expressive advertisement appeals
TRANSCRIPT
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Expressive Advertisement
Expressive Advertisement Strategy
By-: Saurabh Meena
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Advertisement…!!
Why…??
Aim...??
Media…??
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Types of Advertising Appeals
Emotional Appeal Positive Appeal Negative Appeal Humor Appeal Social motive & Social welfare
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Emotional Appeal
An emotional appeal is related to an individual’s psychological and social needs for purchasing certain products and services.
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Positive Emotional Appeal
Positive emotions like- love, care, pride, or joy are shown in advertisements to appeal audience to buy that product.
Exa.-:
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Cont.
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Negative Emotional Appeal
This appeal includes fear, guilt, and shame to get people to do things they should or stop.
Exa. -:
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Cont.
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Humor Emotional Appeal
Humor appeal causes consumer to watch advertisement, laugh on it, and most important is to remember advertisement and also the product connected with humor.
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Cont.
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Social Appeal
Social factors cause people to make purchases and include such aspects as recognition, respect, etc.
Exa.
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Cont.
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……??
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Thank you !!