Eyeglasses Brands Social Media Report

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  • Eyeglasses

    Brands on Social Media

    Jan 01 2016 Mar 31 2016

  • Eyeglasses Brands: Social Media Report

    This report looks at how

    Eyeglasses Brands performed on social media between

    January 1st March 31st, 2016

  • Generate Your Own Social Media Report

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  • Coastal USA had the largest fan base of 1,073,405 while Warby Parker showed the highest fan growth of 12.07%.

    -2.0%

    0.0%

    2.0%

    4.0%

    6.0%

    8.0%

    10.0%

    12.0%

    14.0%

    0K 200K 400K 600K 800K 1,000K 1,200K

    Gro

    wth

    %

    Number of Fans

    LensCrafters Zenni Optical Pearle Vision

    GlassesUSA.com Coastal usa America's Best Contacts & Eyeglasses

    Warby Parker 1-800 CONTACTS

    Fans

  • 82%

    84%

    86%

    88%

    90%

    92%

    94%

    96%

    98%

    100%

    Zenni Optical Coastal usa Pearle Vision GlassesUSA.com 1-800 CONTACTS Warby Parker America's Best

    Contacts &

    Eyeglasses

    LensCrafters

    United States Countries < 2% Puerto Rico Canada Other Countries

    Fans - Geography

  • LensCrafters had the highest PTAT of 5.30% as a percentage of its average number of Fans during this time period.

    0.0%

    1.0%

    2.0%

    3.0%

    4.0%

    5.0%

    6.0%

    0K 200K 400K 600K 800K 1,000K 1,200K

    Pe

    op

    le t

    alk

    ing a

    bo

    ut

    (as %

    of

    Fa

    ns)

    Average Number of Fans

    LensCrafters Zenni Optical Pearle Vision GlassesUSA.com Coastal usa America's Best Contacts & Eyeglasses Warby Parker 1-800 CONTACTS

    Conversations

  • Zenni Optical published the greatest number of posts (124). LensCrafters had the highest average engagement, with a score

    of 977.

    0 20 40 60 80 100 120 140

    0 200 400 600 800 1000 1200

    LensCrafters

    Zenni Optical

    Pearle Vision

    GlassesUSA.com

    Coastal usa

    America's Best Contacts &

    Eyeglasses

    Warby Parker

    1-800 CONTACTS

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    Engagement - Posts

  • Zenni Optical received the most number of Likes (290,845), Pearle Vision got the most number of Comments (8,688) and

    Pearle Vision had the most number of Shares (16,325).

    0K 50K 100K 150K 200K 250K 300K 350K

    LensCrafters

    Pearle Vision

    Zenni Optical

    Coastal usa

    GlassesUSA.com

    Warby Parker

    America's Best Contacts & Eyeglasses

    1-800 CONTACTS

    Likes Comments Shares

    Engagement Breakdown

  • Most Engaging Brand Posts Pearle Vision

    21-MAR-16, MON 5:45PM

    An apple a day keeps the doctor away, but

    your optometrist may recommend mangos.

    Dr. Anthony Perry, ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 7,940 228 1,392 Positive

    LensCrafters

    18-MAR-16, FRI 3:30PM

    These Michael Kors sparklers make the

    perfect, jet-setting statement. Talk about

    bright-eyed! http: ..

    Pearle Vision

    08-MAR-16, TUE 10:32AM

    Its International Womens Day! Share this

    image with a friend and make it your

    phones lock screen ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 36,103 595 1,569 Positive

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 30,127 149 5,212 Uncategorized

    http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272

  • Most Engaging Brand Posts LensCrafters

    11-FEB-16, THU 3:00PM

    Add a touch of bling to a chic palette, and

    you get these sleek, sparkly Vogue Eyewear

    frames. Insta ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 38,313 393 1,263 Positive

    LensCrafters

    30-JAN-16, SAT 10:17AM

    These colorful Third Culture tortoise

    frames are exclusively ours, but dont

    worrywe like sharing. ..

    LensCrafters

    25-JAN-16, MON 1:56PM

    Take a close look at the glistening floral

    motif adorning these Bulgari frames, and

    you won't be sur ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 18,088 508 682 Positive

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 46,793 646 2,142 Positive

    http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/948604551893648http://www.facebook.com/108440292576749/posts/948604551893648http://www.facebook.com/108440292576749/posts/948604551893648http://www.facebook.com/108440292576749/posts/948604551893648http://www.facebook.com/108440292576749/posts/948604551893648http://www.facebook.com/108440292576749/posts/948604551893648

  • Zenni Optical's Facebook Page saw the highest number of Fan posts (577).

