expand networks confidential and proprietary wan optimization – on your terms innovative...
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Expand Networks Confidential and ProprietaryExpand Networks Confidential and Proprietary
WAN Optimization – On Your Terms Innovative Commercial & Service Enablement Models for Telcos, MSP’s & Cloud Providers
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Traditional Commercial Challenges
Prohibitive upfront capital investment– Infrastructure, licensing, management & support– Restriction on cash flow
‘Build it and they will come’ approach– Pressure on customer acquisition to achieve ROI– Increased time to revenue
Complex pricing structures– Confusing maintenance & licensing
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Breaking the Commercial Mould
On YOUR terms…. Choose YOUR infrastructure
– As much as you want, when you want it
Choose YOUR licensing, management and maintenance requirements
Pay only when YOUR customers come on board
Pay YOUR bills on a quarterly subscriptions basis
Choose YOUR required contract term (2 - 5years)
Increase YOUR profits immediately with recurring revenues
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Expand’s Game Changing Pricing Model
WAN optimization enablement with zero upfront costs
– Eliminates Capital investment
– Cost includes all required infrastructure
Simplified cost structure
– Monthly Subscription Model– No confusing maintenance or licensing
Service oriented– Pay as you sell enablement
• Data Center - Priced per No. of remote connections• Branch Office - Priced on remote bandwidth speed• Mobile Client - Priced per No. of concurrent connections
Substantial margin gains for 3, 4 and 5 year contacts
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Subscription Infrastructure
Monthly subscription costs – Quarterly billing
One price covers total required infrastructure– Data Center – VACC, EV, Licensing & Maintenance– Branch Office – VACC, Licensing & Maintenance– Mobile Client – VACC, MACC, Concurrent Licensing & Maintenance
Optional Appliance – Replaces VACC– Minimal one-off cost– Cost collected in first subscription invoice
Contract period– Minimum 2 Years + 3, 4 and 5 years available– Years 3 to 5 subscription costs reduce – Increased margins on 3 – 5 year contracts
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Capex Vs Opex
Virtual 45Mb DC, ExpandView, Licensing & Maintenance
40 Appliance remote sites - 20 x 512K, 10 x 2Mb & 10 x 4Mb
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Addressing your customers business needs
Expand Networks provides optimization for all TCP & UDP applications over the WAN
– The industry leader in enabling
“Branch Office IT Consolidation & Virtualization”
– Transparent integration into your managed infrastructure
– Flexible choice of Virtual & Appliance Accelerators
– Mitigate problems caused by low speed, congested, high latency or poor quality links
– Optimize any Service over any WAN link including the industry’s best performance over Satellite
– Enable complete L7 visibility and QoS to hosted Applications
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Service challenges
Today’s services need to be: More responsive to customer needs
Be more efficient
Delivered without service degradation
Success depends on: How quickly services can be enabled
Competitiveness & performance of the services
Rapid return on investment with a low TCO
Minimum up front Investment
Immediate profitable recurring revenue streams
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Differentiated value added services
It’s not just about offeringWAN Opt. as-a-service
Optimize many offerings: ‘as-a-service’
Enable your offering
Differentiate from your competition
Increase ARPU revenue
Gain customer acquisition
Example Telco Service Offerings
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Telcos - Differentiated value added services
Managed WAN services
– Wan Optimization as-a-service revenue streams
– Telco or Customer premise deployment
– Increase ARPU revenue
– Lock out competition
– Gain footprint at your prospective customers
• Wrap Wan Opt around another Telcos WAN service
Datacenter
Branches Mobile Clients
Head Office
Layer 7 QoS to enhance existing MPLS offerings
TELCOManaged WAN,
MPLS,Managed IP
Managed Voice and Data Services
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Cloud - Differentiated value added services
Optimized Cloud Services
– Differentiate yourself from the usual Cloud Story
– Enable Optimized Service Delivery
• Hosted VDI • SaaS • IaaS• Storage & file delivery
– Supports Public & Private Clouds
– Enable the existing WAN
– Deploy “In-cloud” as a Virtual Appliance
Branches
Mobile Clients
Head Office
Cloud Provider
Optimized Private / PublicCloud Services
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MSP - Differentiated value added services
Managed Hosting Services
– Enable Hosted Services• Server consolidation• Application delivery
– Optimize branch offices• File sharing • Print services
– MSP or Customer premise deployment
– Increase ARPU revenue– Differentiated SLAs– Improve use of network assets– Lock out competition– Gain footprint at your prospective
customers– Wrap Wan Opt around another
MSPs service
Branches Mobile Clients
Head Office
MSP
Managed HostingServices on & off premise
Datacenter
Datacenter
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Mobile - Differentiated value added services
Mobility 3G/4G services
– Increase service uptake– Reduce latency challenges– Differentiated SLAs– Ease strain on your 3G
Networks– Improve user performance– Improve traffic flows
• Prioritize critical applications• Stop certain traffic types
– Increased user satisfaction Virtual Bandwidth can minimalize strained 3G Networks
Datacenter
Cellular Provider
Mobile data services
Mobile Clients
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Summary
Competitive Advantage – – Value added services – Gain market share – Enable new service revenues (ARPU)– Enable customer retention & acquisition
Financial Advantage – – Eliminating upfront capital investment – Subscription based ‘pay as you sell’ model– Free up cash flow
Profitability – – Deliver enhanced and differentiated services – Command a premium price tag– Increase profitability – Incremental revenue streams.
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Providers working with Expand
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A Forrester WAVE Leader, Q4 2009
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Industry Validation.....Virtually Everywhere
Expand Networks is taking actions to address not only business challenges of the present, but also helping prepare corporations for the challenges of the future
“
”
Virtual Accelerator
Channel excellence
Most complete product offering
Analyst & Industry Leaders
Expand's multi-facetted technology helps enable all remote desktop protocols to be delivered over the WAN in a VMware View environment“
”Scott Davis, CTO, VMware
Expand Networks Confidential and ProprietaryExpand Networks Confidential and Proprietary
WAN Optimization – On Your Terms
Supporting slides & additional information
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Why Expand Networks?
Visibility, Control & Layer 7 QoS– Dynamic L7 prioritization of business critical applications– Monitor & control all HTTP, ICA & RDP applications– L7 Application monitoring
Virtual Bandwidth and Latency Reduction– Enable upto 1000% more traffic over existing infrastructure– Provide enhanced user experience
Optimization and Acceleration– Latency reduction– Do more with the existing infrastructure
Virtual branch server– WAFS/CIFS for server consolidation, local printing, DHCP & DNS– LAN-like Performance for file access
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Virtual Accelerator in the Cloud
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Industry’s Most Complete Offering
Complete end to end WAN optimization
‘Virtually Everywhere’
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Provider Quotes
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Aberdeen Group – “Most Complete Offering”
Company Acceleration Control Visibility Mobile Virtualization
Akamai
Blue Coat
Certeon
Cisco
Citrix
Exinda Networks
F5
Juniper Networks
ICT
Ipanema Technologies
Riverbed
Silver Peak
Streamcore
Stampede Technologies
Zeus Technology
Source: Aberdeen Group (May 2009)
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THANK YOU