extending your reach: creating a culture of sharing
DESCRIPTION
Communications and Technology Director, Cyndi Lauper’s True Colors Fund Twitter Handle: @JoeSaidSo ‘Reach’ is an important part of a successful online advocacy campaign – but how do you get your supporters to share your content? This presentation will examine some great tools and techniques that can be used to empower your followers to become fierce brand advocates.TRANSCRIPT
JOE MORANCommunications & Technology Director, True Colors Fund
@JoeSaidSo
EXTENDING YOUR REACHCREATING A CULTURE OF SHARING
INTRODUCTION
WHAT IS ADVOCACY?
ad·vo·ca·cynoun\ˈad-və-kə-sē\
: the act or process of supporting a cause or
proposal : the act or process of advocating
something
Mobilizing supporters to put pressure
on a target in order to create change.
WHAT DOES ONLINE ADVOCACY LOOK LIKE?
● Signing a petition
● Sending a message
to an elected official
● Pledging to partake
in an offline activity
WHY USE SOCIAL MEDIA ?
● Little or no cost to set up
● Potential for wide reach
● New opportunities to listen, engage,
and monitor your progress
● Instant sharing of messages
SHARING IS CARING
73% surveyed say they process
information more deeply, thoroughly
and thoughtfully when they share it.
– New York Times: The Psychology of Sharing
HOW CAN WE CREATE A
CULTURE OF SHARING
AROUND ADVOCACY?
MOTIVATION BEHIND SHARING
CONTENT: MAKE IT INFORMATIONAL
BREAKING NEWS +
INFOGRAPHIC
CONTENT: MAKE IT INFORMATIONAL
CONTENT: MAKE IT IDENTIFYING
SELFIES WITH A
PURPOSE
CONTENT: MAKE IT IDENTIFYING
azavea.com/products/cicero
soundoffatcongress.org
CONTENT: MAKE IT INTERPERSONALCONTENT: MAKE IT INTERPERSONAL
CROWD-SPEAKING
www.thunderclap.it
CONTENT: MAKE IT INTERPERSONALCONTENT: MAKE IT INTERPERSONAL
SHARE LINKS
CONTENT: MAKE IT IMPRESSIVE
CONTENT: MAKE IT IMPORTANT
ADVOCACY
AMBASSADORS
CONTENT: MAKE IT IMPORTANT
www.autreplanete.com/ap-social-media-image-maker/
HOW CAN YOUR ORG CREATE A CULTURE OF SHARING?
THINK IN TERMS OF “I”
JOE MORANCommunications & Technology Director, True Colors Fund
@JoeSaidSo
THANK YOU