    0 100 200 300 400 500 600 700

    LensCrafters

    Zenni Optical

    Pearle Vision

    GlassesUSA.com

    Coastal usa

    America's Best Contacts & Eyeglasses

    Warby Parker

    1-800 CONTACTS

    Number of Fan Posts

    Fan Posts

  • 1-800 CONTACTS received the highest percentage of Positive Sentiment (71.00%).

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    LensCrafters

    Zenni Optical

    Pearle Vision

    GlassesUSA.com

    Coastal usa

    America's Best Contacts & Eyeglasses

    Warby Parker

    1-800 CONTACTS

    Negative Neutral Positive

    Sentiment Analysis

  • Coastal USA responded to the highest percentage of Fan posts (86.49%).

    0

    0.1

    0.2

    0.3

    0.4

    0.5

    0.6

    0.7

    0.8

    0.9

    1

    0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000

    % o

    f F

    an

    Po

    sts

    Bra

    nd

    Re

    sp

    on

    de

    d t

    o

    Average Response Time (mins)

    LensCrafters Zenni Optical Pearle Vision GlassesUSA.com Coastal USA America's Best Contacts & Eyeglasses Warby Parker 1-800 CONTACTS

    Brand Responses

  • Zenni Optical published the most with 124 posts, among eyewear brands

    8%

    15%

    11%

    18%

    30%

    1% 6%

    11%

    LensCrafters Coastal usa GlassesUSA.com America's Best Contacts & Eyeglasses Zenni Optical 1-800 CONTACTS Warby Parker Pearle Vision

    Share Of Voice Volume of Posts

  • Zenni Optical received the largest volume of Likes (290,845), among the eyeglasses brands

    26%

    0%

    1%

    0%

    46%

    0%

    0%

    27%

    LensCrafters Coastal usa GlassesUSA.com America's Best Contacts & Eyeglasses Zenni Optical 1-800 CONTACTS Warby Parker Pearle Vision

    Share Of Voice Likes

  • Pearle Vision received the largest volume of Comments (8,688), among the brands in "COMPETITORS" Group.

    18%

    1% 2%

    1%

    19%

    0%

    1%

    58%

    LensCrafters Coastal usa GlassesUSA.com America's Best Contacts & Eyeglasses Zenni Optical 1-800 CONTACTS Warby Parker Pearle Vision

    Share Of Voice Comments

  • Pearle Vision received the largest volume of Shares (16,325), among the brands.

    23%

    1% 1%

    1%

    19%

    0% 0%

    55%

    LensCrafters Coastal usa GlassesUSA.com America's Best Contacts & Eyeglasses Zenni Optical 1-800 CONTACTS Warby Parker Pearle Vision

    Share Of Voice Shares

  • During this time period, PEARLE VISION CONVERSE PROMOTION was the most engaging run by Pearle Vision. Pearle Vision

    published the most (5) in its PEARLE VISION CONVERSE PROMOTION campaign.

    0 1 2 3 4 5 6

    0 200 400 600 800 1000 1200

    Vogue

    Eyewear(LensCrafters)

    PEARLE VISION CONVERSE

    PROMOTION(Pearle Vision)

    #Luvmyframes(America's

    Best Contacts &

    Eyeglasses)

    #Warbyxghostly(Warby

    Parker)

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    Campaign Comparison

  • Analysis of

    1-800 CONTACTS Facebook Page

    Jan 01, 2016 - Mar 31, 2016

  • Brand Overview

    FANS NEW FANS FAN GROWTH COUNTRY

    123,566 142 .12% United

    States

    1-800 CONTACTS

  • Engagement Score Total Fan Posts

    87 120

    Total Posts Brand Response Rate

    3 52.50%

    Total Likes Avg. Reply Time

    43 15 hrs, 30 mins

    Total Comments General Sentiment

    36 Positive

    Total Shares

    10

    BRAND POSTS FAN POSTS

    Brand Overview

  • 123K

    123K

    123K

    123K

    124K

    124K

    124K

    124K

    124K

    1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-

    Mar

    18-

    Mar

    25-

    Mar

    Fan Growth

    Total Fans

    123,566

    New Fans

    142

  • Community Analysis

    1-800 CONTACTS fans are largely from United States followed by Mexico.

    Distribution of Fans

    0K 20K 40K 60K 80K 100K 120K 140K

    United States

    Mexico

    Puerto Rico

    Serbia

    Canada

    India

    Indonesia

    Algeria

    Iran

  • 0

    0

    0

    1

    1

    1

    1

    1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar

    Brand Posts

    Top keywords used Frequency

    reps 1

    travel Tim Peake 1

    Dont 1

    interview 1

    nice tweets 1

  • 33%

    67%

    Brand Participation Brand Non Participation

    34%

    33%

    33%

    Posititve Negative Neutral

    Brand Posts - Engagement

    1-800 CONTACTS responded to 1 conversations generated by the

    3 Posts they published.

    1-800 CONTACTS receives more negative than positive vibes from

    comments on their Posts.

