After, according to all relevant indicators, successful completion of last year’s international Fair cycle, this triptych - construction, water and energy, begins another, we are convinced, successful season of Fairs, sinceAD “Adriatic fair” Budva has put all its eff orts into it.

“This year’s series of Fairs, without doubt, deserves special attention

for several reasons,” – the Director of the Adriatic Fair, PhD Rajko Bujkovic, emphasised in his welcome speech, and explained:“The Civil Engineering Fair with a tradition across 38 years; the international character of the Fair, which brings together 114 direct and indirect exhibitors this time; over half, or 55% of whom who are new to the trade Fair platform, to communicate with the market of Montenegro “.

All these facts testify to the eff orts and success of the Adriatic Fair Administration to ensure the quality of exhibition events and to contribute to the business internationalisation of companies in Montenegro.Certainly, this is an opportunity to invite companies from Montenegro to visit the Fair and establish relationships that can contribute to the internationalisation of their

Offi cial Newsletter of the Adriatic Fair • September 2016 • No. 11785310 Budva, Trg Slobode 5 • Tel: +382 (33) 410-400Fax: 452-132 • jadranskisajam@t-com.mewww.adriafair.org

EXPOBUDVA info

OFFICIAL OPENING OF 38TH CIVIL ENGINEERING FAIR 11TH WATER‐WATER SUPPLY SYSTEMS‐SANITARY TECHNOLOGIES AND 4TH ENERGY FAIR

EXPOBUDVA i n f o • September 2016 • page 2

business and better utilisation of resources available in Montenegro “- Bujkovic said.The Charge d’Aff aires of the Czech Republic Embassy, Peter Smejke,l expressed his delight at the opportunity to welcome present participants, guests and media representatives on behalf of the Embassy of the Czech Republic and especially to the Administration of Adriatic Fair which is particularly thanked for enabling Czech companies to exhibit solely at this Fair, for the second consecutive time. “I also want to thank the company “Integra” and the agency CzechTrade” Mr. Izudin Gusmirovic as the lead who organised the participation of Czech exhibitors both last year and this, at the Adriatic Fair in Budva.“The most important project is the construction of the second phase of the thermal power plant in Pljevlja, where the Czech company “Skoda Praha” was chosen as the contractor, and will soon come to fruition.Another signifi cant project I want to mention on this occasion is very important in the fi eld of energy, the acquisition of Niksic company “Metalac”, which was bought by Czech company “Termochem”

and will soon start production in this area. There are also projects related to renewable energy and the construction of small hydro power plants in which Czech companies are also involved, said Gusmirovic and invited attendees to visit the entire Fair, and especially the 14 Czech companies.Fronted by the Ministry of Sustainable Development and Tourism, 38th Construction Fair, the 11th Exhibition of Water, water supply and sanitation technologies and the 4th Energy Fair was offi cially opened by the Head of the Directorate for Construction - Directorate for Strategic Development of Civil Engineering Tatjana Vujosevic, BSc. ing. construction:Bearing in mind that Construction is a driving force of economic development in the country, the Government is making great eff orts to improve the business environment and create better conditions for investment.As tourism is one of the strategic branches of the Montenegrin economy, based only on the information on the issued building permits for construction of hotels and resorts, we see that there is a growing interest by investors in

the construction of high quality hotels, which means that our eff orts to improve the business environment are bearing fruit Vujosevic said.When it comes to the launch of the Construction sector, Tatjana Vujosevic said that initiation of the highway Bar-Boljare is very signifi cant in terms of overall economic development, since if there is no connection with the region and further with the European Union, then the opportunities for further development are limited.“In addition to building permits for the construction of the highway, the Ministry this year issued a building permit for the construction of major infrastructure facilities such as the construction of an undersea cable facility for the transmission of electricity through Montenegro, mini hydro power plants, transmission lines, substations, roads of diff erent categories, etc., with the estimated value of €410,890,585.Construction of the fi rst wind powerplants is almost complete, so we may say major steps in this sector were made in a transitional period and its contribution to the overall development of the country “ said Vujosevic.She emphasised that the Ministry is actively working on the harmonisation of national legislation with EU legislation in this fi eld. Drafts of technical regulations for diff erent types of building structures have been prepared and submitted to the professionals for public opinion and suggestions, the application of the Law on Construction Products, which lays down conditions for placing construction products on the market should start 01.01.2017 and adoption of the Eurocodes is in progress regarding construction

