exposure: using social media to grow your club
TRANSCRIPT
ExposureUSING SOCIAL MEDIA TO
GROW YOUR CLUB
Presenter: Lori Pritchard
Agenda Why is Social Media Important? What is Social Media?Social Media State of MindThree Types of Social Media Measuring ResultsConnecting the SitesTips to Remember
Why is social media important?
1. Growing
2. Widely Used
3. Wave of the Future
What If: In 1874 Alexander
Graham Bell invented the
Telephone
In 1830 it was the Telegraph
TODAY
Who’s using social media?Businesses Personal
Hospitals
Department Stores
Schools
Clubs
Churches
Friends
Family
Co-Workers
What is social media?
Social
Media
Social Media State of Mind
“authenticity” and “transparency”
Lose control of your marketing message
Every voice matters
Social Media State of Mind (cont)
Some voices matter more than others
“shared connections” than “siloed destinations.”
Develop relationships
Three Types of Social MediaShare Social Media• Videos• Presentations• Photo Sharing
Publish Social Media• Blogs• Radio• Articles
Networking• Organizational• Professional• Personal
Google Analyses
Technorati
Website Grader
Measuring your results
Google Analyses
Track Website Traffic
Technorati
Track what people are saying about
your company
Website Grader
Are you making the grade?
Ping.FM.com
Ping.fm is a simple and FREE service that makes updating your social networks a snap!
Facebook product.
Hootsuites.com If you manage multiple Twitter or other social
sites hootsuite's for you. It allows to track and combine all of your social sites in one location.
Connecting the sites
Ping.FM.com
Pick your social media sites
Hootsuite.com
Keeping it in one place
Social sites
Hootsuites.comPing.fm.com
Tips To Remember
Know your audience
Make new relationships
Know your status
LP Life Coaching
Lori Pritchard, BSW
www.lplifecoach.com
The End