><p>0.1 </p><p>0.2 </p><p>0.3 </p><p>0.4 </p><p>0.5 </p><p>0.6 </p><p>0.7 </p><p>0.8 </p><p>0.9 </p><p>1 </p><p>0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 </p><p>% o</p><p>f F</p><p>an</p><p> Po</p><p>sts</p><p> Bra</p><p>nd</p><p> Re</p><p>sp</p><p>on</p><p>de</p><p>d t</p><p>o </p><p>Average Response Time (mins) </p><p>LensCrafters Zenni Optical Pearle Vision GlassesUSA.com Coastal USA America's Best Contacts &amp; Eyeglasses Warby Parker 1-800 CONTACTS </p><p>Brand Responses </p></li><li><p>Zenni Optical published the most with 124 posts, among eyewear brands </p><p>8% </p><p>15% </p><p>11% </p><p>18% </p><p>30% </p><p>1% 6% </p><p>11% </p><p>LensCrafters Coastal usa GlassesUSA.com America's Best Contacts &amp; Eyeglasses Zenni Optical 1-800 CONTACTS Warby Parker Pearle Vision </p><p>Share Of Voice Volume of Posts </p></li><li><p>Zenni Optical received the largest volume of Likes (290,845), among the eyeglasses brands </p><p>26% </p><p>0% </p><p>1% </p><p>0% </p><p>46% </p><p>0% </p><p>0% </p><p>27% </p><p>LensCrafters Coastal usa GlassesUSA.com America's Best Contacts &amp; Eyeglasses Zenni Optical 1-800 CONTACTS Warby Parker Pearle Vision </p><p>Share Of Voice Likes </p></li><li><p>Pearle Vision received the largest volume of Comments (8,688), among the brands in "COMPETITORS" Group. </p><p>18% </p><p>1% 2% </p><p>1% </p><p>19% </p><p>0% </p><p>1% </p><p>58% </p><p>LensCrafters Coastal usa GlassesUSA.com America's Best Contacts &amp; Eyeglasses Zenni Optical 1-800 CONTACTS Warby Parker Pearle Vision </p><p>Share Of Voice Comments </p></li><li><p>Pearle Vision received the largest volume of Shares (16,325), among the brands. </p><p>23% </p><p>1% 1% </p><p>1% </p><p>19% </p><p>0% 0% </p><p>55% </p><p>LensCrafters Coastal usa GlassesUSA.com America's Best Contacts &amp; Eyeglasses Zenni Optical 1-800 CONTACTS Warby Parker Pearle Vision </p><p>Share Of Voice Shares </p></li><li><p>During this time period, PEARLE VISION CONVERSE PROMOTION was the most engaging run by Pearle Vision. Pearle Vision </p><p>published the most (5) in its PEARLE VISION CONVERSE PROMOTION campaign. </p><p>0 1 2 3 4 5 6 </p><p>0 200 400 600 800 1000 1200 </p><p>Vogue </p><p>Eyewear(LensCrafters) </p><p>PEARLE VISION CONVERSE </p><p>PROMOTION(Pearle Vision) </p><p>#Luvmyframes(America's </p><p>Best Contacts &amp; </p><p>Eyeglasses) </p><p>#Warbyxghostly(Warby </p><p>Parker) </p><p>Number of Posts </p><p>Engagement Score </p><p>Engagement Score Number of Posts </p><p>Campaign Comparison </p></li><li><p>Analysis of </p><p>1-800 CONTACTS Facebook Page </p><p>Jan 01, 2016 - Mar 31, 2016 </p></li><li><p>Brand Overview </p><p>FANS NEW FANS FAN GROWTH COUNTRY </p><p>123,566 142 .12% United </p><p>States </p><p>1-800 CONTACTS </p></li><li><p>Engagement Score Total Fan Posts </p><p>87 120 </p><p>Total Posts Brand Response Rate </p><p>3 52.50% </p><p>Total Likes Avg. Reply Time </p><p>43 15 hrs, 30 mins </p><p>Total Comments General Sentiment </p><p>36 Positive </p><p>Total Shares </p><p>10 </p><p>BRAND POSTS FAN POSTS </p><p>Brand Overview </p></li><li><p>123K </p><p>123K </p><p>123K </p><p>123K </p><p>124K </p><p>124K </p><p>124K </p><p>124K </p><p>124K </p><p>1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-</p><p>Mar </p><p>18-</p><p>Mar </p><p>25-</p><p>Mar </p><p>Fan Growth </p><p>Total Fans </p><p>123,566 </p><p>New Fans </p><p>142 </p></li><li><p>Community Analysis </p><p>1-800 CONTACTS fans are largely from United States followed by Mexico. </p><p>Distribution of Fans </p><p>0K 20K 40K 