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  • Eyeglasses

    Brands on Social Media

    Jan 01 2016 Mar 31 2016

  • Eyeglasses Brands: Social Media Report

    This report looks at how

    Eyeglasses Brands performed on social media between

    January 1st March 31st, 2016

  • Generate Your Own Social Media Report

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  • Coastal USA had the largest fan base of 1,073,405 while Warby Parker showed the highest fan growth of 12.07%.

    -2.0%

    0.0%

    2.0%

    4.0%

    6.0%

    8.0%

    10.0%

    12.0%

    14.0%

    0K 200K 400K 600K 800K 1,000K 1,200K

    Gro

    wth

    %

    Number of Fans

    LensCrafters Zenni Optical Pearle Vision

    GlassesUSA.com Coastal usa America's Best Contacts & Eyeglasses

    Warby Parker 1-800 CONTACTS

    Fans

  • 82%

    84%

    86%

    88%

    90%

    92%

    94%

    96%

    98%

    100%

    Zenni Optical Coastal usa Pearle Vision GlassesUSA.com 1-800 CONTACTS Warby Parker America's Best

    Contacts &

    Eyeglasses

    LensCrafters

    United States Countries < 2% Puerto Rico Canada Other Countries

    Fans - Geography

  • LensCrafters had the highest PTAT of 5.30% as a percentage of its average number of Fans during this time period.

    0.0%

    1.0%

    2.0%

    3.0%

    4.0%

    5.0%

    6.0%

    0K 200K 400K 600K 800K 1,000K 1,200K

    Pe

    op

    le t

    alk

    ing a

    bo

    ut

    (as %

    of

    Fa

    ns)

    Average Number of Fans

    LensCrafters Zenni Optical Pearle Vision GlassesUSA.com Coastal usa America's Best Contacts & Eyeglasses Warby Parker 1-800 CONTACTS

    Conversations

  • Zenni Optical published the greatest number of posts (124). LensCrafters had the highest average engagement, with a score

    of 977.

    0 20 40 60 80 100 120 140

    0 200 400 600 800 1000 1200

    LensCrafters

    Zenni Optical

    Pearle Vision

    GlassesUSA.com

    Coastal usa

    America's Best Contacts &

    Eyeglasses

    Warby Parker

    1-800 CONTACTS

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    Engagement - Posts

  • Zenni Optical received the most number of Likes (290,845), Pearle Vision got the most number of Comments (8,688) and

    Pearle Vision had the most number of Shares (16,325).

    0K 50K 100K 150K 200K 250K 300K 350K

    LensCrafters

    Pearle Vision

    Zenni Optical

    Coastal usa

    GlassesUSA.com

    Warby Parker

    America's Best Contacts & Eyeglasses

    1-800 CONTACTS

    Likes Comments Shares

    Engagement Breakdown

  • Most Engaging Brand Posts Pearle Vision

    21-MAR-16, MON 5:45PM

    An apple a day keeps the doctor away, but

    your optometrist may recommend mangos.

    Dr. Anthony Perry, ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 7,940 228 1,392 Positive

    LensCrafters

    18-MAR-16, FRI 3:30PM

    These Michael Kors sparklers make the

    perfect, jet-setting statement. Talk about

    bright-eyed! http: ..

    Pearle Vision

    08-MAR-16, TUE 10:32AM

    Its International Womens Day! Share this

    image with a friend and make it your

    phones lock screen ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 36,103 595 1,569 Positive

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 30,127 149 5,212 Uncategorized

    http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272

  • Most Engaging Brand Posts LensCrafters

    11-FEB-16, THU 3:00PM

    Add a touch of bling to a chic palette, and

    you get these sleek, sparkly Vogue Eyewear

    frames. Insta ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 38,313 393 1,263 Positive

    LensCrafters

    30-JAN-16, SAT 10:17AM

    These colorful Third Culture tortoise

    frames are exclusively ours, but dont

    worrywe like sharing. ..

    LensCrafters

    25-JAN-16, MON 1:56PM

    Take a close look at the glistening floral

    motif adorning these Bulgari frames, and

    you won't be sur ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 18,088 508 682 Positive

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 46,793 646 2,142 Positive

    http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/948604551893648http://www.facebook.com/108440292576749/posts/948604551893648http://www.facebook.com/108440292576749/posts/948604551893648http://www.facebook.com/108440292576749/posts/948604551893648http://www.facebook.com/108440292576749/posts/948604551893648http://www.facebook.com/108440292576749/posts/948604551893648

  • Zenni Optical's Facebook Page saw the highest number of Fan posts (577).

    0 100 200 300 400 500 600 700

    LensCrafters

    Zenni Optical

    Pearle Vision

    GlassesUSA.com

    Coastal usa

    America's Best Contacts & Eyeglasses

    Warby Parker

    1-800 CONTACTS

    Number of Fan Posts

    Fan Posts

  • 1-800 CONTACTS received the highest percentage of Positive Sentiment (71.00%).

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    LensCrafters

    Zenni Optical

    Pearle Vision

    GlassesUSA.com

    Coastal usa

    America's Best Contacts & Eyeglasses

    Warby Parker

    1-800 CONTACTS

    Negative Neutral Positive

    Sentiment Analysis

  • Coastal USA responded to the highest percentage of Fan posts (86.49%).

    0

    0.1

    0.2

    0.3

    0.4

    0.5

    0.6

    0.7

    0.8

    0.9

    1

    0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000

    % o

    f F

    an

    Po

    sts

    Bra

    nd

    Re

    sp

    on

    de

    d t

    o

    Average Response Time (mins)

    LensCrafters Zenni Optical Pearle Vision GlassesUSA.com Coastal USA America's Best Contacts & Eyeglasses Warby Parker 1-800 CONTACTS

    Brand Responses

  • Zenni Optical published the most with 124 posts, among eyewear brands

    8%

    15%

    11%

    18%

    30%

    1% 6%

    11%

    LensCrafters Coastal usa GlassesUSA.com America's Best Contacts & Eyeglasses Zenni Optical 1-800 CONTACTS Warby Parker Pearle Vision

    Share Of Voice Volume of Posts

  • Zenni Optical received the largest volume of Likes (290,845), among the eyeglasses brands

    26%

    0%

    1%

    0%

    46%

    0%

    0%

    27%

    LensCrafters Coastal usa GlassesUSA.com America's Best Contacts & Eyeglasses Zenni Optical 1-800 CONTACTS Warby Parker Pearle Vision

    Share Of Voice Likes

  • Pearle Vision received the largest volume of Comments (8,688), among the brands in "COMPETITORS" Group.

    18%

    1% 2%

    1%

    19%

    0%

    1%

    58%

    LensCrafters Coastal usa GlassesUSA.com America's Best Contacts & Eyeglasses Zenni Optical 1-800 CONTACTS Warby Parker Pearle Vision

    Share Of Voice Comments

  • Pearle Vision received the largest volume of Shares (16,325), among the brands.

    23%

    1% 1%

    1%

    19%

    0% 0%

    55%

    LensCrafters Coastal usa GlassesUSA.com America's Best Contacts & Eyeglasses Zenni Optical 1-800 CONTACTS Warby Parker Pearle Vision

    Share Of Voice Shares

  • During this time period, PEARLE VISION CONVERSE PROMOTION was the most engaging run by Pearle Vision. Pearle Vision

    published the most (5) in its PEARLE VISION CONVERSE PROMOTION campaign.

    0 1 2 3 4 5 6

    0 200 400 600 800 1000 1200

    Vogue