PhD Rajko Bujković

EXPOBUDVA i n f o • September 2016 • page 3

standards for the design of structures.“On the other hand, Montenegro is one of the 4% of the world’s territory with the highest average run-off water, and even 95.3% of watercourses in Montenegro are formed in Montenegro, and we can rightfully claim that water is our greatest natural resource,” Vujosevic said and added that, from the standpoint of sustainable development, priorities of utmost importance are the provision of suffi cient quantities of safe drinking water, eff ective water control and a reduction in water pollution, and reducing the generation of waste and its negative impact on human health and the environment.

“Taking this into account, I take the opportunity to point out that in almost all municipalities of Montenegro activities addressing the issue of waste water and water supply are carried out and in the last 10 years signifi cant funds (over €300 million) were invested in order to revise this area” Vujosevic said.Completed important projects were emphasised: regional water supply for the Montenegrin coast, the construction of wastewater treatment in Budva, Kotor and Tivat, Niksic, Mojkovac and Zabljak and those currently under construction, such as Wastewater treatment facility in Herceg Novi, Berane and Savnik. Regarding the Fair in Budva, Mrs. Vujosevic

said that it is one of the most important economic meetings in Montenegro and the region. “As you can see from the programme and list of exhibitors of the fair, AD “Adriatic Fair“ has once again gathered a large number of exhibitors from home and abroad. With the hope that you will, during the fi ve days of the event, bring all the best impressions, as well as the co-operation among the businessmen in this fi eld will be further expanded and strengthened, I declare 38th Civil Engineering Fair, 11th Water-Water Supply Systems-Sanitary Technologies Fair and 4th Energy Fair in Budva offi cialy open“- PhD Tatjana Vujosevic said after which a Fair tour followed.

AMBASSADOR OF THE REPUBLIC OF FINLAND AT THE ADRIATIC FAIR

His Excellency the Ambassador of Finland in Belgrade, Perti Ikonen, and the Economic Advisor at the Embassy of Finland, Igor Madžarević, have recently visited the Adriatic Fair in Budva and, during conversation with Rajko Bujković, Ph.D, Assistant Professor and Director of the Fair, they were informed on currently held Fair of Construction, Water and Energy, as well as forthcoming Trade Fairs.

The Ambassador of Finland expressed his particular interest in

the participation of businessmen from the Czech Republic at the Fair, as well as his interest in Finnish company representatives paying an organised visit to Adriatic Fair. Ambassador Ikonen believes such Trade Fair events are interesting international platforms that can signifi cantly promote business co-operation and additionally internationalise the business activity of companies in Montenegro.

Petr Šmejkal Izudin Gušmirović PhD Tatjana Vujošević

EXPOBUDVA i n f o • September 2016 • page 4

The forthcoming Management Board session of the Central European Fair Alliance (CEFA) will be focusing on several important issues including the report on CEFA activities in 2016, as well as the agreement on CEFA events calendar for 2017. Several cities that normally host various Trade Fairs and are also members of CEFA (comprising 24 organisations) will host the traditional meetings of CEFA members in 2017 (Munich, Pordenone, Tirana). The Italian city of Pordenone and its Trade Fair management will organise the Second CEFA Football cup. Defi nitely the most important part of the Budva-based Management