60K 80K 100K 120K 140K </p><p>United States </p><p>Mexico </p><p>Puerto Rico </p><p>Serbia </p><p>Canada </p><p>India </p><p>Indonesia </p><p>Algeria </p><p>Iran </p></li><li><p>0 </p><p>0 </p><p>0 </p><p>1 </p><p>1 </p><p>1 </p><p>1 </p><p>1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar </p><p>Brand Posts </p><p>Top keywords used Frequency </p><p>reps 1 </p><p>travel Tim Peake 1 </p><p>Dont 1 </p><p>interview 1 </p><p>nice tweets 1 </p></li><li><p>33% </p><p>67% </p><p>Brand Participation Brand Non Participation </p><p>34% </p><p>33% </p><p>33% </p><p>Posititve Negative Neutral </p><p>Brand Posts - Engagement </p><p>1-800 CONTACTS responded to 1 conversations generated by the </p><p>3 Posts they published. </p><p>1-800 CONTACTS receives more negative than positive vibes from </p><p>comments on their Posts. </p><p>Brand Responses Sentiment of Brand Posts </p></li><li><p>Most Engaging Brand Posts </p><p>14-JAN-16, THU 6:01PM </p><p>You make us smile. You make us laugh. You </p><p>make our day. Watch our reps read your nice </p><p>tweets. #nicet .. </p><p>ENGMT. LIKES COMMENTS SHARES SENTIMENT </p><p>148 29 24 4 Positive </p><p>15-JAN-16, FRI 4:01PM </p><p>Dont forget the other hazard of space travel </p><p>Tim Peake, #NeverRunOutOfContacts. </p><p>#spacewalk </p><p>29-FEB-16, MON 6:08PM </p><p>Check out our CEO's interview in Life in </p><p>Utah magazine. http://slchamber.com/life-</p><p>in-utah/ </p><p>ENGMT. LIKES COMMENTS SHARES SENTIMENT </p><p>73 10 6 5 Negative </p><p>ENGMT. LIKES COMMENTS SHARES SENTIMENT </p><p>36 4 6 1 Neutral </p><p>NO IMAGE NO IMAGE NO IMAGE </p><p>http://www.facebook.com/109686329057330/posts/1295228870503064http://www.facebook.com/109686329057330/posts/1295228870503064http://www.facebook.com/109686329057330/posts/1295228870503064http://www.facebook.com/109686329057330/posts/1295228870503064http://www.facebook.com/109686329057330/posts/1295228870503064http://www.facebook.com/109686329057330/posts/1295228870503064http://www.facebook.com/109686329057330/posts/1306645612694723http://www.facebook.com/109686329057330/posts/1306645612694723http://www.facebook.com/109686329057330/posts/1306645612694723http://www.facebook.com/109686329057330/posts/1306645612694723http://www.facebook.com/109686329057330/posts/1306645612694723http://www.facebook.com/109686329057330/posts/1306645612694723http://www.facebook.com/109686329057330/posts/1341387495887201http://www.facebook.com/109686329057330/posts/1341387495887201http://www.facebook.com/109686329057330/posts/1341387495887201http://www.facebook.com/109686329057330/posts/1341387495887201http://www.facebook.com/109686329057330/posts/1341387495887201http://www.facebook.com/109686329057330/posts/1341387495887201</p></li><li><p>Brand Posts - Analysis </p><p>Brand Post Types Days of the week </p><p>0 1 2 3 </p><p>0 20 40 60 80 100 120 </p><p>Links </p><p>Videos </p><p>Number of Posts </p><p>Engagement Score </p><p>Engagement Score Number of Posts </p><p>0 1 2 </p><p>0 50 100 150 200 </p><p>Monday </p><p>Tuesday </p><p>Wednesday </p><p>Thursday </p><p>Friday </p><p>Saturday </p><p>Sunday </p><p>Number of Posts </p><p>Engagement Score </p><p>Engagement Score Number of Posts </p></li><li><p>Top Keywords Used Frequency </p><p>customer service 48 </p><p>company 23 </p><p>contacts 22 </p><p>Thanks 22 </p><p>time 17 </p><p>User Posts </p><p>0 </p><p>1 </p><p>2 </p><p>3 </p><p>4 </p><p>5 </p><p>6 </p><p>7 </p><p>1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar </p><p>Positive Neutral Negative </p></li><li><p>1-800 