TOP 7 EXPERIENCE TRENDS TO WATCH

@ J O E S A L O W I T Z

I N 2 0 1 7 & B E Y O N D

USABILITY ASA COMMODITY

N U M B E R O N E

Today, bad designers can be good and good designers can be great. Why? Because software design

patterns are widely understood and accepted.

Features are 99% the same, what’s the differentiator?

Features are 99% the same, what’s the differentiator?

Micro-interactionsC O N T A I N E D M O M E N T S T H A T R E V O L V E

A R O U N D A S I N G L E U S E C A S E

INTERACTING WITH A SINGLE ELEMENT (E.G. ICONS)

TRANSITIONS & REFRESHES

APPEARING & DISAPPEARING ELEMENTS

COMMUNICATING STATUS

CONTROLLING AN ONGOING PROCESS (E.G. MUSIC VOLUME)

Some examples of Micro-interactions: http://bit.ly/2iLcR9L

In 2017, designers should not be afraid of starting from design patterns to cover the basics, and then focusing the bulk of their time on the details that will make experiences feel more relevant, delightful — and therefore more memorable.

U S A B I L I T Y A S A C O M M O D I T Y

WORDS WE’LL STOP NOTICING

N U M B E R T W O

R E M E M B E R W H E N

RESPONSIVE DESIGN WAS OPTIONAL?

G o o g l e r e m ove d t h e l a b e l “ m o b i l e f r i e n d l y ” i n 2 0 1 6

RESPONSIVE

Words We’l l Stop Noticing( N O T B E C A U S E T H E Y A R E N O T I M P O R T A N T ,

B U T B E C A U S E T H E Y A R E A S S U M E D )

MOBILE FRIENDLY

DESIGN THINKING / HUMAN-CENTERED DESIGN

USABLE & INTUITIVE

BELOW / ABOVE THE FOLD

“X” CLICKS AWAY

EVERYTHING’S A CONVERSATION

N U M B E R T H R E E

E V E R Y T H I N G H A S A L W A Y S B E E N A

CONVERSATIONH I N T , H I N T

H E Y U B E R , I N E E D A R I D E

O K AY J O E , W H E R E A R E

YO U ?

H E R E I A M !

J O E U B E R J O E

Y U P YO U R C A R I S H E R E

J O E U B E R

R E A D Y TO O R D E R ?

U B E R

H E R E ’ S YO U R R E C E I P T.

U B E R

H O W WA S YO U R R I D E ?

U B E R

C H A T B O T S , A I & V U I

CONVERSATIONAL UI

Chatbots: automated conversational experiences. Another powerful touchpoint for brands and designers to utilize.

Order pizza from Facebook Messenger with Pizza Hut’s chatbot

VUI: navigating software using voice instead of touch. Yet another powerful way to interact with a brand’s products.

T H E I N T E R A C T I O N S O F T H E F U T U R E A R E N O T M A D E O F B U T T O N S O R S C R E E N S

BREAKINGTHE GLASS

N U M B E R F O U R

L I M I T E D

SCREENS ARE:T W O D I M E N S I O N A L

C O L D

C O M F O R T A B L E(They’re just oh so familiar to design for)

DESIGNERS MUST START THINKING ABOUT ESTABLISHING NEW PATTERNS OF INTERACTION

FOR ALL OF THESE NEW TECHNOLOGIES

THE VOID VR EXPERIENCE

PROJECT SOLI MOTION BASED INTERACTION

AMAZON ECHOVOICE BASED AI

I N T E R V A L S . P A U S E S .

I N T O N A T I O N S . C U L T U R E .

A G E . A C C E N T . G E S T U R E S .

B O D Y L A N G U A G E . P O S T U R E .

P E R S O N A L I T Y . N O N V E R B A L S .

T A S T E . E Y E M O V E M E N T .

P H Y S I C A L C O M F O R T . S M E L L .

V O L U M E . C O N T E X T & M O R E .

HUMANBEHAVIOR

In 2017, expect to see more and more design teams hiring psychologists, physiologists, anthropologists, researchers, and other specialists to work with them on designing these new experiences.

