2015 Executive Education Courses Catalog

2015 NUGSB EXECUTIVE EDUCATION CALENDAR

JANUARY FEBRUARY MARCH

EMBA-2016 Orientation March 12-19

APRIL MAY JUNE Small & Medium Sized Enterprise Entrepreneurship April 13-15, April 16-18, April 20-22, April 23-25, April 27-29 Strategic Change & Innovation April 28-29

Small & Medium Sized Enterprise Entrepreneurship May 28 – Jun 13, 2015

Small & Medium Sized Enterprise Entrepreneurship June 1-3, June 4-6, June 8-10, June 11-13, Finance for Non-Finance Professionals June 24-25

JULY AUGUST SEPTEMBER

Small & Medium Sized Enterprise Entrepreneurship August 17-19, August 20-22, August 24-26, August 27-29 Project Management August 26-27-28

Strategic Marketing September 23-24-25

OCTOBER NOVEMBER DECEMBER Strategy Transformation & Value Creation October 2-3

Advanced Communications October 22-23-24

Digital Marketing November 18-19-20

Leadership Management December 3-4-5

GRADUATE SCHOOL OF BUSINESS

GLOBAL OPEN-ENROLLMENT PROGRAMS

General Management

General Management for High Potentials

Leadership

Leadership Management

Strategic Transformation and Value Creation

Functional

Strategic Change and Innovations

Finance for Non-Finance Professionals

Advanced Communications

Strategic Marketing

Project Management

Digital Marketing Strategy

TAILORED PROGRAMS

Tailored Programs

Company Custom Programs

Consortium Custom Programs

EXECUTIVE MBA DEGREE PROGRAMS

General Executive MBA

EXECUTIVE LEARNING & CONFERENCE CENTER

FACULTY & WORLD-CLASS STRATEGIC COLLABORATION

The General Management Program is a comprehensive cross-functional management leadership training that will significantly enhance business management and leadership capabilities of managers. It provides functional understanding as well as strategic insights and an integrative approach that will help in judging specific contexts. Program participants need to accumulate 5 course credits from the list below.

Program Curriculum (* = offered in 2015)

Core Curriculum

Accounting

Understanding financial statements; Accounting as a management tool

Business Economics Understanding the economics of individual and company decision making

Finance for Non-Finance Professionals (*)

Analyzing Historical Financial Performance; Forecasting Financial Performance;

Financial Decisions & Investment Analysis.

Human Resource Management

Organizational Decision Making & Negotiations; Managing Group Behavior

Strategic Marketing Management (*)

Introduction to Strategic Marketing: Segmentation, Targeting, and Positioning;

Building and Managing Strong Brands

Operations Management & Supply Chain Management Optimizing business processes and project management.

Strategic Renewal and Change (*)

Fundamentals of Business Strategies; Strategy Development and Assessment; Long-

term Strategic Planning and Execution

Leadership & Change Management (*)

Leadership Styles; Taking Charge; Solving Performance Problems; Managing Change

Electives (2 from the following list)

Global Marketing; Digital Marketing (*); Business Law &Taxation; Mergers & Acquisitions;

Negotiations & Communications; Entrepreneurship & Innovations; International Business;

Project Management (*).

Benefits Gain insights that challenge your assumptions Actionable knowledge: develop deep insight into information you often already possess Provide you with the tools to improve how you manage your organization

Venue and Time: Dates: Select any qualitfying course from the open enrollment course calendar course Venue: NUGSB Executive Learning and Conference Center - Astana

The Leadership Management Program (LMP) is a highly interactive program to understand and improve leadership styles. The program is based on solid research findings from areas as diverse as psychology, sociology, economics, and political science, but translated into immediately applicable approaches that will make you a better leader. Through a number of exercises we will identify challenges and opportunities in your own personal leadership style. Throughout the program, you’ll be working with a personal leadership coach to develop an individualized plan that can be implemented immediately.