    Brand Responses Sentiment of Brand Posts

  • Most Engaging Brand Posts

    14-JAN-16, THU 6:01PM

    You make us smile. You make us laugh. You

    make our day. Watch our reps read your nice

    tweets. #nicet ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    148 29 24 4 Positive

    15-JAN-16, FRI 4:01PM

    Dont forget the other hazard of space travel

    Tim Peake, #NeverRunOutOfContacts.

    #spacewalk

    29-FEB-16, MON 6:08PM

    Check out our CEO's interview in Life in

    Utah magazine. http://slchamber.com/life-

    in-utah/

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    73 10 6 5 Negative

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    36 4 6 1 Neutral

    NO IMAGE NO IMAGE NO IMAGE

    http://www.facebook.com/109686329057330/posts/1295228870503064http://www.facebook.com/109686329057330/posts/1295228870503064http://www.facebook.com/109686329057330/posts/1295228870503064http://www.facebook.com/109686329057330/posts/1295228870503064http://www.facebook.com/109686329057330/posts/1295228870503064http://www.facebook.com/109686329057330/posts/1295228870503064http://www.facebook.com/109686329057330/posts/1306645612694723http://www.facebook.com/109686329057330/posts/1306645612694723http://www.facebook.com/109686329057330/posts/1306645612694723http://www.facebook.com/109686329057330/posts/1306645612694723http://www.facebook.com/109686329057330/posts/1306645612694723http://www.facebook.com/109686329057330/posts/1306645612694723http://www.facebook.com/109686329057330/posts/1341387495887201http://www.facebook.com/109686329057330/posts/1341387495887201http://www.facebook.com/109686329057330/posts/1341387495887201http://www.facebook.com/109686329057330/posts/1341387495887201http://www.facebook.com/109686329057330/posts/1341387495887201http://www.facebook.com/109686329057330/posts/1341387495887201

  • Brand Posts - Analysis

    Brand Post Types Days of the week

    0 1 2 3

    0 20 40 60 80 100 120

    Links

    Videos

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    0 1 2

    0 50 100 150 200

    Monday

    Tuesday

    Wednesday

    Thursday

    Friday

    Saturday

    Sunday

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

  • Top Keywords Used Frequency

    customer service 48

    company 23

    contacts 22

    Thanks 22

    time 17

    User Posts

    0

    1

    2

    3

    4

    5

    6

    7

    1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar

    Positive Neutral Negative

  • 1-800 CONTACTS responded to 63 conversations generated by

    the 120 Posts fans published.

    1-800 CONTACTS appears to participate more when Fan

    conversations have greater positive vibes than negative.

    User Posts - Engagement

    Brand Responses Sentiment

    52%

    48%

    Brand Participation Brand Non Participation

    71%

    8%

    21%

    Posititve Negative Neutral

  • Analysis of

    Coastal USA Facebook Page

    Jan 01, 2016 - Mar 31, 2016

  • Brand Overview

    FANS NEW FANS FAN GROWTH COUNTRY

    1,073,405 -855 -.08% United

    States

    Coastal USA

  • Engagement Score Total Fan Posts

    8 74

    Total Posts Brand Response Rate

    63 86.49%

    Total Likes Avg. Reply Time

    849 10 hrs, 8 mins

    Total Comments General Sentiment

    95 Neutral

    Total Shares

    224

    BRAND POSTS FAN POSTS

    Brand Overview

  • 1,072K

    1,073K

    1,073K

    1,073K

    1,073K

    1,073K

    1,074K

    1,074K

    1,074K

    1,074K

    1,074K

    1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-

    Feb

    19-

    Feb

    26-

    Feb

    4-Mar 11-

    Mar

    18-

    Mar

    25-

    Mar

    Fan Growth

    Total Fans

    1,073,405

    New Fans

    -855

  • Engagement

    0

    250

    500

    1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar

    Coastal USA had an average engagement score of 8 and a highest of 252.

  • Community Analysis

    Coastal USA fans are largely from United States followed by Turkey.

    Distribution of Fans

    0K 200K 400K 600K 800K 1,000K 1,200K

    United States

    Turkey

    Brazil

    Puerto Rico

    Canada

    Mexico

    Philippines

    Thailand

    India

  • 0

    1

    1

    2

    2

    3

    1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar

    Brand Posts

    Top keywords used Frequency

    frames 13

    glasses 13

    shape 7

    DerekCardigan 6

    lenses 6

  • 14%

    86%

    Brand Participation Brand Non Participation

    64% 6%

    30%

    Posititve Negative Neutral

    Brand Posts - Engagement

    Coastal USA responded to 9 conversations generated by the 63

    Posts they published.

