experiential entrepreneurship education
TRANSCRIPT
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EXPERIENTIALENTREPRENEURSHIPEDUCATION
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TEACHING ENTREPRENEURSHIP ISHARD
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LACKS AN END-TO-ENDPROCESS
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RIGOROUS EXPERIENTIAL ASSESSABLE
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RIGOROUS EXPERIENTIAL ASSESSABLE
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Everything that needs testing
Business Model Canvas
Assumption
AssumptionAssumption
Assumption
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Assumption Assumption
Assumption
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Assumption Assumption
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Assumption
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Assumption
Assumption
Assumption
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AssumptionAssumption
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Assumption
Assumption Assumption
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Assumption
Assumption
Assumption
Assumption
Assumption Assumption
Assumption
Assumption
AssumptionWhat order should teams go in?What tests do
they run?
Not a Process
How do they run them?
??
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?
??
??
?
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Assumption
AssumptionAssumption
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Assumption Assumption
Assumption
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Assumption
52
13 3
144 2
5 AssumptionsProcess
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1 Principle5 assumptions
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CUSTOMERS DON’T BUYproductsCUSTOMERS BUY SOLUTIONS TOproblems
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ASSUMPTIONYou can find
people trying to solve the problem
They want your help solving it
They will “pay” you to solve it
You can solve it
You will achieve Product-Market
Fit
TEST
Manual solution
Cold outreach,Ads.Pre-Sales, LOIs
Product, large segments, etc.
CustomerInterviews
Utility Testing
Offer Testing
Currency Testing
Scaling to Fit
Finding Early Adopters
PHASE
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S OFC C
FUU O
5 Phases
FOCUS Framework
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S OFC C
FUU O
5 Phases
FOCUS Framework
1. Concrete steps
1 23 4 56 ...
2. Orders the steps
3. Exercises & tools for each step
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RIGOROUS EXPERIENTIAL ASSESSABLE
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RIGOROUS EXPERIENTIAL ASSESSABLE
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FOCUS 1.2
Idea generation
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RIGOROUS EXPERIENTIAL ASSESSABLE
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RIGOROUS EXPERIENTIAL ASSESSABLE
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UnderstandGeneralize
ApplyProduce Results
Process AssessTest
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1. What are the 3 requirements of a Success Metric?
2. List 2 types of B2B pricing experiments.
3. Compare a Wizard of Oz MVP to a Concierge MVP.
Test
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UnderstandGeneralize
ApplyProduce Results
Process AssessTestCase Study
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1. Celeste wants to start an autonomous lawn mower business. What assumption should she validate first, and how should she validate it?
2. Tyree’s website is getting a lot of traffic, but isn’t generating many leads. What should he do to figure out why?
Case study
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UnderstandGeneralize
ApplyProduce Results
Process AssessTestCase StudyRun Experiments
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Instructionindividualized
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UnderstandGeneralize
ApplyProduce Results
Process AssessTestCase StudyRun ExperimentsValidate Business Model
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UnderstandGeneralize
ApplyProduce Results
Process AssessTestCase StudyRun ExperimentsValidate Business Model
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RIGOROUS EXPERIENTIAL ASSESSABLE
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TEACHING ENTREPRENEURSHIP ISHARD
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LACKSPROCESS
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Everything that needs testing
Business Model Canvas
Assumption
AssumptionAssumption
Assumption
Assumption
Assumption Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption Assumption
Assumption
Assumption
Assumption
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Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
AssumptionAssumption
Assumption
Assumption
Assumption Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption Assumption
Assumption
Assumption
AssumptionWhat order should teams go in?What tests do
they run?
Not a Process
How do they run them?
??
?
?
??
??
?
![Page 35: Experiential entrepreneurship education](https://reader035.vdocuments.site/reader035/viewer/2022070513/5885f0651a28ab864f8b5b5d/html5/thumbnails/35.jpg)
Assumption
AssumptionAssumption
Assumption
Assumption
Assumption Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption Assumption
Assumption
Assumption
Assumption
52
13 3
144 2
5 AssumptionsProcess
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S OFC C
FUU O
5 Phases
FOCUS Framework
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S OFC C
FUU O
5 Phases
FOCUS Framework
1. Concrete steps
1 23 4 56 ...
2. Orders the steps
3. Exercises & tools for each step
![Page 38: Experiential entrepreneurship education](https://reader035.vdocuments.site/reader035/viewer/2022070513/5885f0651a28ab864f8b5b5d/html5/thumbnails/38.jpg)
RIGOROUS EXPERIENTIAL ASSESSABLE
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RIGOROUS EXPERIENTIAL ASSESSABLE
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RIGOROUS EXPERIENTIAL ASSESSABLE
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TEACHING ENTREPRENEURSHIP ISHARD
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TEACHING ENTREPRENEURSHIP ISIMPACTFUL
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FOCUS Framework
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EXPERIENTIALENTREPRENEURSHIPEDUCATION