EXPLORING EXPERIENCE-BASED BUSINESS MODELS

Paul M. Di Gangi, Ph.D.Western Carolina University

pdigangi@gmail.com

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Before we really begin…

Presentation StructureStart

Finish

Organizational Strategies

Drivers of Change

Questions

Evolution of Business Models

Business & Personal Implications

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The Business Model

An organization’s line in the sand

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The Business Model

An organization’s line in the sand

The conceptual foundation that determines how an organization creates and captures value.

Develops the boundaries of an organization by: • Articulating the organizations vision• Defining its approach to managing value creation

Happens

< 1 >People Change...

Incre

ase

dIn

tera

ctivityME

< 2 >Our \/\/0rLD can Change...

Explosion of Social Media

< 3 >Our choices Change...

Networked Individualism(Wellman et al., 2003)

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Social Affordances(boyd, 2007)

June 25, 2009

But what happens to the business models?

Johnson, Christensen, and Kagermann (2008)

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They Evolve...

Closed Model

Organizations internalize resources for value creation; restrict access to knowledge,

and protect intellectual property.

Open Model

Organizations leverage both internal and external resources for value creation;

strategically interact with its environment

Co-created Model

Focus is on the crafting of a unique, positive user experience in order to generate mutual benefits for both organizations and users.

“Distributed groups of individuals focused on solving a general problem

and/or developing a new solution supported by computer-mediated

communication.” (Dahlander & Wallin, 2006)

User Innovation Community

the implications

By-products

ofSocial Media

Digital Convergence of Identity

Who Am I? | How Am

I Seen?

so what should you do to prepare yourself?

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