exposure to advanced online pricing intelligence solutions - datacrops - white paper
DESCRIPTION
DataCrops web data extraction software and Data Automation Software - With the use of this tool one can extract pricing data from online stores, competitor's sites, & other affiliates sites. This tool can give online pricing data from closest competitor and it allows users to apply sorting & filtering prices accordingly. DataCrops provides best business insights and report data so online store businesses can define their strategies easily and productively. DataCrops is a tool which popularly known for its product & pricing intelligence solution, Business intelligence solution and Lead generation.TRANSCRIPT
DataCrops 5.0
WHITE PAPER
www.aruhat.com/datacrops
Exposure to Advanced Online Pricing Intelligence Solutions
The strategic value of responsive pricing management has increased and
organizations have well-learned now that monitoring the cluster of
competitor websites for precise, up-to-date data is a job filled with massive
complexity. As a result to make it simpler along with more effectiveness,
advanced online competitive price intelligence solution is now a best
practice for retailers/etailers, manufacturers and online travel industry.
Professionals and advanced business software solutions need
identification, comparison and pricing analysis. It is attached to revenue-
related data for business's operations as well as their competitor's data that
is critical in making well planned pricing decisions.
Exposure to Advanced Online Pricing Intelligence Solutions
Why going beyond web data scraping is now a business necessity
Evaluating competitive online pricing data may be the foundation of online
price intelligence, but as of today the application is much more than just
web scraping or data mining. It is more than converting unstructured data
from sites into structured data storing in a simple excel sheet or an
uncomplicated database.
Why today web data scraping alone - is useful but not fully sufficient
Pricing Intelligence Solutions must eradicate the twinge of online
competition by 100% process automation. It should offer the real-time
pricing information that is effortlessly reachable in regards to the
competition. The tool should be capable of handling hundreds of thousands
of products and dozens of competitors, and be extremely flexible, allowing
you to slice and dice your data to generate reports most relevant to your
business.
Pricing Intelligence Solutions 100% process automation
Pricing Intelligence comes in two main categories
Traditional Web Scraping Systems
Advanced Online Pricing Intelligence Solutions
Traditional web-scraping systems extract large chunks of raw data in flat or excel sheet files. Pricing Executives then figure out how to apply that competitive information to make pricing decisions.
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On one hand web scraping systems deliver large amounts of raw data in
flat files wherein it is then the job of the pricing professionals to trace out
how to find the critical competitive information in the file to make pricing
decisions.
Web Data Scraping
On the other hand, the advanced pricing intelligence solutions are capable
of delivering information precisely as the clients wants to sees it. They have
the suppleness to be able to match on multiple product aspects, as
required by a wide range of product markets. The solutions perform refined
web data extraction and deliver information in the form of analytical reports
and dashboards.
Online Pricing Intelligence
Just as advanced price intelligence goes ahead of web scraping, learning
to find and recognize the preeminent solution go past of asking a few basic
questions. Pricing professionals should consider the below features while
evaluating which of the advanced pricing intelligence solution will offer the
most structured and useful data analytics they need to be most effective in
their pricing strategy execution.