Session programme will comprise of information exchange between members on innovative solutions in the exhibition industry and the focus will also be on an exchange of experiences and best practices. It is important to highlight the fact that CEFA organises seminars for young managers employed by Trade Fair operators annually. Such training is intended to enhance the quality of organisational and marketing services. Moreover, it is important to point out that this reputable organisation is an associate

member of UFI, as well as that UFI membership is a prerequisite for the enrolment of individual Trade Fair organiser in UFI. CEFA primarily insists on the importance of transparency in the operation of its members and expects them to have their operational data regularly audited by certifi ed auditors.The Adriatic Fair will host the Management Board session and the venue of the meeting will be Budva Hotel. Furthermore, CEFA Management Board session will be yet another opportunity to provide key stakeholders in the Event Industry with a comprehensive insight into the potential of the Montenegro Riviera

ADRIATIC FAIR TO HOST THE CEFA MANAGEMENT BOARD SESSION

Two roundtable discussions, organised by the Engineers Chamber of Montenegro, have recently been held at the Adriatic Fair addressing two important issues: “Harmonisation of the Ordinance on the Content of a Part of Technical Documentation in the Domain of Fire Protection with European Directives and Standards” and “Hydromorphological Changes, Water Management and Environmental Protection in Accordance with the EU Concepts”. The moderator was the Secretary General of the Engineers Chamber of Montenegro, Svetislav Popović, LL.B., who emphasised “concerning the fi rst topic, we are currently far from providing general solutions, yet there are already directives and recommendations from the European Union that

defi ne fi re protection. Regarding this aspect, a decision was reached at the Engineers Chamber of Montenegro to address this issue comprehensively and hence the preparation of the Ordinance that was at the focus of attention of this roundtable discussion. Health and Safety legislation prescribes the issue of fi re protection equipment only to a limited degree and this issue has not been comprehensively elaborated through Ordinances and additional legislation concerning the quality of fi re protection and the fundamental rules and requirements that need to be met by this profession and the actual state-of-aff airs as prescribed by the European Union. The second roundtable discussion addressed the issues of water protection, which is considered a global

problem, and we were striving to tackle it through professions and chamber members involved in water protection. A wide range of lectures addressed the issues of protection of both water and water resources which was also the topic of this session. “It is not a matter of discussion and agreement. Water protection is fundamental, yet unfortunately, we, as a profession, are currently still rather far away from accepting it”, concluded Popović.

Roundtable discussion at the Engineers Chamber of Montenegro

EXPOBUDVA i n f o • September 2016 • page 5

CZECH PRACTICE AND TECHNOLOGY IN THE FIELD OF WATER SYSTEMS

Executive director of “Zikmund Electronics“ Michal Neumann spoke about experiences in the water and sewage systems sectors in the Czech Republic, which they wish to pass on to businessmen in Montenegro at the fi rst presentation titled “Water supplies and sewage in Czech Republic“, held at the Adriatic Fair. “Aqueducts and sewage systems in our country belong to Public Utility Companies and are supported by municipalities, which has proven to be a good thing as companies funds are invested in further development of the system. In the past, we did not have very good practices in certain municipalities by privatising these services, because the price increased greatly, but money was not invested in infrastructure. Currently, Public Utility Companies have their own budget which is being used intentionally, the price paid by citizens is being gradually increased and investment being implemented which were suggested fi rstly by Czech

Republic, and then the European Union” said Neumann. When questioned how they solved the problem of waste water in Czech Republic, he said:“The issue of waste water in the Czech Republic is relatively well settled and in comparison with other countries of Central and Eastern Europe, according to all indicators, we are approaching Western European countries, such as Austria and Germany. A lot of facilities for waste water treatment were built with primary, secondary and tertiary treatment.“He said that the second presentation was interesting and useful for many reasons:“The second presentation was a concrete example of an interesting technology, such as camera

systems for inspection of sewer, or detection of network losses. When you start improving the system, you must identify where the problems are, and one of these technologies off ers just that.“Regarding co-operation with the Adriatic Fair, Mr. Neumann said:“As far as co-operation in Montenegro and countries in the region, the Adriatic Fair is a great place and we are satisfi ed with the visit to our stands.”

