executive project
TRANSCRIPT
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iTV
“Experience TV”
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The n
eed t
o
contr
ol?
Have you ever felt like
you wanted to change
a TV show? Wanted to learn more?
Wanted to customize
and choose what you
wanted to happen? Wanted control?
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Our
Mis
sion
To provide the most innovative and immersive TV viewing
experience to our subscribers.
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What
is iT
V?
iTV is a subscription network that gives viewers control over
the content. Using current technology viewers will be able to “interact” with TV programs.
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The V
iew
er
Contr
ols
Choose plot paths Change camera angles
Change the music Customize Characters
Choose the setting Learn about the
characters Interact with the producers
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Choose
Plo
t Pa
ths
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Cam
era
Angle
s
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Cust
om
ize
Chara
cters
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Change S
ett
ing
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Learn
about
the
Chara
cters
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Inte
ract
wit
h t
he
Produce
rs
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Our
Audie
nce
iTV’s main audience
will be the younger 18-40 demographic.
Our audience wants a
brand new TV viewing
experience. Willing to invest time
and money to fully immerse themselves
in our content.
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Adve
rtis
ing
As a subscription channel
iTV does not accept any
form of advertising Our website will only
show brief advertising
from our sponsors and
our shows Advertising promoting
our shows will be in the
form of merchandise and
advertising on other networks
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The W
ebsi
te
iTV’s website will be
the hub of the network. Our website will
attract and show potential viewers what
we have to offer The website will
feature bonus content
that cannot be seen on TV
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Clo
sing
Sta
tem
ent
iTV seeks to change the TV industry by giving the viewer unprecedented control
over the content that
he/she watches Using current technology and modern interfaces viewers are able to easily make the content their own