    Coastal USA receives more positive than negative vibes from

    comments on their Posts.

    Brand Responses Sentiment of Brand Posts

  • Most Engaging Brand Posts

    09-JAN-16, SAT 6:10PM

    Get an additional 50% off our entire

    exclusive Touch by Alyssa Milano collection

    while supplies last ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    252 402 26 141 Positive

    09-FEB-16, TUE 6:45PM

    Shop over 250 frames starting at only $19!

    While quantities last.

    17-JAN-16, SUN 5:15PM

    Our exclusive Touch by Alyssa Milano

    collection is available at an additional 50%

    off with code MILA ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    27 11 9 13 Neutral

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    15 17 3 7 Positive

    NO IMAGE NO IMAGE NO IMAGE

    http://www.facebook.com/24960685902/posts/10153797307585903http://www.facebook.com/24960685902/posts/10153797307585903http://www.facebook.com/24960685902/posts/10153797307585903http://www.facebook.com/24960685902/posts/10153797307585903http://www.facebook.com/24960685902/posts/10153797307585903http://www.facebook.com/24960685902/posts/10153797307585903http://www.facebook.com/24960685902/posts/10153861362900903http://www.facebook.com/24960685902/posts/10153861362900903http://www.facebook.com/24960685902/posts/10153861362900903http://www.facebook.com/24960685902/posts/10153861362900903http://www.facebook.com/24960685902/posts/10153861362900903http://www.facebook.com/24960685902/posts/10153861362900903http://www.facebook.com/24960685902/posts/10153812624540903http://www.facebook.com/24960685902/posts/10153812624540903http://www.facebook.com/24960685902/posts/10153812624540903http://www.facebook.com/24960685902/posts/10153812624540903http://www.facebook.com/24960685902/posts/10153812624540903http://www.facebook.com/24960685902/posts/10153812624540903

  • Brand Posts - Analysis

    Brand Post Types Days of the week

    0 10 20 30 40 50

    0 5 10 15 20 25

    Photos

    Plain Text

    Videos

    Links

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    0 5 10 15

    0 10 20 30 40

    Monday

    Tuesday

    Wednesday

    Thursday

    Friday

    Saturday

    Sunday

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

  • Top Keywords Used Frequency

    glasses 24

    order 11

    pair 10

    first pair 8

    Coastal 8

    User Posts

    0

    1

    1

    2

    2

    3

    3

    4

    1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar

    Positive Neutral Negative

  • Coastal USA responded to 64 conversations generated by the 74

    Posts fans published.

    Coastal USA appears to participate more when Fan conversations

    have greater positive vibes than negative.

    User Posts - Engagement

    Brand Responses Sentiment

    86%

    14%

    Brand Participation Brand Non Participation

    28%

    16%

    56%

    Posititve Negative Neutral

  • Analysis of

    LensCrafters Facebook Page

    Jan 01, 2016 - Mar 31, 2016

  • Brand Overview

    FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

    252,463 16,030 6.78% United

    States

    Mostly Older, Female and

    Attached.

    LensCrafters

  • Engagement Score Total Fan Posts

    977 240

    Total Posts Brand Response Rate

    32 75.83%

    Total Likes Avg. Reply Time

    164,144 17 hrs, 4 mins

    Total Comments General Sentiment

    2,683 Neutral

    Total Shares

    6,838

    Most Engaging Campaign

    #EyeFact

    Most Recent Campaign

    Vogue Eyewear

    BRAND POSTS FAN POSTS

    Brand Overview

    CONTENT & CAMPAIGNS

  • 225K

    230K

    235K

    240K

    245K

    250K

    255K

    1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-

    Mar

    18-

    Mar

    25-

    Mar

    Fan Growth

    Total Fans

    252,463

    New Fans

    16,030

  • Engagement

    0

    250

    500

    750

    1,000

    1,250

    1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar

    LensCrafters had an average engagement score of 977 and a highest of 1000.

  • Community Analysis

    LensCrafters fans are mostly Older, Female and Attached. LensCrafters fans are largely from United States followed by

    Puerto Rico.