For the Craftsmen of Zagreb, at the Adriatic Fair in Budva, the owner of “installation Grabarevic” Sinisa Grabarevic gave a brief presentation, in which he presented the craftsmen from Zagreb and explained who they are, what they do and what they off er to the market and its business partners. What we do, among other things, is installation of

water, sewer and gas, heating and air conditioning, installation of water and equipment and ducts for heating, ventilation and cooling in buildings and other building facilities. The ambiance of this international Fair was used for this presentation, hoping to make some contacts and raise business cooperation to a new level, and the Adriatic Fair is the right place for it “ Grabarevic said.

PRESENTATION OF CRAFTSMEN OF THE CITY OF ZAGREB

visit to our stands.

EXPOBUDVA i n f o • September 2016 • page 6

EXPO TROPHY AWARD 2016 38TH CIVIL ENGINEERING FAIR, 11TH WATER FAIR AND 4TH ENERGY FAIR

AD Adriatic Fair, in order to encourage market communication, consumer education, marketing and advertising presentation of products, awards the most successful exhibitors with EXPO TROPHY, according to the expert jury.The jury is composed of:1. RANKO PAVIĆEVIĆ, President2. MAJA ĐURIĆ, member3. MOMČILO STOJANOVIĆ, member

After detailed examination of the exhibitors this year, at the 38th Civil Engineering Fair, 11th Water-Water Supply-Sanitary Technologies and 4th Energy Fair jury at the meeting held on 21.09.2016. adopted the following:

D E C I S I O NThe jury has decided to give awards to the

following exhibitors:

Only a fortunate few can manage to fully harmonise functionality and practical usability of a product and the services they provide, as well as the subtle aesthetics of their presentation. This exhibitor is involved in the processing of architectural stone for facades, fl ooring, interiors, exteriors, mosaics and other areas of use of processed and aesthetic stone. This exhibition stand was designed in an exceptional way, aiming to attract maximum attention of visitors and could

hence not be ignored. The exhibitor managed to deliver a harmonious and appealing presentation, as well as to provide an overview of a broad range of practical uses of the stone processed by

the company. If promotion is considered an integral part of the marketing mix intended to attract attention and convincingly point out the competitive advantages of a specifi c product or a service provided, then the appearance of the exhibitors Progres from Nikšić at this year’s Budva-based Adriatic Fair is an excellent interpretation of a true symbiosis of aesthetics and functionality or the beautiful and the useful. It has to be admitted that this is frequently not the case.

This aluminium metalwork producer has used the available exhibition space expertly and in an intelligent manner, striving to present products to potential users in a clear and a highly appealing way. The products presented are fundamental against the backdrop of contemporary conditions in construction of both residential and commercial facilities. The exhibitor delivered an harmonious

presentation of its product range as a result of a carefully planned concept that included a wide range of segments and details. The presentation was delivered in an adequate and appealing manner, ranging from the organisation of the available exhibition space, to design and both attractive and useful promotional materials. The success was primarily due to the focus on customer requirements

and the immense eff ort invested to satisfy their interests and needs, which is imperative in the marketing concept.

FIRST PRIZE – GOLD PLAQUE – EXPO TROPHY conferred to the exhibitor:PROGRES & CO– Nikšić

SECOND PRIZE – SILVER PLAQUE conferred to the exhibitor:ALUMIL DOO – Ulcinj

thcom

EXPOBUDVA i n f o • September 2016 • page 7

The available exhibition space covered 56m2 and the exhibitor skilfully presented the products and services to potential users. The product range comprised of various heating devices and systems by reputable international brands that are in accordance with the strictest contemporary standards due to their potential and top quality. The competitive advantage of this exhibitor

was the fact that the company provided several original

features to the systems which were actually original products. There are currently only a few companies in our country that can independently provide original products that are on a par with the contemporary achievements of international producers in any area. Moreover, the high quality and diverse promotional materials also infl uenced the decision of the expert panel.