B R E A K I N G T H E G L A S S

STITCHING EVERYTHING TOGETHER

N U M B E R F I V E

1 9 9 0 2 0 0 0 T O D A Y

1 D E V I C E

4 + D E V I C E SN O. O F D E V I C E S P E R P E R S O N

1 9 9 0 2 0 0 0 T O D A Y

S OC I A L AC C O U N T S P E R P E R S O N

Brands that connect the dots of an experience seamlessly, without friction, across technologies are winning.

CUSTOMER JOURNEY MAPPING

Brands must map out the journeys their customers are taking through an experience, then work to smooth the points of friction.

ECOSYSTEM MAPPING

Brands must create a holistic vision of how all of the devices connect to create a seamless journey for customers and how their business units collaborate to support the customer journey.

CONTEXTUAL PROTOTYPE TESTING

Brands must test their products as functional prototypes, in context, observing real users to ensure that their product will delight.

T E C H N O L O G Y S H O U L D R E Q U I R E

T H E S M A L L E S T P O S S I B L E A M O U N T O F A T T E N T I O N

A M B E R C A S E

In 2017 we won’t necessarily be designing the whole ecosystem, but the ways people transition from one touchpoint to the other.

S T I T C H I N G E V E R Y T H I N G T O G E T H E R

DESIGNINGINNOVATION

N U M B E R S I X

Designers and developers are in a unique spot to

drive innovation in companies because of the their

field’s innately entrepreneurial mindset and their

unique ability to envision a digitally connected world.

D E S I G N I N G I N N O VAT I O N

We were born to do this

W E U N D E R S TA N D W H Y H U M A N C E N T E R E D D E S I G N M AT T E R S

W E K N OW H OW TO P R O D U C E G OO D W O R K I N A L E A N & AG I L E M A N N E R

W E L I V E T H E S I L I CO N VA L L E Y M I N D S E T

W E C A N E N V I S I O N A D I G I TA L L Y -CO N N E C T E D F U T U R E

A N D T H E Y DO N ’ T

( A T L E A S T N O T A S W E L L )

ETHICALRESPONSIBILITY

N U M B E R S E V E N

D I V E R S I T Y

Companies are finding that product teams with a diverse makeup in race, gender, age, and more produce better results.

Example: AirBnB hired a Director of Diversity in 2016

Products are better when the team is diverse.

Products are better when your team considers audience diversity.

AC C E S S I B I L I T Y

Companies are focusing on personalizing experiences for the handicapped, different aged users, different languages, etc.

Most companies have a digital presence already.

They’re focused less on launching new digital solutions and more on perfecting their existing offerings.

S OC I A L I M PAC T

Companies have traditionally separated themselves from the impact their user base creates.

In 2017, companies are starting to take ownership of the effect that content users create has on the world.

Recent examples include YikYak adding a reporting system to counter bullying, Nextdoor fighting racism by adjusting the way you post messages, and Reddit banning hate-filled subreddits

R E L I A B I L I T Y

Designers are starting to explore patterns to help inform users about truth, without bias, and without limiting free speech.

“Fake news” was the big news of late-2016.

Products designers are on the hook not to squelch or bias content, but to provide a mechanism of informing users of the reliability of the content being disseminated in their products.

I F Y O U R C O M P A N Y I S J U S T I N I T F O R T H E M O N E Y ,

M A Y B E Y O U S H O U L D L O O K F O R A B E T T E R C O M P A N Y .

I T ’ S N O T Y O U R F A U L T , B U T

I T I S Y O U R R E S P O N S I B I L I T Y

A L A N C O O P E R

ON THE HORIZON

1. I N C R E A S I N G N E E D F O R S P A T I A L D E S I G N P A T T E R N S

2. I N C R E A S E D D E S I G N & W O R K F L O W A U T O M A T I O N

• S K E T C H P L U G I N S , Z E P L I N S P E C S , I N V I S I O N C O L L A B O R A T I O N , S L A C K B O T S , A U T O M A T E D U S E R T E S T I N G

3. E X P A N D E D A N D M O R E S P E C I A L I Z E D E X P E R I E N C E D E S I G N R O L E S

T H A N K Y O U