Pricing Intelligence Solution Criterias The Essential Seven
4.0x20
4.6x50
4.6x75
4.6x150
4.6x250
5CelCo-4.0-20
5CelCo-4.6-50
5CelCo-4.6-75
5CelCo-4.6-150
5CelCo-4.0-250
£ 122.00
£ 377.00
£ 386.00
£ 394.00
£ 411.00
$ 220.00
$ 680.00
$ 695.00
$ 710.00
$ 740.00
Price in USAPrice in UK
Rest of WorldCatalog #
Dimension[mm]
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DATACROPS SERVICE BENEFITSPrice Compariosn Report, price variance highlights
Filter
Search in report 127 manufacturers
Competitor
Home Latest updates & alerts Pricing opportunities My reports Custom reports
Welcome
Competitive landscape by manufacturer/ brand
amazon.com walmart.com target.com
I am cheaper Price is similar I am more expensive
Products Settings
Help Sign Out
xbox360
Kitchen
bodum
cuisinart
delong
garmin
the
hamilton
panasonic
kalorik
tomtom
sony
Manufacturer
244
123
64
64
52
51
46
43
39
29
27
25
-2.8%
-3.1%
-6.3%
+12.9%
+2.5%
-1.4%
+4.0%
+2.5%
+7.4%
-12.6%
-4.6%
-8.4%
+15.8%
-0.1%
-5.7%
+13.1%
+3.2%
-12.1%
+25.9%
-2.7%
+13.8%
-11.9%
-11.3%
+5.6%
-6.5%
-3.7%
-16.0%
-4.5%
-2.1%
-13.1%
-4.2%
-10.7%
-29.7%
+5.6%
-3.8%
-4.3%
-6.2%
+11.7%
-0.7%
-7.5%
-3.7%
+10.0%
-4.1%
-8.5%
-11.7%
-16.1%
# products price Vs. competitors Price Vs. amazon.com
Price Vs. walmart.com
Price Vs. target.com
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Assign a label
Reports
Select columns
Track real-time pricing to win business opportunities
Powerful slicing and dicing of data to filter business information Easy drill-down for in-depth product and pricing analysisInteractive dashboard and multiple data analytics interface Insightful charts displaying competitor's prices at anytime Real-time pricing data updated at least once a day as per priorities
1. Get a wealth of pricing information
Filter
Search in report 127 manufacturers
Competitor
Home Latest updates & alerts Pricing opportunities My reports Custom reports
Welcome
Price distribution by manufacturer/ brand
amazon.com walmart.com target.com
I am cheaper Price is similar I am more expensive
Products Settings
Help Sign Out
Reports
Select columns
xbox360(246)
kitchen(122)
cuisinart(64)
the(47)
garmin(51)
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Add dynamics & optimize pricing with customized criterias
Tool capable to handle multiple products and pricing analytics
Out-of-the-box reports to customize your data requirements
Easy to create your own custom reports relevant to business
Identify business/product opportunities to price more competitively
3. Easily manage multiple products & pricing
Advanced solution for different product pricing criteria
Provide sorting, filtering & report configuration for all product criteriasException reports, configurable alert notifications & time series analysis Information aggregation for detailed price analytics done periodically Integration of real-time comparisons with in-house & competition pricing
2. Automated sorting, filtering & reporting
Advanced pricing intelligence solutions deliver customized information exactly as the client requires to match on multiple product criterias. Such solutions offer sophisticated web data extraction and deliver information in the form of analytical reports and dashboards
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Report welcome EcommUser
Make better strategic pricing decisions by tracking competition
Figure out how you're positioned relative to your competitors
Track & work on advanced price distribution reports of competitors
Track how your competitors pricing strategy is working
Identify the products your competitors are focusing more
4. Track your competitive landscape for decision making
Out-of-box pricing reports include
Insights on price distributions trends
Market/Business trend analysis reports
Market/Business pricing analysis reports
Customized Social Media track reports
Market vs. Business vs. Competitors reports, etc,.
5. Out-of-box insights
100% automated price monitoring and tracking
24/7 access to your own and competitors' prices
Complete track of pricing, discounts, promotions
Powerful, interactive & intuitive user interface
6. End-to-End Price Automation Solution
$2.500
2.000
1.500
1.000
500
Pri
ce
Product
SamsungUN55...
Samsung6400...
Samsung60”CL...
SamsungPN51...
Samsung40”1...
Bar Graph of Sitewise Product Samsung 60” Class plasma with HWF450 Soundbar - PN60F8500/HWF450ebay: 2397.99
ebay
Amazon
Report welcome EcommUser
Bar Graph of Seller wise Product Price, Date: 23-08-2013
Croma
Samsung
Site Name
SamsungUN55...
Samsung6400...
Samsung60”CL...
SamsungPN51...
Samsung40”1...
