experienced designer and creative directorpersudiodesign.com/wpalmer_self-promo.pdf · l project:...
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W A D E P A L M E R
Mobi le: 801.808.1752 • Home: 801.739.9220
www.persudiodesign.com
Experienced Designer and Creative Director
Process Color Version:Dark Marine Blue:C: 100% M: 60%Y: 50% K: 5%Hex: #006073RGB: 0,96,115
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A brand builder... Helped build the branding and advertising campaigns of an international direct-selling company from less than
$50M/year in sales to well over $350M/year.
Led editorial design and management of ePregnancy, a national women’s magazine. Designed features and art directed national photoshoots in New York and Los Angeles. The magazine grew from #3 in the industry to the
#1 monthly pregnancy magazine in America.
Designed a collateral campaign for the Salt Lake City and Ogden City Economic Development Departments which
helped triple the amount of new businesses moving into their respective cities.
Branded and launched a marketing campaign for RunGr8, a specialty running store.
RunGr8 sold 10,000+ pairs of running shoes it’s first year.
Developed a website for a real estate developer that
helped sell over half the planned condo space ($2.5M worth) before he even broke ground.
Used strategic concept development ability as well HTML, CSS, and javascript technical skills to create and develop a successful website and print marketing campaign for The Mariposa Group which
doubled their client base within 6 months.
Art Director for a publication company for 6 years that grew
from $1 million to over $8 million in annual billings.
Built and managed 3 successful creative teams.
National & Regional Honors and Awards12+
Inclusion in the book Creative Low-Budget Publication Design. Three entries accepted.Citation of Excellence - Utah Advertising Federation. Public Service brochure series.Citation of Excellence - Utah Advertising Federation. Direct Marketing.Citation of Excellence - Utah Advertising Federation. Poster; 4-color.Inclusion in the book Creative Edge: Page Design. Ballet West Brochure & Poster.Award of Excellence - SLC AIGA 100 Show. Institutional/Educational Poster.Award of Excellence - SLC AIGA 100 Show. Product Service Brochure.Inclusion in the Print Magazine Regional Design Annual. Ballet West Conservatory Poster.(ADDY) award winner - Utah Advertising Federation. Brochure; less than 4 color.(ADDY) award winner - Utah Advertising Federation. Logo/trademark design.National Grand Prize winner - Wolf Trap Poster Design competition.3rd Place - National Pepsi Design Contest. Designed Pepsi cup for use on college campuses.
Led editorial design and management of ePregnancy, a national women’s magazine. Designed features and art directed national photoshoots in New York and Los Angeles. The magazine grew from #3 in the industry to the
#1 monthly pregnancy magazine in America.
Used strategic concept development ability as well HTML, CSS, and javascript technical skills to create and develop a successful website and print marketing campaign for The Mariposa Group which
doubled their client base within 6 months.
M A N A G E M E N T
C O N S U L T I N G
C O M P L I A N C E
A C C O U N T I N G
M A N A G E M E N T
C O N S U L T I N G
C O M P L I A N C E
W E B S I T E
O T H E R S E R V I C E S
A C C O U N T I N G
The Mariposa Group, LLC459 North Gilbert Rd. Suite A 220Gilbert, AZ 85225
We cure HOA management problems.(480) 545-1745 • www.themariposagroup.net
Providing professional services to HOA’s in the East Valley
l Project: HOA-mismanagementitis
l Client: The Mariposa Group, LLC
l Description: Direct mail campaign aimed at
differentiating the client from their competition.
l Media: Print. Direct-mail Postcards.
l Dimensions: 6" x 4"
l Project: “You Are Here”
l Client: 4Life
l Description: Magazine ad
campaign series highlighing
a rewards trip promotion for
qualifying distributors.
l Media: Print.
Summit Magazine.
l Dimensions: 8.5" x 11"
You are here.
Great Escape+ | Western Caribbean Cruise | March 6-11, 2010 | Celebrity Century Cruise Ship
here is here? It’s where you wake up and pinch yourself to make sure you’re not simply enjoying
the most perfect dream. It’s floating on the soothing waters of the Caribbean, relaxing in ever-present sunshine, exploring the beauty of Jamaica, and dancing in spectacular Grand Cayman. Where exotic breezes tickle your face and where your smile becomes as wide as the horizon. Here is where you experience your next Great Escape+.
