Expert Mission on AquacultureAGR IND/EXP 54209.

Croatian Ministry of AgricultureDirectorate of Fisheries

Strategic Plan for Aquaculture: scope and content. PART 2

3.SWOT ANALYSIS focused towards

Key factor to development of aquaculture in general terms¡

Experience and Knowledge

Technology Know-how

Market

Legal framework

Space for aquaculture development

This analysis should be participatory and should include strategic areas that affect the development of aquaculture.

Different ways to

S.P: SWOT ANALYSIS. Spanish case.

Weakness Treats1. LOW DIVERSIFICATION OF PRODUCTS2. POOR LEVEL OF ORGANIZATION IN THE SECTOR3. LACK OF IMAGE STRATEGY FOR THE SECTOR4. VERY HARD LEGAL CONTEXT5. LACK OF COORDINATION BETWEEN RESEARCH AND

COMPANIES6. LOW ENTERPRISE LEVEL(SMALL COMPANIES)7. LOW NUMBER OF HATCHERIES FOR SOME SPECIES8. HIGH LEVEL OF CASH-FLOW TO OPERATE9. MARKET CLOSE TO SATURATION TO TRADICIONAL

PRESENTATION OF PRODUCTS10. LOW LEVEL OF SPECIES IN FRESHWATER AQUACULTUE11. DIFICULTY TO ACCES TO R+D TO SMALL COMPANIES12. SCARCITY OF CHANNEL TO TRANSFER OF IMAGE TO

CONSUMER13. LOW LEVEL OF INTERNACIONALIZATION OF COMPANIES14. LACK KONWLEDGE OF THE AQUACULTURE FROM SOCIETY15. LACK OF COMUNICATION PROFESSIONALS16. LIMITED PRESENCE OF SECTOR IN INTERNET

17. DIFICULTY TO ACCESS TO FINANCIAL FUNDS.BANKS18. LACK OF MARKET STUDIES19. COMPLEX ADMINISTRATIVE SYSTEM20. DIFICULTY TO DIVERSIFICATION21. LOW LEVEL OF HUMAN RESOUCES DEDICATED TO

MANAGEMENT OF ACTIVITY

1. IMBALANCE BETWEEN OFERT AND DEMAND

2. REDUCED COMERCIAL MARGIN IN PRICES

3. LOW PLANIFICATON ON SITE SELECTION

4. IMBALANCE BETWEEN TAXES OF SECTOR

5. COMPETENCE FOR SPACES

6. REDUCED INTEGRATION OF THE ACTIVITY IN THE ICZM

7. SCARCITY LEVEL OF PROTECTION IN RIVERS WATER.

8. HIGH ENVIRONMENTAL PROTECTION LEVEL OF REQUIRETMENS FOR COMPANIES

9. UNCERTANITY ON APPLICATION OF EUROPEAN WATER DIRECTIVE.

10. SANITARIAN RISK DUE START NEW EPIZOOTYAS

11. ENVIRONMENTAL RISK

12. HIGH LEVEL OF DEMAND FOR INTERMEDIARY COMMERCIALS AGENTS

13. UNKOWLEDGE OF POTENTIAL EFECTS OF CLIMATIC CHANGES BY AQUACULUTURE

14. MARKET VERY ATRACTIVE FOR 3RD COUNTRIES(ASIA)

15. NEGATIVE PERCEPTION OF CONSUMER RESPECT TO AQUACULTURE

16. LOW LEVEL OF COMUNICATION AND IMAGE

17. DIFICULTY TO MAKE NEW INVESTIMENTS

S.P: SWOT ANALYSIS. Croatian case. From Administration Strengths OpportunitiesLegal frameworkExisting relationship with industrySkilled personnelCooperation with EU, regional and other international bodiesExperience in development of strategically documentsExperience in aquaculture planning

EU membershipAvailability of EU fundsFriendship with Pablo and Jose CarlosDevelopment of technology of communications

Weakness Treats

Lack of administrative capacityLack of communication and coordination at all levels„Bad“ Data collection systemDifficult implementation of freshwater licensing legislationLegislation Inconsistency

Political changesEconomical crisis

S.P: SWOT ANALYSIS. Croatian case. From ONGs

Strengths Opportunities- Provides employment.- Provides food source

- Link with environmental tourism.

- Rising demand for safe high quality and environmentaly frinendly food.

- Ecological organical production.

Weakness Threats

- Environment and landscape degradation.

- Animal protein use for feed.- No visibility.- Noone knows its qualities.- They do not know ONGs

power…

- Competition from low price products.

- Noone will know its good side.

S.P: SWOT ANALYSIS. Croatian case. From Aquaculture Sector Fresh water…

Strengths OpportunitiesTradition and cooperation science and industryHigh quality food with high nutritional valuesSpace availabilityHigh environmental value of semi intensive/extensive ponds, good water qualityDomestic market potential

Diversification of production – new speciesAdded value – processingOrganic aquacultureContribution to environment and biodiversity and rural developmentEU fundsCommon marketHealth food trends

Weakness ThreatsOld technologyLow diversificationLow water quantityHigh fixed costsTrade barriers for third countriesWeek financing possibilitiesLack of long term marketing and development strategiesNeed of better organization of the sectorLack of legal possibilities for license extensions

Continuing availability of water quantitiesDiseasesPredators damagesEU competitionHigh legal demands (food safety, environment, hygiene, animal welfare)Polution