2.500
2.000
1.500
1.000
500
Pri
ce
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With advanced market price intelligence, comprehensive modeling and ongoing data automationwith analysis, makes pricing optimization a reality
Solutions need to be scalable
Solution need to be scaled on the number of products
Manage multiple result categories and channels simultaneously
Scaling competitive data gathered and displayed by reporting
High resilience to respond to website structural changes
7. Scalability
Dynamic pricing
Amazon continuously changes it pricing faster than the competitors by
dominating product prices as dynamically as possible. With online travel
portals if you don't go for the first price in your initial visit you find higher
price the next time. Airlines, entertainment and sporting events apply
dynamic pricing with – the greater the demand – the fewer seats available
– the higher the pricing. These scenarios are also seen vice versa.
Power of competitive & real-time product pricing strategies
Psychological pricing
Selling @ $99.99 instead of $100.00.
Unique packaged pricing
Product packaging allows you to charge an exclusive, competitive price
that can reduce easy and faster imitation by competitors.
Profits from loss-leading pricing
Entice customers with an enviable product at a highly low rate as compared
to competitors with gains from the additional product purchases that the
same customer will make while purchasing the complementary products.
Premium pricing
The sensitivity of worth. There is always an audience who are willing to pay
more for value and the feel of healthier products and services – can be
either real or perception.
SamsungUN55F800055-inch 1080p 2...
Samsung65” Class (64.5”Diagonal size) 1...
Samsung 60”Class plasma withHWF450 Sound...
SamsungPN51F8500 - 51 ...
Samsung 40”1080p 120Hz LE...
Average
2.500
2.000
1.500
1.000
500
Pri
ce
Report
Line Graph of Datewise product Price, Date: 23-08-2013
welcome EcommUser
15-08-2013 17-08-2013 19-08-2013 21-08-2013 23-08-2013
Date
ARUHAT TECHNOLOGIES PVT. LTD.
Aruhat Technologies Pvt. Ltd. was incorporated in the year 2004 in Ahmedabad, India with a vision 'to take India and belongings a step further in their life styles and/or living standard by continuous improvements and innovations backed by core competence'.
Aruhat is moving towards product based solutions around its emerging technologies to serve and extend its business reach to the global marketplace.
Our suite of product/services solutions includes DataCrops - web data extraction platform, TeleOSS - VAS delivery platform and Openzki – Open source IT services & solution platform.
Corporate Office (India)
Aruhat Technologies Pvt. Ltd.508, Atlanta Tower, Gulbai Tekra,Off C.G. Road, PanchwatiAhmedabad - 380 006Gujarat, India.
Ph: +91-79-40200900email: [email protected]
www.aruhat.com/datacrops
Technology Enabling Business
Copyright 2013 Aruhat Technologies Pvt. Ltd. All rights Reserved
Brand pricing Many brands say Apple have a particular audience that chase them and
are glad to pay whatever price you ask. It encompasses the need to be part
of an alleged elite community that "knows" and "has" something incredible
that many don't have at that level in the market.
Free – Free – Free There are services that are offered for free in the market making its
audience habitual to that service - however with some expected profitable
end result. E.g. Skype services with free basic usage and chargeable for
calling mobile phones and landlines.
Once organizations understand the differences between web scraping
systems and more sophisticated pricing intelligence solutions, they can
without any complexity apply them as per requirements. Inability to rapidly
update and optimize prices in response to changing market and business
demands is disappearing at a quick pace with exposure of companies to
pricing intelligence. With advanced market price intelligence, pricing
optimization becomes a reality.
Needs of constant monitoring of online marketplaces and competitor
portals using intelligence have increased the demand of market and pricing
intelligence solutions. With application of intelligence to extraction of high-
quality data, pricing professionals can obtain most accurate and real-time
comparisons. It means that they can identify critical market scenarios
incorporating competitor promotions, discounting and offers. With this
precise type of advanced competitive pricing information, pricing managers
can take market-smart decisions with full business engagement and
confidence.
Conclusion