external campaign launch [survey results] data compiled and presentation produced by:

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External Campaign Launch [Survey Results] Data compiled and presentation produced by:

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Page 1: External Campaign Launch [Survey Results] Data compiled and presentation produced by:

External Campaign Launch [Survey Results]

Data compiled and presentation produced by:

Page 2: External Campaign Launch [Survey Results] Data compiled and presentation produced by:

External Campaign Launch [Survey Results]

Response [employer] 71%No. of attendees 74

No. of respondents 50

Response [school council] 70%No. of attendees 50

No. of respondents 35

Page 3: External Campaign Launch [Survey Results] Data compiled and presentation produced by:

Question [One]How did you become aware of the “Tools [th]at Work” presentation you attended?

Response [employer] Invitation 46

Other 4

Response [school council] Invitation 29

Other 6

Other refers to: radio, newspaper, school council meetings

Page 4: External Campaign Launch [Survey Results] Data compiled and presentation produced by:

Question [Two]Did you attend this presentation as an – employer; educator; parent; service provider; other?

Response [employer] Employer 46

Educator 3

Service Provider 10

Other 4

Response [school council] Educator25

Parent 19

Other 6

Page 5: External Campaign Launch [Survey Results] Data compiled and presentation produced by:

Question [Three]Did the presentation make you aware of school-work initiatives that you were unaware existed? Comments

Response [employer] Yes 35

No 5

Response [school council] Yes 21

No 14

See Appendix 1: Complete summary of comments for Question Three

Page 6: External Campaign Launch [Survey Results] Data compiled and presentation produced by:

Question [Three]Did the presentation make you aware of school-work initiatives that you were unaware existed?

Recurring Themes [employer]

•Were not aware of apprenticeship opportunities in the secondary school system (for students and for employers)

•Received new information on programs (Co-op/OYAP)

•Received new information on employer benefits (tax credits, tax incentives, loans for tools, NOHFC intern, signing bonus’)

See Appendix 1: Complete summary of comments for Question Three

Page 7: External Campaign Launch [Survey Results] Data compiled and presentation produced by:

Question [Three]Did the presentation make you aware of school-work initiatives that you were unaware existed?

Recurring Themes [school council]

•Now aware of school options and career pathways for students (benefits of skilled trades opportunities)

•Had general knowledge of co-op opportunities, not OYAP

•Understands the need for these alternative pathways

•Parents need to be informed of students career options

See Appendix 1: Complete summary of comments for Question Three

Page 8: External Campaign Launch [Survey Results] Data compiled and presentation produced by:

Question [Four]Were you aware that students could achieve career opportunities or apprenticeships through experiential learning and/or school-work initiatives? Comments

Response [employer] Yes 16 Aware of Co-op

Yes 13 Aware of OYAP

No 21

Response [school council] Yes 18 Aware of Co-op

Yes 5 Aware of OYAP

No 12See Appendix 2: Complete summary of comments for Question Four

Page 9: External Campaign Launch [Survey Results] Data compiled and presentation produced by:

Question [Four]Were you aware that students could achieve career opportunities or apprenticeships through experiential learning and/or school-work initiatives?

Recurring Themes [employer]

•Thought OYAP was only for university or college students

•Heard of OYAP from another source in southern Ontario

•Aware of co-op in skilled trades but did not know the details of OYAP

See Appendix 2: Complete summary of comments for Question Four

Page 10: External Campaign Launch [Survey Results] Data compiled and presentation produced by:

Question [Four]Were you aware that students could achieve career opportunities or apprenticeships through experiential learning and/or school-work initiatives?

Comments [school council]

•Knew apprenticeships were available through trade schools, not the high schools

•Had some prior knowledge, but this session helped to clarify details

•Improve communications between students, parents, school council, guidance counselors and principalsSee Appendix 2: Complete summary of comments for Question Four

Page 11: External Campaign Launch [Survey Results] Data compiled and presentation produced by:

Question [Five]Did you receive new resources or information while attending the session?

Response [employer] Yes 49

No 1

Response [school council] Yes 33

No 2

Page 12: External Campaign Launch [Survey Results] Data compiled and presentation produced by:

Question [Six]Would you like the opportunity to network with other interested parties to discuss…

Response [employer] Grade 7 & 8 12

Grade 9 - 12 20

OYAP 23

No response 13

Response [school council] Grade 7 & 8 17

Grade 9 – 12 16

OYAP 18

No response 9First Nation programs need to be developed

Page 13: External Campaign Launch [Survey Results] Data compiled and presentation produced by:

Question [Seven]Would you like to continue to receive information on school-work and OYAP initiatives? Please provide contact information.

Response [employer] Yes 27 or 36%

Response [school council] Yes 11 or 32%

These individuals who provided contact information will be entered into our database for future use.

Page 14: External Campaign Launch [Survey Results] Data compiled and presentation produced by:

Question [Eight]What other feedback would you like to provide to the Project Managers that could enhance and/or effectively reach our target markets?

Recurring Themes [employer]• Review expectations for both employer and students (develop separate tool kits as resources)

• Improve the work ethic in students (starting in grade 7&8)

• Academics do not provide youth will the tools necessary to enter the work world

• It comes down to attitude, not only the kids, but the school system as well

See Appendix 3: Complete summary of comments for Question Eight

Page 15: External Campaign Launch [Survey Results] Data compiled and presentation produced by:

Question [Eight]What other feedback would you like to provide to the Project Managers that could enhance and/or effectively reach our target markets?

Recurring Themes [employer]

•Follow-up with employers is required (develop a recruitment strategy)

•Develop an employer template for student recruitment

•Transportation to work placements needs to be addressed

•Full day co-op/OYAP placements are more suitable (in skilled trades sectors if deemed necessary to secure an employer)

•Address skilled trades curriculum (job readiness, PPLP, training standards)

See Appendix 3: Complete summary of comments for Question Eight

Page 16: External Campaign Launch [Survey Results] Data compiled and presentation produced by:

Question [Eight]What other feedback would you like to provide to the Project Managers that could enhance and/or effectively reach our target markets?

Recurring Themes [school council]

•All students should have the opportunity to hear this presentation(target grades 7&8)

•Teachers/counselors should be informing students of all their options based on the learner (college, university, work, apprenticeship)

•Establish career resource centres (not manned by teachers alone)

•Courses conflict should be addressed (academics/technical)

See Appendix 3: Complete summary of comments for Question Eight

Page 17: External Campaign Launch [Survey Results] Data compiled and presentation produced by:

Question [Eight]What other feedback would you like to provide to the Project Managers that could enhance and/or effectively reach our target markets?

Recurring Themes [school council]

•Hold information sessions to attract perspective employers

•Make parents aware of their kids career/schooling options

•Upgrade technical wings/work with employers to deliver training at their workplace

•Change the mindset of educators on school-work realities (17% drop-out rate, 65 % don’t pursue post-secondary, 40% of jobs are in skilled

trades) See Appendix 3: Complete summary of comments for Question Eight

Page 18: External Campaign Launch [Survey Results] Data compiled and presentation produced by:

External Campaign Launch

For more [information] contact:Vicki Scherban - OYAP Coordinator

223-5553 ext 4

[email protected]

MaryAnne Bishop - Student Success Leader

223-1286 or 727-3405

[email protected]

Roxanne Emery – MTCU Training Consultant

1-800-734-9572

[email protected]