W
l Project: Arrive Excited.
Depart Motivated.
l Client: 4Life
l Description: Magazine ad
campaign promoting the
company’s incentive trip for
leading distributors.
l Media: Print.
Summit Magazine.
l Dimensions: 8.5" x 11"
LAS VEGAS
MotivatedD E P A R T
ExcitedA R R I V E
W E L C O M E
February 28 - March 4, 2012
October 9-14, 2012
l Project: Great Escape scrapbook
l Client: 4Life
l Description: 4-part magazine
ad series promoting the
company’s incentive trip
for top producing distributors.
l Media: Print. Summit Magazine.
l Dimensions: 8.5" x 11"
Together, Bu i ld ing People® • SUMMIT | 1
l Project: Catch of the Day
Bio EFA supplement campaign.
l Client: 4Life
l Description: First of a three-
part ad series promoting an
essential fatty acids dietary
supplement product relaunch
with four times more fish oil
than before.
l Media: Print. Accent Newsletter.
l Dimensions: 8.5" x 11"
Recently reformulated to contain four times more
fish oil (1,000 mg) per serving, BioEFA™ with CLA
is your superior source for essential omega-3 and
omega-6 fatty acids. In fact, many wellness experts
believe that the essential fatty acids found in
BioEFA with CLA are just as important
as vitamins and minerals.
Order today at 4life.comItem #28095 (60 ct/bottle)Item #28096 (12 for 11)
CatchDayof the
l Project: TF Cardio Infographic
l Client: 4Life
l Description: Infographic used
to educate the reader about
heart health and explain the
virtues of a heart-healthy
supportive dietary supplement.
l Media: Print. Accent Newsletter.
l Dimensions: 8.5" x 11"
l Project: Summit Magazine
Platinum International
feature article design
l Client: 4Life
l Description: Top distributor
feature article spreads and
sample cover design in
company magazine.
l Media: Print
l Dimensions: 17” x 11”
(entire spread)
l Project: Product Packaging
l Client: 4Life &
Basic Research
l Description: Riovida Burst,
RiteStart Women/Men &
Relacore.
l Media: Packaging
l Dimensions: Various
l Project: Science & Synergy brochure l Client: 4Life
l Description: A “coffee table” style book introducing 4Life and
it’s immune system patents and processes to new consumers.
l Media: Print
l Dimensions: 8" x 8" (finished) 16" x 8" (spread)
18 | Science & Synergy Science & Synergy | 19
The Synergy o f 4L i f e Trans fe r Fac to r ® Tr i - Fac to r ® Formu la
Your immune system is in constant
flux—sometimes battling threats and
other times coming back to a state of
rest. 4Life Transfer Factor® Tri-Factor® Formula
elevates your immune system’s ability to achieve
optimal balance by helping it know when to
respond and when to rest. This results in high
energy reserves, a quick and effective immune
system, and increased support for every other
body system.
Synergy:
1. The combined effect of two or more
agents being greater than the sum of their
individual parts
2. 1+1+1=5
3. 4Life Transfer Factor® Tri-Factor® Formula
With the already incomparable success of early
Transferceutical™ products, 4Life® set out to
create yet another remarkable formulation.
4Life Transfer Factor Tri-Factor Formula brings
together the intelligence of Transfer Factor
E-XF™ (combining transfer factors from cow
colostrum and chicken egg yolk) and the
enhanced communication of NanoFactor®
to support a fine-tuned immune system and
an accurate level of immune response.
Here’s how Tri-Factor® Formula works:
• Educates immune cells to potential problems
• Teaches immune cells using Transfer
Factor E-XF™ and the enhanced
communication of NanoFactor®
• Prompts a response to the threat with a
boost of immune cell activity or a calming
down of immune cell activity, depending
on what’s required
No matter what your immune system needs for
optimal balance, Tri-Factor Formula products
get the job done. These products—made by
the immune system, for the immune system—
are brought to you by 4Life®, The Immune
System Company™.1++511=14 | Science & Synergy
4L i fe Trans fe r ceu t i ca l ™ Ex t rac t s“Transfer factors and nanofraction molecules, and the immune modulation they provide, could be the key for the future of immune system health.”