    Fan Demographics Distribution of Fans

    31%

    69%

    male female

    0% 10% 20% 30%

    Below 21

    21-30

    31-40

    41-50

    51-60

    Over 60

    0% 10% 20% 30% 40%

    Single

    In a Relationship

    Engaged

    Married

    UnKnown

    0K 50K 100K 150K 200K 250K

    United States

    Puerto Rico

    Canada

    Mexico

    Vietnam

    India

    Hong Kong

    Philippines

    Malaysia

  • 0

    1

    1

    2

    2

    3

    3

    4

    1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar

    Brand Posts

    Top keywords used Frequency

    eyes 7

    glasses 3

    new frames 3

    Enchant collection 2

    Were happy 2

  • 19%

    81%

    Brand Participation Brand Non Participation

    62%

    5%

    33%

    Posititve Negative Neutral

    Brand Posts - Engagement

    LensCrafters responded to 6 conversations generated by the 32

    Posts they published.

    LensCrafters receives more positive than negative vibes from

    comments on their Posts.

    Brand Responses Sentiment of Brand Posts

  • Most Engaging Brand Posts

    18-MAR-16, FRI 3:30PM

    These Michael Kors sparklers make the

    perfect, jet-setting statement. Talk about

    bright-eyed! http: ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 36,103 595 1,569 Positive

    11-FEB-16, THU 3:00PM

    Add a touch of bling to a chic palette, and

    you get these sleek, sparkly Vogue Eyewear

    frames. Insta ..

    30-JAN-16, SAT 10:17AM

    These colorful Third Culture tortoise frames

    are exclusively ours, but dont worrywe

    like sharing. ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 38,313 393 1,263 Positive

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 18,088 508 682 Positive

    NO IMAGE NO IMAGE NO IMAGE

    http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/979376788816424http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/958222164265220http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087http://www.facebook.com/108440292576749/posts/951030161651087

  • Brand Posts - Analysis

    Brand Post Types Days of the week

    0 5 10 15 20 25 30 35

    0 200 400 600 800 1000 1200

    Photos

    Videos

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    0 2 4 6 8 10

    0 200 400 600 800 1,000 1,200

    Monday

    Tuesday

    Wednesday

    Thursday

    Friday

    Saturday

    Sunday

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

  • Top Keywords Used Frequency

    time 47

    store 45

    customer service 44

    frames 39

    pair 37

    User Posts

    0

    1

    2

    3

    4

    5

    6

    7

    8

    9

    1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar

    Positive Neutral Negative

  • LensCrafters responded to 182 conversations generated by the

    240 Posts fans published.

    LensCrafters appears to participate more when Fan conversations

    have greater positive vibes than negative.

    User Posts - Engagement

    Brand Responses Sentiment

    76%

    24%

    Brand Participation Brand Non Participation

    35%

    28%

    37%

    Posititve Negative Neutral

  • Campaign Intel

    0 1 2 3 4 5

    0 200 400 600 800 1000 1200

    Vogue Eyewear

    50% off Lens Event

    #EyeFact

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    Unmetric tags social media campaigns for LensCrafters. Below is a sample of their social

    media campaigns that are not restricted to the time period studied here

  • Analysis of

    Pearle Vision Facebook Page

    Jan 01, 2016 - Mar 31, 2016

  • Brand Overview

    FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

    371,943 26,295 7.61% United

    States

    Mostly Older, Female and

    Attached.

    Pearle Vision

  • Engagement Score Total Fan Posts

    959 74

    Total Posts Brand Response Rate

    43 21.62%

    Total Likes Avg. Reply Time

    174,193 6 days, 13 hrs, 55 mins

    Total Comments General Sentiment

    8,688 Neutral

    Total Shares

    16,325

    Most Engaging Content Type

    Engagement Oriented Posts

    Least Engaging Content Type

    Store-specific Updates

    Most Prolific Content Type

    Question to fans

    Most Engaging Campaign

    PEARLE VISION VOGUE SUN

    SWEEPSTAKES

    Most Recent Campaign

    PEARLE VISION CONVERSE

    PROMOTION

    BRAND POSTS FAN POSTS

    Brand Overview

    CONTENT & CAMPAIGNS

  • 330K

    335K

    340K

    345K

    350K

    355K

    360K

    365K

    370K

    375K

    1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-

    Mar

    18-

    Mar

    25-

    Mar

    Fan Growth

    Total Fans

    371,943

    New Fans

    26,295

  • Engagement

    0

    250

    500

    750

    1,000

    1,250

    1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar

    Pearle Vision had an average engagement score of 959 and a highest of 1000.

  • Community Analysis

    Pearle Vision fans are mostly Older, Female and Attached. Pearle Vision fans are largely from United States followed by

    Canada.