CONTACTS responded to 63 conversations generated by </p><p>the 120 Posts fans published. </p><p>1-800 CONTACTS appears to participate more when Fan </p><p>conversations have greater positive vibes than negative. </p><p>User Posts - Engagement </p><p>Brand Responses Sentiment </p><p>52% </p><p>48% </p><p>Brand Participation Brand Non Participation </p><p>71% </p><p>8% </p><p>21% </p><p>Posititve Negative Neutral </p></li><li><p>Analysis of </p><p>Coastal USA Facebook Page </p><p>Jan 01, 2016 - Mar 31, 2016 </p></li><li><p>Brand Overview </p><p>FANS NEW FANS FAN GROWTH COUNTRY </p><p>1,073,405 -855 -.08% United </p><p>States </p><p>Coastal USA </p></li><li><p>Engagement Score Total Fan Posts </p><p>8 74 </p><p>Total Posts Brand Response Rate </p><p>63 86.49% </p><p>Total Likes Avg. Reply Time </p><p>849 10 hrs, 8 mins </p><p>Total Comments General Sentiment </p><p>95 Neutral </p><p>Total Shares </p><p>224 </p><p>BRAND POSTS FAN POSTS </p><p>Brand Overview </p></li><li><p>1,072K </p><p>1,073K </p><p>1,073K </p><p>1,073K </p><p>1,073K </p><p>1,073K </p><p>1,074K </p><p>1,074K </p><p>1,074K </p><p>1,074K </p><p>1,074K </p><p>1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-</p><p>Feb </p><p>19-</p><p>Feb </p><p>26-</p><p>Feb </p><p>4-Mar 11-</p><p>Mar </p><p>18-</p><p>Mar </p><p>25-</p><p>Mar </p><p>Fan Growth </p><p>Total Fans </p><p>1,073,405 </p><p>New Fans </p><p>-855 </p></li><li><p>Engagement </p><p>0 </p><p>250 </p><p>500 </p><p>1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar </p><p>Coastal USA had an average engagement score of 8 and a highest of 252. </p></li><li><p>Community Analysis </p><p>Coastal USA fans are largely from United States followed by Turkey. </p><p>Distribution of Fans </p><p>0K 200K 400K 600K 800K 1,000K 1,200K </p><p>United States </p><p>Turkey </p><p>Brazil </p><p>Puerto Rico </p><p>Canada </p><p>Mexico </p><p>Philippines </p><p>Thailand </p><p>India </p></li><li><p>0 </p><p>1 </p><p>1 </p><p>2 </p><p>2 </p><p>3 </p><p>1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar </p><p>Brand Posts </p><p>Top keywords used Frequency </p><p>frames 13 </p><p>glasses 13 </p><p>shape 7 </p><p>DerekCardigan 6 </p><p>lenses 6 </p></li><li><p>14% </p><p>86% </p><p>Brand Participation Brand Non Participation </p><p>64% 6% </p><p>30% </p><p>Posititve Negative Neutral </p><p>Brand Posts - Engagement </p><p>Coastal USA responded to 9 conversations generated by the 63 </p><p>Posts they published. </p><p>Coastal USA receives more positive than negative vibes from </p><p>comments on their Posts. </p><p>Brand Responses Sentiment of Brand Posts </p></li><li><p>Most Engaging Brand Posts </p><p>09-JAN-16, SAT 6:10PM </p><p>Get an additional 50% off our entire </p><p>exclusive Touch by Alyssa Milano collection </p><p>while supplies last .. </p><p>ENGMT. LIKES COMMENTS SHARES SENTIMENT </p><p>252 402 26 141 Positive </p><p>09-FEB-16, TUE 6:45PM </p><p>Shop over 250 frames starting at only $19! </p><p>While quantities last. </p><p>17-JAN-16, SUN 5:15PM </p><p>Our exclusive Touch by Alyssa Milano </p><p>collection is available at an additional 50% </p><p>off with code MILA .. </p><p>ENGMT. LIKES COMMENTS SHARES SENTIMENT </p><p>27 11 9 13 Neutral </p><p>ENGMT. LIKES COMMENTS SHARES SENTIMENT </p><p>15 17 3 7 Positive </p><p>NO IMAGE NO IMAGE NO IMAGE </p><p>http://www.facebook.com/24960685902/posts/10153797307585903http://www.facebook.com/24960685902/posts/10153797307585903http://www.facebook.com/24960685902/posts/10153797307585903http://www.faceb...</p></li></ul>