exploring business models & value creation
DESCRIPTION
Presentation given to the GfK Group on the evolution of organizational business models and value creation. Using Dell and IdeaStorm as an example of a co-created business model to create new product and service innovations.TRANSCRIPT
http://www.flickr.com/photos/29487767@N02/3679164214/sizes/l/
Exploring Business Models and the Role of Information Technology on Value
Creation
Paul M. Di Gangi, Ph.D.Assistant Professor of Global Management & Strategy
Western Carolina University
04/10/2023
The Business Model
An organization’s line in the sand
The conceptual foundation that determines how an organization creates and captures value.
Develops the boundaries of an organization by: • Articulating the organizational vision• Defining its approach to managing value creation
http://www.flickr.com/photos/mglarsen/3963274094/sizes/o/
Happens
http://www.flickr.com/photos/spursfan_ace/2328879637/
Growth of Social Media
http://www.flickr.com/photos/mburpee/4624692163/sizes/o/in/photostream/
No longer bound by physical boundaries(Wellman et al., 2003)
http://www.flickr.com/photos/dirkhartung/528067352/sizes/z/in/photostream/
http://www.flickr.com/photos/horlik/4350942510/sizes/o
Business Models Evolve
http://www.flickr.com/photos/37177488@N06/5029253582/sizes/o/
1870sSwift & Company (Teece, 2010)
http://www.flickr.com/photos/puroticorico/441296576/
http://www.flickr.com/photos/veggiefrog/3435380297/sizes/o/
Complex network of social relationships and dialogue among users and organizations effectively manage the
environment.
Overarching Finding
3PI
CM OA
OA
3PI
CM
Organizational Agent
3rd Party Interests
Community Member
Org
OACM
http://www.flickr.com/photos/mikaelmiettinen/3220451269/sizes/o/in/photostream/
(Teigland et al., 2011)
Social Processes
Social processes for the effective development of an idea were required to transfer end user ideas into adoptable ideas for Dell. Users within adopted ideas
collaborated to resolve differences in opinion, create consensus, and provide additional information to Dell.
http://www.flickr.com/photos/intersectionconsulting/3598356119/
http://www.flickr.com/photos/briananthonyadams/5224533405/sizes/l/in/photostream/
Requires both
Social
Technical&
Solutions
Provide them with a Toolkit
Leverage technology to support user and organization communication and engagement. Technology can be used to automate, complement, and guide
activities and actions that occur within the community. http://www.flickr.com/photos/jannem/3312115991
Lead users can represent a subset of the larger community that act as guides and trendsetters that the organization can follow and leverage.
Engage Lead Users
http://www.flickr.com/photos/shrinivasap/2396530698/
Active participation and dedicated attention to community needs and interests strengthens
relational ties and reduces ambiguity.
Respond to your Users
and Listen!
Ask Questions
http://www.flickr.com/photos/cizake/4164756091/
Let their voices
be heard!
Recognize, but not necessarily commit, to
the opinion of the community. But
clearly address these opinions when a decision is made.
http://www.flickr.com/photos/hebe/2512086374/
Gamble on Transparency
Greater expectation of information disclosure and trust between the organization and community.
http://www.flickr.com/photos/dicemanic/19743895/
http://www.flickr.com/photos/paulyp13/2600200854/sizes/l/in/photostream/
Mistakes Happen
Learn from them! Don’t get back up on the wall and do the same thing over again.
Thank You for Engaging
A copy of these slides is also available @ www.slideshare.com/pmd06c
Contact @ [email protected]