    Fan Demographics Distribution of Fans

    21%

    79%

    male female

    0% 20% 40% 60%

    Below 21

    21-30

    31-40

    41-50

    51-60

    Over 60

    0% 10% 20% 30% 40%

    Single

    In a Relationship

    Engaged

    Married

    UnKnown

    0K 50K 100K 150K 200K 250K 300K 350K

    United States

    Canada

    Puerto Rico

    Mexico

    India

    Belgium

    Philippines

    Pakistan

    Malaysia

    Argentina

  • 0

    1

    1

    2

    2

    3

    1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar

    Brand Posts

    Top keywords used Frequency

    Pearle Vision Eye Trust 16

    comments 13

    Eye Trust doctors 9

    Dr 8

    eyes 7

  • 14%

    86%

    Brand Participation Brand Non Participation

    76%

    4%

    20%

    Posititve Negative Neutral

    Brand Posts - Engagement

    Pearle Vision responded to 6 conversations generated by the 43

    Posts they published.

    Pearle Vision receives more positive than negative vibes from

    comments on their Posts.

    Brand Responses Sentiment of Brand Posts

  • Most Engaging Brand Posts

    21-MAR-16, MON 5:45PM

    An apple a day keeps the doctor away, but

    your optometrist may recommend mangos.

    Dr. Anthony Perry, ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 7,940 228 1,392 Positive

    08-MAR-16, TUE 10:32AM

    Its International Womens Day! Share this

    image with a friend and make it your

    phones lock screen ..

    01-MAR-16, TUE 5:00PM

    Darker-colored eyes contain more pigment, helping to better filter bright or harsh light.

    This inte ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 30,127 149 5,212 Uncategorized

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    998 5,695 359 1,018 Uncategorized

    NO IMAGE NO IMAGE NO IMAGE

    http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10154022439022272http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153976615312272http://www.facebook.com/176235932271/posts/10153934874847272http://www.facebook.com/176235932271/posts/10153934874847272http://www.facebook.com/176235932271/posts/10153934874847272http://www.facebook.com/176235932271/posts/10153934874847272http://www.facebook.com/176235932271/posts/10153934874847272http://www.facebook.com/176235932271/posts/10153934874847272

  • Brand Posts - Analysis

    Brand Post Types Days of the week

    0 10 20 30 40

    0 200 400 600 800 1000 1200

    Photos

    Links

    Videos

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    0 2 4 6 8 10 12

    0 200 400 600 800 1,000 1,200

    Monday

    Tuesday

    Wednesday

    Thursday

    Friday

    Saturday

    Sunday

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

  • Top Keywords Used Frequency

    Pearle Vision 25

    glasses 16

    customer service 12

    company 11

    pair 11

    User Posts

    0

    1

    2

    3

    4

    5

    6

    1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar

    Positive Neutral Negative

  • Pearle Vision responded to 16 conversations generated by the 74

    Posts fans published.

    Pearle Vision appears to participate more when Fan conversations

    have greater positive vibes than negative.

    User Posts - Engagement

    Brand Responses Sentiment

    22%

    78%

    Brand Participation Brand Non Participation

    29%

    23%

    48%

    Posititve Negative Neutral

  • Most of Pearle Vision posts were around 'Question to fans', and posts around 'Engagement Oriented Posts' received the

    highest engagement.

    Content Intel

    0 2 4 6 8 10 12 14 16 18

    0 200 400 600 800 1000 1200

    Brand News

    Others

    Event

    Store-specific Updates

    Contest

    Question to fans

    Engagement Oriented Posts

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

  • In Pearle Vision Posts about Retail Chains, Fact posts received the highest engagement.

    Content Intel

    0 1 2 3 4 5

    0 200 400 600 800 1000 1200

    Fact

    Others

    Advice/Tips

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

  • Campaign Intel

    0 2 4 6 8 10 12 14 16 18

    0 200 400 600 800 1000 1200

    PEARLE VISION CONVERSE

    PROMOTION

    PEARLE VISION NINE WEST

    SWEEPSTAKES

    Pearle Vision Eye Trust

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    Unmetric carries out tagging of social media campaigns run by Pearle Vision. See a sample of their

    campaigns that are not confined to the period covered in the report

  • Analysis of

    Warby Parker Facebook Page

    Jan 01, 2016 - Mar 31, 2016

  • Brand Overview

    FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

    515,039 55,469 12.07% United

    States

    Mostly Young, Female and

    Attached.

