campaign launch presentation... · campaign launch digital, print and ... role model campaign...
TRANSCRIPT
![Page 1: CAMPAIGN LAUNCH Presentation... · CAMPAIGN LAUNCH Digital, print and ... Role Model Campaign (Phase 1) Where Role Models Are Shaped launched on February 4, 2018 . Role Model Campaign](https://reader034.vdocuments.site/reader034/viewer/2022051603/5fec27709eea5230617ea040/html5/thumbnails/1.jpg)
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:60 spot ran during Super Bowl:30 Evansville and first time in Indianapolis market
CAMPAIGN LAUNCH
Digital, print and outdoor advertising
Role Model Campaign (Phase 1)
Where Role Models Are Shaped
launched on February 4, 2018
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Role Model Campaign (Phase 2) Shaping Role Models
WEBSITE
New website launched August 14, 2018
25 poster billboards
9/3-9/29/2018
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Role Model Campaign Shaping Role Models
OUTDOOR
Indianapolis
25 poster billboards
9/3-9/29/2018
25 poster billboards
9/3-9/29
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Six poster rotations
8/6-9/30 & 10/1-10/28
OUTDOOR
Evansville
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Carousel Ads
DIGITAL
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DIGITAL
Digital Ads
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Eastland Mall Sky Banners
ENVIRONMENTAL SIGNAGE
Indianapolis International Airport
Two backlit
62" x 43"
diorama signs
Annual Passengers:
8,511,959Impressions: 23,833,485
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ENVIRONMENTAL SIGNAGE
Evansville Regional Airport
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ENVIRONMENTAL SIGNAGE
Evansville Regional Airport
7-panel window — 28 feet wide X 8 feet tall
graphic in family waiting area
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INTEGRATION
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#USIRoleModels
INTEGRATION
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SPEAKER SERIES / INAUGURATION
Ret. General Colin Powell “Leadership: Taking Charge”Thursday, April 46 p.m.