persuasive rhetorical appeals in advertising. an appeal to emotion an advertisement using pathos...
DESCRIPTION
An appeal to emotion An advertisement using PATHOS will attempt to evoke... an emotional responseTRANSCRIPT
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LANGUAGE & PERSUASIONPersuasive Rhetorical Appeals in Advertising
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PATHOSAn appeal to emotion
An advertisement using PATHOS will attempt to evoke . . .
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PATHOSAn appeal to emotion
An advertisement using PATHOS will attempt to evoke . . .
an emotional response
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PATHOSAn appeal to emotion of happiness
An advertisement using PATHOS will attempt to evoke . . .
an emotional response of HAPPINESS
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PATHOSAn appeal to emotion
An advertisement using PATHOS will attempt to evoke . . .
an emotional response of FEAR
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PATHOSAn appeal to emotion of guilt
An advertisement using PATHOS will attempt to evoke . . .
an emotional response of GUILT
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PATHOS
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PATHOSThis is the most often used approach to sell more and get the audience to listen with greater attention
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LOGOSAn appeal to logic or reason
An advertisement using LOGOS will give you. . .
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LOGOSAn appeal to logic or reason
An advertisement using LOGOS will give you. . . evidence and statistics to understand what the product does
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LOGOSAn appeal to logic or reason
An advertisement using LOGOS will give you. . . evidence and statistics to understand what the product doesthe logos will be the “straight facts”
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LOGOSAn appeal to logic or reason
An advertisement using LOGOS will give you. . . evidence and statistics to understand what the product doesthe logos will be the “straight facts”
![Page 13: Persuasive Rhetorical Appeals in Advertising. An appeal to emotion An advertisement using PATHOS will attempt to evoke](https://reader035.vdocuments.site/reader035/viewer/2022062503/5a4d1add7f8b9ab059975a5e/html5/thumbnails/13.jpg)
LOGOSAn appeal to logic or reason
An advertisement using LOGOS will give you. . . evidence and statistics to understand what the product doesthe logos will be the “straight facts”
![Page 14: Persuasive Rhetorical Appeals in Advertising. An appeal to emotion An advertisement using PATHOS will attempt to evoke](https://reader035.vdocuments.site/reader035/viewer/2022062503/5a4d1add7f8b9ab059975a5e/html5/thumbnails/14.jpg)
LOGOSAn appeal to logic or reason
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LOGOSThis approach holds the implied attitude that a wise person will agree with what is said in a tv or radio commercial.
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ETHOSAn appeal to credibility or character
An advertisement using ETHOS will try to convince you that the company is . . .
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ETHOSAn appeal to credibility or character
An advertisement using ETHOS will try to convince you that the company is . . .
reliable, honest and credible
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ETHOSAn appeal to credibility or character
An advertisement using ETHOS will try you convince you that the company is . . .
reliable, honest and credible
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ETHOSAn appeal to credibility or character
An advertisement using ETHOS will try you convince you that the company is . . .
reliable, honest and credibleOR involves statistics from
reliable experts
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ETHOSAn appeal to credibility or character
An advertisement using ETHOS will try you convince you that the company is . . .
reliable, honest and credibleOR involves statistics from
reliable experts