The exhibition space available covered an area of 100m2. 14 companies owned by this exhibitor provided all interested partners with diverse business opportunities.Only the strong and the capable are aware of the fact that big players require the least opportunity to achieve great business results. Underestimating business opportunities is primarily

a result of a lack of insight into the true nature and the real market laws. Czech Trade has yet another year managed to skilfully present a successful use of the latest strategy of holistic marketing that is currently imperative throughout the market segments. The company succeeded in transcending the boundaries between the local and the global, as well as between the regional

and the universal and hence its role at the fair was crucial.

THIRD PRIZE – BRONZE PLAQUE conferred to the exhibitor:ENING D.O.O. – Nikšić

The Adriatic Fair conferred a special EXPO TROPHY award to the exhibitor:CZECH TRADE – CZECH TRADE PROMOTION AGENCY – Podgorica

BETON LUČKO-Lučko, Croatia

BELGRADE CHAMBER OF COMMERCE -Serbia

This exhibitor has convincingly shown the ability to present its product range in a rational, and eff ective manner, aiming to illustrate through its presentation to have clearly identifi ed its target market and maximally achieved indispensable harmony between its own potential and ambitions. The appearance of this company at this year’s Adriatic Fair can provide an illuminating insight on the fact that the marketing concept and the marketing strategy do not necessarily need to be expensive and pretentious.

If one considered, primarily, quantitative indicators, the appearance of this exhibitor at this year’s Adriatic Fair would probably not attract particular attention. Nevertheless, quantitative analysis provided considerably diff erent results. Irrespective of the fact that this association of producers originating from the capital of Serbia, that is the most densely populated country in the region, it did not bring together a large number of its members at the Fair, yet it showed, extremely

impressively, a consistent use of an active participation strategy. The idea behind this strategy is presence, whenever it is feasible, throughout venues and

opportunities where business contacts can be established leading to potential signing of new contracts. The exhibitor Belgrade Chamber of Commerce is an excellent example and a confi rmation of this business axiom and the decision reached by the expert panel to confer them a prize is a gesture of acknowledgement and support for such a considerate and enlightening business move.

cingly

usstthwt

EXPOBUDVA i n f o • September 2016 • page 8

85310 Budva, Trg Slobode 5Tel: +382 (33) 410-400Fax: 452-132jadranskisajam@t-com.mewww.adriafair.org

EXPOBUDVA info

ISSN number 2337-0033 Monthly

E DITOR doc. Dr. Rajko Bujković

To the fair with success No. 117 Preparations for participation at

autumn Fair events are currently underway and we have been focusing on the issue of how to best exploit the communication potential of such events. Our company considers participation at events as the integration of marketing communication in real time. What is essential in order to provide a deeper insight into the issue of communication? I recommend refreshing

your memory on one of the defi nitions and that is considering trade fairs as clusters of communication forms. Firstly, remember to rely on TRADITIONAL forms of communication. Furthermore, trade fairs imply LIVE communication. VIRTUAL communication is currently

imperative in the previously mentioned cluster form.

What else is important in defi ning communication tasks? It is fundamental to consider

trade fairs as multi-functional communication platforms. I suggest considering some of the solutions provided during the previous editions.

Is there a general reminder

on what features to combine/

include in communication projects? We suggest to consider and

apply as follows: a. classical advertising as a feature of Trade Fair appearance,b. public relations,c. sponsorship, as well as direct marketing.Assign tasks for your team to individually provide answers to questions on the opportunities of use of each of the previously mentioned features in the creation of a communication mix.

42nd Bazaar of Consumables 15 May - 15. September

42nd Summer Fair 15 June - 15. September

38th Civil Engineering Fair 21- 25. September

11st Water-Water Supply Systems-Sanitary Technologies 21 - 25. September

4th Energy Fair 21 - 25. September

18th Small and Medium Enterprises Fair, Business Services and Women Entrepreneurship 27 - 29. October

Calendar of events for 20162016