    Warby Parker

  • Engagement Score Total Fan Posts

    36 278

    Total Posts Brand Response Rate

    23 78.06%

    Total Likes Avg. Reply Time

    1,111 21 hrs, 50 mins

    Total Comments General Sentiment

    158 Positive

    Total Shares

    104

    Most Engaging Campaign

    Spring 2015

    Most Recent Campaign

    #Warbyxghostly

    BRAND POSTS FAN POSTS

    Brand Overview

    CONTENT & CAMPAIGNS

  • 430K

    440K

    450K

    460K

    470K

    480K

    490K

    500K

    510K

    520K

    31-Dec 14-Jan 28-Jan 11-Feb 25-Feb 10-Mar 24-Mar

    Fan Growth

    Total Fans

    515,039

    New Fans

    55,469

  • Engagement

    0

    250

    500

    1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar

    Warby Parker had an average engagement score of 36 and a highest of 279.

  • Community Analysis

    Warby Parker fans are mostly Young, Female and Attached. Warby Parker fans are largely from United States followed by

    Canada.

    Fan Demographics Distribution of Fans

    37%

    63%

    male female

    0% 20% 40% 60%

    Below 21

    21-30

    31-40

    41-50

    51-60

    Over 60

    0% 10% 20% 30% 40%

    Single

    In a Relationship

    Engaged

    Married

    UnKnown

    0K 100K 200K 300K 400K 500K

    United States

    Canada

    Mexico

    United Kingdom

    India

    Brazil

    Australia

    Taiwan

    Italy

    Norway

  • 39%

    61%

    Brand Participation Brand Non Participation

    58%

    5%

    37%

    Posititve Negative Neutral

    Brand Posts - Engagement

    Warby Parker responded to 9 conversations generated by the 23

    Posts they published.

    Warby Parker receives more positive than negative vibes from

    comments on their Posts.

    Brand Responses Sentiment of Brand Posts

  • Most Engaging Brand Posts

    16-FEB-16, TUE 10:19AM

    Were thrilled to announce that were

    opening up a new showroom at Oxford

    Exchange in Tampa! http:// ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    279 452 62 39 Uncategorized

    09-FEB-16, TUE 10:33AM

    For our first sunwear collection of the year,

    weve brought together a squadron of our

    favorite fram ..

    13-JAN-16, WED 1:06PM

    We're really excited about the bright and

    bold colors that we've introduced as part of

    our new Sprin ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    64 148 7 5 Uncategorized

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    49 25 19 5 Positive

    NO IMAGE NO IMAGE NO IMAGE

    http://www.facebook.com/308998183837/posts/10153902197183838http://www.facebook.com/308998183837/posts/10153902197183838http://www.facebook.com/308998183837/posts/10153902197183838http://www.facebook.com/308998183837/posts/10153902197183838http://www.facebook.com/308998183837/posts/10153902197183838http://www.facebook.com/308998183837/posts/10153902197183838http://www.facebook.com/308998183837/posts/10153887843213838http://www.facebook.com/308998183837/posts/10153887843213838http://www.facebook.com/308998183837/posts/10153887843213838http://www.facebook.com/308998183837/posts/10153887843213838http://www.facebook.com/308998183837/posts/10153887843213838http://www.facebook.com/308998183837/posts/10153887843213838http://www.facebook.com/308998183837/posts/10153830753478838http://www.facebook.com/308998183837/posts/10153830753478838http://www.facebook.com/308998183837/posts/10153830753478838http://www.facebook.com/308998183837/posts/10153830753478838http://www.facebook.com/308998183837/posts/10153830753478838http://www.facebook.com/308998183837/posts/10153830753478838

  • Brand Posts - Analysis

    Brand Post Types Days of the week

    0 5 10 15 20

    0 10 20 30 40 50

    Photos

    Videos

    Links

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    0 2 4 6 8 10

    0 20 40 60 80

    Monday

    Tuesday

    Wednesday

    Thursday

    Friday

    Saturday

    Sunday

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

  • Top Keywords Used Frequency

    Warby Parker 131

    frames 55

    glasses 55

    pair 44

    one 32

    User Posts

    0

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar

    Positive Neutral Negative

  • Warby Parker responded to 217 conversations generated by the

    278 Posts fans published.

    Warby Parker appears to participate more when Fan

    conversations have greater positive vibes than negative.

    User Posts - Engagement

    Brand Responses Sentiment

    78%

    22%

    Brand Participation Brand Non Participation

    51%

    5%

    44%

    Posititve Negative Neutral

  • Campaign Intel

    0 2 4 6 8 10 12 14

    0 20 40 60 80 100 120 140 160

    #Warbyxghostly

    #seesummerbetter

    Luminary Collection

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    Unmetric tags social media campaigns created by Warby Parker. Here are a few examples that are not

    restricted to the time period covered in this report

  • Analysis of

    Zenni Optical Facebook Page

    Jan 01, 2016 - Mar 31, 2016

  • Brand Overview

    FANS NEW FANS FAN GROWTH COUNTRY

    929,424 43,022 4.85% United

    States

    Zenni Optical

  • Engagement Score Total Fan Posts

    393 577

    Total Posts Brand Response Rate

    124 59.27%

    Total Likes Avg. Reply Time

    290,845 18 hrs, 25 mins

    Total Comments General Sentiment

    2,842 Positive

    Total Shares

    5,639

    BRAND POSTS FAN POSTS

    Brand Overview

  • 860K

    870K

    880K

    890K

    900K

    910K

    920K

    930K

    940K

    1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar

    Fan Growth

    Total Fans

    929,424

    New Fans

    43,022

  • Engagement

    0

    250

    500

    750

    1,000

    1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar

    Zenni Optical had an average engagement score of 393 and a highest of 811.

