Execu&ve  Summary

iFlexMe  is  a  smart  phone  App  that  engages  and  rewards  members  for  using    its   free   instant   messaging   and   free   phone   call   pla9orm.    Members  allow  access   to   their   demographic   (age,   gender,   educa=on,   etc.)   and  psychographic   (interests   and   commonali=es)   informa=on   by   signing   up  through  Facebook  (iFlexMe  is  the  only  App  of  its  kind  embedded  in  the  most  popular   social   network).   In   return,   members   get   points   that   can   be  redeemed   for   exclusive   offers   on   products   and   services   from   iFlexMe’s  partners.   The   offers   are   designed   to   encompass   the   members’  demographics,  psychographics  and  loca=on.  iFlexMe   is  different   to  companies  such  as  Skype,  Whatsapp,  Viber  or  Tango  because   it’s   more   than   just   a   u=lity   company.   iFlexMe   is   an   interac=ve  community  of  members  who  get  not  just  the  benefit  of  free  texts  and  calls  to  each  other;  they  are  rewarded  for  their  ac=ve  par=cipa=on  and  loyalty.  iFlexMe   is  different   to  companies  such  as  Groupon,   Living  Social  or  Quidco  because   the   offers  in   iFlexMe   Rewards  are   tailored   to  members’   interests  and   demographics   rather   than   broadcast   ‘deals  of   the   day’.     In   addi=on,  iFlexMe  members  redeem  points  they  earn  for  ac=vity  within  the  App  (such  as   invi=ng   friends   to   join,   using   the   service).     This  ensures  that   iFlexMe’s  partners’  brands  aren’t  de-­‐valued  by  simple  discoun=ng.

VoIP%Facebook%

Instant%Messaging%

Mobile%

Smart%Devices%

Loyalty%%Rewards%Coupons%

Mobile%AdverAsing%

Commerce'

Communica,ng'with'friends'

Reward'Program'

iFlexMe'Eco;System'

Founders

Bre4  Hurll  

20+Years  Telco/Internet  Experience,  built  the  5th  largest  3  reseller  in  the  UK.

John  Partridge

30  Yrs  Media  Experience.  General  Sales  Manager  at  Sky,  Commercial  Director  at  Nickelodeon  &  Managing  Director  of  Paramount  Comedy  Channel.

Emma  Reason  

20+  years  of  working  with  top  business  leaders  andentrepreneurs.

Ashish  Sharma

15  years  experience  in  sobware  development  and  internet  based  businesses.  Developed  leading  enterprise  sobware  for  the  5th  largest  3  reseller  in  the  UK

Websitewww.iflexme.com

StageBeta

Seeking$500k

Contactemma@iflexme.com

THE  IFLEXME  NUMBERS

1  BILLIONac=ve  Facebook  members  as  at  October  2012

130average  number  of  friends  a  Facebook  member  has

14average  number  of  Facebook  friends  invited  to  iFlexMe

1.4average  number  of  Facebook  friends  who  accept  the  iFlexMe  invita=on

9.9  MILLIONiFlexMe  members  end  of  year  1

                 $380Krevenue  end  of  year  1

END  OF  YEAR  2

$18  MILLIONrevenue

$5.7  MILLIONadver=sing  &  member  offers  revenue

$11.8  MILLIONiFlexMeOut  calls/SMS  revenue$0.20average  revenue  per  data  piece  sold$0.06average  spend  per  user  on  iFlexMeOut  calls/SMS  per  month$0.006average  spend  per  user  on  iFlexMe  member  reward  offers  per  month

         $4  MILLIONprofit  end  of  year  2

iFlexMe   solves   a   challenge   many   digital  marketeers   are   faced   with   as  people   adopt   their   smart  device   as  their  primary   tool  for  accessing   the  internet.   Screens  are  smaller  and  ad  space   is  difficult  to   incorporate   into  the  user  interface.  By  engaging  with  the   iFlexMe  community  through  the  reward  program  rather  than  tradi=onal  digital  banner  ads,  adver=sers  can  ensure   that   they   are   not   only   reaching   customers  on   their   ‘afen=on-­‐consuming’  mobile   device   but   that   they’re   also  reaching  customers  who  are  demographically,  psychographically  and  geographically  relevant.

iFlexMe'Market'Places'

•  70%$of$social$consumers$want$loyalty/reward$programs$based$on$their$engagement$$

VoIP'

Loyalty'/'Rewards'

•  1$billion$MAU$•  501$million$DAU$•  604$million$mobile$users$

•  $2.5$billion$2012$•  $40$billion$/$year$by$

2015$

•  $20$billion$by$2015$

•  83%$of$social$consumers$want$deals$and$promoGons$$(adverGsers$believe$it$is$only$53%)$

•  Avg.$$267$per$month$spent$by$women$on$smart$phones$on$internaGonal$calls$(US)$

•  Mobile$spend$in$2012$$$$$$$$$$$1.1$trillion$

•  Revenue$lost$to$IM$in$2012$–$$23$billion$

•  IM$users$in$2012$–$8%$

•  IM$users$in$2016$$$–$31%$$

•  3$billion$by$2017$•  1.2$million$Android$and$iOS$acGvaGons$per$day$

•  64%$of$Gme$on$phone$spent$on$Apps.$

Mobile''Adver;sing'

Instant''Messaging'

Smart'Devices'

Coupons'

Facebook'

iFlexMe'Engaged'

Community'

Mobile'

Simple,  picture-­‐

driven  user  

interface.  Using  

pictures  from  

Facebook  or  

members  gallery