Edgar A. Guess Jr., MD, FACOG
Gynecology and Gynecologic Oncology4Life Health Sciences Advisory Board Member
During the past decade of success,
4Life® has pioneered the
development of several different
extracts of transfer factors and nanofraction
molecules, bringing the genius of nature to
cutting-edge products.
Transfer Factor XF ®: transfer factors
extracted from cow colostrum
Transfer Factor E-XF ™: synergistic blend
of transfer factors from cow colostrum and
chicken egg yolk
Targeted Transfer Factor®: formulated
to support specific body systems and
facilitate a healthy immune response
NanoFactor® extract: patent-pending extract
of nanofraction molecules from cow colostrum
that enhances immune system communication
4Life Transfer Factor® Tri-Factor® Formula:
patented formulation of Transfer Factor E-XF
and NanoFactor extract
“I firmly believe that 4Life Transferceutical products hold the secret to optimal immune system function. These products are
supported by science and years of user experience. I truly believe that 4Life Transfer Factor products should be in every household.”
Teresa Tomalska, MD
Family Medicine4Life Health Sciences Advisory Board Member
Science & Synergy | 15
S C I E N C E & S Y N E R G Y
l Project: Logo design
l Client: Various
l Description: Initial
corporate identity
development for
a variety of clients.
l Media: Multi-use
l Dimensions: Various
H E A L T H Y 4 L I F EPOWERED BY 4L I FE TRANSFER FACTOR®
H E A L T H Y 4 L I F EPOWERED BY 4L I FE TRANSFER FACTOR®
H E A L T H Y 4 L I F EPOWERED BY 4L I FE TRANSFER FACTOR®
4 Color Process
l Project: ePregnancy Magazine
Celebrity spreads
l Client: ePreganancy Magazine
l Description: Samples of the
many celebrity spreads
completed for feature articles
in ePreganancy Magazine.
l Media: Print
l Dimensions: 17" x 11" (entire spread)
66 ePregnancy | J u n e 2 0 0 4
Photography: Jonathan ExleyArt Direction: Wade Palmer
Hair: Leigh Ann PitchonMakeup: Kara Yoshimoto
Stylist: Erika Ewers
J u n e 2 0 0 4 | ePregnancy 67
Charmed OneThe
By Misty Bott
l Project: “Once a...” Convention Ad Campaign l Client: 4Life
l Description: Ad series for 4Life’s International Convention “Passport to Freedom” in Philadelphia PA highlighting the humble beginnings of each of the highest ranking
distributors in the company. Each of the International Platinum Diamonds came from humble and/or dificult circumstances before they rose to become successful leaders.
The concept was to use minimal text and allow the weight of the image and the reputation of the leader to carry the message that “anyone can make it” to the heart of the reader.
l Media: Print (magazine/poster) & video
l Dimensions: 17" x 11" (spread)
l Project: Website design
l Client: The Mariposa Group, Anderson Window
Well Covers, Peak Landscapes.
l Description: Sample of website
development for three companies.
Design and coding completed for each.
l Media: Web
l Dimensions: 1024 pixels x 768 (minimum) pixels
l Project: Photography Art Direction
l Client: 4Life
l Description: Concept art direction
of product photography for use in
various advertising campaigns,
signage, and promotional collateral.
l Media: Photography
l Dimensions: Variable
l Photographer: Mike Kemp
F O R M O R E P O R T F O L I O S A M P L E S
A N D I N F O R M A T I O N P L E A S E V I S I T
www.persudiodesign.com
Process Color Version:Dark Marine Blue:C: 100% M: 60%Y: 50% K: 5%Hex: #006073RGB: 0,96,115
Lt Aqua Green:C: 100% M: 0%Y: 50% K: 0%Hex: #00A99CRGB: 0,169,156
Persudio Design Official Color Logo