M.A.C.K. AttackMarcos Velasquez

ObjectiveDetermine the viability of locating

ExxonMobil in Trinidad and Tobago.

Business Model of ExxonMobil

Value Proposition• Customer Problem: Any need of gas for transportation

and other gas powered equipment at a convenient and reasonable price in rural and urban areas.

• Product/Service: Exxon Mobil has gasoline and shopping convince to offer their customers at reasonable price in accordance to where they live.

• Value: The value is high.

Business Model of ExxonMobil

Competitive Strategy

• Differentiation Strategy – ExxonMobil offers numerous superior products.

• ExxonMobil is also committed to chemicals, while most oil companies exiting from the business.

Business Model of ExxonMobil

Target Segments

• Marine Transportation

• Privately funded transportation

• Locals

• Tourists

Advertising

• Billboards

• Radio

• Television

• Public transportation

Business Model of ExxonMobil

3 Main Divisions1. Upstream: Exploration

2. Downstream: Retail

3. Chemical Company

• Lead the world in

Profits: $40.6 Billion

Market Value: $460 Billion

Revenue Generations and Margins

•Revenue is up 2% from last year to $404.5 Billion Dollars.

•Profit Margin is about 7.6% of Revenues earning about 9.2 cents per dollar.

Business Model of ExxonMobil

Competitors• Chevron Corporation• TOTAL S.A.• ConocoPhillips• Sunoco• BP• Valero Energy Corp.• 7-Elevan

Complementors• “On the Run” food stores• Tobacco Products (Marlboro, Camel,

ect.)• Beer Products

(Miller, Budweiser, ect.)• Newspapers and Magazines

Trinidad and TobagoCulture

Research finding

• Famous for Pre-Lenten Carnival

• When invited to someone's home it is customary to take a gift

• Local business customs reflect those of the U.S.A

What this means to ExxonMobil

• Attract more customers

• ON THE RUN could be a quick stop

• No changes to business customs

Trinidad and TobagoCompetition/Community Impact

• Stopping the spread of polio, malaria, and AIDS is a major concern

• They have programs already set up to help stop the spread of these diseases.

Research Findings What this means to ExxonMobil

Trinidad and TobagoCompetition/Community Impact

• The Basic Education Project. This is to enhance the quality of education.

• ExxonMobil supports programs that improve education around the world.

Research Findings What this means to ExxonMobil

Trinidad and TobagoCompetition/Community Impact

• There are three main oil companies in Trinidad and Tobago.

• ExxonMobil does not have a lot of competitors to compete with.

Research Findings What this means to ExxonMobil

Trinidad and TobagoEconomic & Political Environment

Research Findings

• Growing GDP up 12%

$20.9 Billion.• Port of Spain for imports

& exports.• In the 2007 election, all 3

parties support increased foreign investment.

What this means to ExxonMobil

• Buy our gas, products & services, and wash their cars.

• Convenient for receiving and shipping products.

• Expansion of ExxonMobil in the Caribbean.

Product /Service Marketability

• The Price ($0.50/L)

• Product (Gas)

• This is Significant to Exxon mobile because they will be able to make a profit

• This is significant to Exxon mobile because this a service that is needed for all transportation needs.

Product /Service Marketability

• Promoting (T.V, Radio, News Paper)

• Place (Port of Spain, in a busy cross street)

• This is significant to Exxon mobile because this will allow them to be more recognized leading in higher sales.

• This is significant because location can drive or kill a business.

Labor Conditions

Research Findings• Child labor laws do

exist • No government

enforcement of these laws exist.

What this means to ExxonMobil

• This could cause bad legal and press issues

• A caution to human resources to carefully verify all employees age.

Labor Conditions

Research Findings• Minimum Wage is

TT$10 (US $1.66)

What this means to ExxonMobil

• Low cost labor means higher profits.

• Ability to pay higher wages causes more money in the community to spend at Exxon.

Labor Conditions

Research Findings• 89% of children

attend school • Most achieve

equivalent of a high school degree

What this means to ExxonMobil

• When hiring employees less likely to have literacy barriers.

• Also reading and understanding advertisements will not be an issue.