  • Community Analysis

    Zenni Optical fans are largely from United States followed by Canada.

    Distribution of Fans

    0K 100K 200K 300K 400K 500K 600K 700K 800K 900K

    United States

    Canada

    Puerto Rico

    Mexico

    Malta

    Australia

    New Zealand

    United Kingdom

    Israel

  • 0

    1

    1

    2

    2

    3

    3

    4

    1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar

    Brand Posts

    Top keywords used Frequency

    Featured N 32

    Featured 29

    New 17

    50 Zenni Optical gift 16

    week 14

  • 48%

    52%

    Brand Participation Brand Non Participation

    65% 4%

    31%

    Posititve Negative Neutral

    Brand Posts - Engagement

    Zenni Optical responded to 59 conversations generated by the

    124 Posts they published.

    Zenni Optical receives more positive than negative vibes from

    comments on their Posts.

    Brand Responses Sentiment of Brand Posts

  • Most Engaging Brand Posts

    26-FEB-16, FRI 12:00PM

    Sugary pink and oh-so-sweet. Featured N

    4414419: http://bit.ly/1Qf6xC0 #ZenniStyle

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    929 13,855 59 137 Neutral

    24-MAR-16, THU 8:00PM

    Dancer Olivia Burgess practices good form in her

    Morgan eyeglasses: http://bit.ly/1UgPHWJ

    Photo Cre ..

    27-FEB-16, SAT 12:00PM

    Et tu, ecru?

    Featured N 207233 (Lenses in Gradient Gray): http://bit.ly/1S1Hl3b #ZenniStyle

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    916 13,902 11 75 Neutral

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    906 13,252 13 51 Neutral

    NO IMAGE NO IMAGE NO IMAGE

    http://www.facebook.com/111282252247080/posts/1043224265719536http://www.facebook.com/111282252247080/posts/1043224265719536http://www.facebook.com/111282252247080/posts/1043224265719536http://www.facebook.com/111282252247080/posts/1043224265719536http://www.facebook.com/111282252247080/posts/1043224265719536http://www.facebook.com/111282252247080/posts/1043224265719536http://www.facebook.com/111282252247080/posts/1061647650543864http://www.facebook.com/111282252247080/posts/1061647650543864http://www.facebook.com/111282252247080/posts/1061647650543864http://www.facebook.com/111282252247080/posts/1061647650543864http://www.facebook.com/111282252247080/posts/1061647650543864http://www.facebook.com/111282252247080/posts/1061647650543864http://www.facebook.com/111282252247080/posts/1043245829050713http://www.facebook.com/111282252247080/posts/1043245829050713http://www.facebook.com/111282252247080/posts/1043245829050713http://www.facebook.com/111282252247080/posts/1043245829050713http://www.facebook.com/111282252247080/posts/1043245829050713http://www.facebook.com/111282252247080/posts/1043245829050713

  • Brand Posts - Analysis

    Brand Post Types Days of the week

    0 20 40 60 80 100 120 140

    0 100 200 300 400 500

    Photos

    Links

    Videos

    Plain Text

    Polls

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    0 5 10 15 20 25 30

    0 100 200 300 400 500

    Monday

    Tuesday

    Wednesday

    Thursday

    Friday

    Saturday

    Sunday

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

  • Top Keywords Used Frequency

    glasses 201

    Zenni 103

    frames 86

    pair 76

    Zenni Optical 64

    User Posts

    0

    2

    4

    6

    8

    10

    12

    14

    16

    18

    1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar

    Positive Neutral Negative

  • Zenni Optical responded to 342 conversations generated by the

    577 Posts fans published.

    Zenni Optical appears to participate more when Fan conversations

    have greater positive vibes than negative.

    User Posts - Engagement

    Brand Responses Sentiment

    59%

    41%

    Brand Participation Brand Non Participation

    47%

    8%

    45%

    Posititve Negative Neutral

  • Thanks!

    Please contact us at NotJustNumbers@unmetric.com for more information.

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