JOE MORANCommunications & Technology Director, True Colors Fund
@JoeSaidSo
EXTENDING YOUR REACHCREATING A CULTURE OF SHARING
INTRODUCTION
WHAT IS ADVOCACY?
ad·vo·ca·cynoun\ˈad-və-kə-sē\
: the act or process of supporting a cause or
proposal : the act or process of advocating
something
Mobilizing supporters to put pressure
on a target in order to create change.
WHAT DOES ONLINE ADVOCACY LOOK LIKE?
● Signing a petition
● Sending a message
to an elected official
● Pledging to partake
in an offline activity
WHY USE SOCIAL MEDIA ?
● Little or no cost to set up
● Potential for wide reach
● New opportunities to listen, engage,
and monitor your progress
● Instant sharing of messages
SHARING IS CARING
73% surveyed say they process
information more deeply, thoroughly
and thoughtfully when they share it.
– New York Times: The Psychology of Sharing
HOW CAN WE CREATE A
CULTURE OF SHARING
AROUND ADVOCACY?
MOTIVATION BEHIND SHARING
CONTENT: MAKE IT INFORMATIONAL
BREAKING NEWS +
INFOGRAPHIC
CONTENT: MAKE IT INFORMATIONAL
CONTENT: MAKE IT IDENTIFYING
SELFIES WITH A
PURPOSE
CONTENT: MAKE IT IDENTIFYING
azavea.com/products/cicero
soundoffatcongress.org
CONTENT: MAKE IT INTERPERSONALCONTENT: MAKE IT INTERPERSONAL
CROWD-SPEAKING
www.thunderclap.it
CONTENT: MAKE IT INTERPERSONALCONTENT: MAKE IT INTERPERSONAL
SHARE LINKS
CONTENT: MAKE IT IMPRESSIVE
CONTENT: MAKE IT IMPORTANT
ADVOCACY
AMBASSADORS
CONTENT: MAKE IT IMPORTANT
www.autreplanete.com/ap-social-media-image-maker/
HOW CAN YOUR ORG CREATE A CULTURE OF SHARING?
THINK IN TERMS OF “I”
JOE MORANCommunications & Technology Director, True Colors Fund
@JoeSaidSo
THANK YOU