Program Curriculum The Leadership Management Program incorporates an online leadership assessment questionnaire to enable each participant to individualize and personalized improvement plan. The faculty will introduce findings from a wide variety of fields, and will provide commentary on surveys and group exercises. Topics discussed will elaborate on:

Characteristics of effective leaders

Effective communication styles

Leading versus Leadership

Dealing with conflicts

For Whom Participants in our Leadership Management Program typically have a background or experience in engineering, science, business, or a related field, and want to significantly enhance their skills in leading teams, departments, or the entire organization.

Benefits By the end of the course, participants should expect to have gained:

A better understanding of their own leadership strengths and areas for improvement

A personalized plan to improve their own leadership performance

A more effective leadership communications style

Venue and Time Dates: December 3-4-5, 2015 Venue: NUGSB Executive Learning and Conference Center - Astana

In a turbulent environment, strategies and business models tend to get obsolete rapidly. However

developing new strategies that create competitive advantage is a challenge even for the best of

the companies. Using a hands-on approach, we bring strategy, business models and innovation

together to understand how competitive advantages can be created and realized. Following this

intensive two-day program, you return to your work place equipped with a range of tools to drive

innovative strategic thinking.

Program Curriculum The program consists of three parts. In the first part, we discuss how you can increase your understanding of the competitive landscape in which your company operates. How attractive is the specific landscape? What are the key trends and forces that determine an industry’s attractiveness? In the second part, we will provide tools to evaluate the company’s strategy and its business model (as is). How good is your strategy? Is your business model the best choice, given the external industry landscape? What is a good business model? Finally, we’ll provide insights on how to develop innovative strategies and business models that will create new competitive advantages. What needs to change in your strategy and business model? How do we make this change happen? What are the key resources and capabilities that we need to win in the market place?

For Whom Any manager, director or executive involved in or interested in steering the future direction of the organization. Specifically, these may be general managers, members of the strategy teams, senior functional managers, and entrepreneurs.

Benefits In every part of the program, you will come across the latest strategy tools and frameworks that help you in your strategic thinking and decision making at your own company. We will also use your own experience to illustrate how these concepts may be applied. You will be able to sharpen your analytical skills, be able to understand the key capabilities you need to drive new strategies, and provide some insights into an ongoing strategy issue in your organization.

Venue and Time Dates: October 2-3, 2015 Venue: NUGSB Executive Learning and Conference Center - Astana

“The Only Thing that is Constant is Change”. This quote is attributed to Heraclitus, the famous Greek philosopher. This was 2500 years ago. But today the world seems to change at an exponential rate. Technology advances relentlessly, altering the rules of business. Markets are not stable, customers are increasingly demanding, their loyalties shift, and competitors aggressively target your customers. Innovation causes existing products, services, business models, and entire businesses to become obsolete. Since innovation is a key driver of change, ask yourself: are you confronting or ignoring the realities of change in your environment? Are you innovating or stagnating? Will you survive? What is your strategy?

Program Curriculum The “Strategic Change & Innovation” program provides an integrative approach to strategy, change and innovation. It draws on research from a number of disciplinary areas such organizational behavior, strategy, human resource management, technology and innovation management. The program provides insights into best practices and proven tools and offers a framework to successfully implement change management. Topics include:

Frequent reactions to change

Strategic change success and failure factors

Tools to manage change

Managing the innovation process.

For Whom The “Strategic Change & Innovation” program is designed to help business professionals understand the challenge of managing change in their organizations. It is meant for anyone with current or anticipated leadership responsibilities, including senior executives and managers; managers expecting to take on change management roles; and those who are expected to lead and influence others without formal authority.

Benefits Upon completion of this course, participants should be able to understand:

why a large percentage of change efforts fail

how to conduct a situational analysis to identify the need for and type of change required within their organizations

the key elements of a change process model which, if properly applied, can enhance organizational agility, performance, and effectiveness

characteristics of change leaders and how you can develop skills as an agent of change

the different types of innovation, how to search and select the most appropriate, and how to successfully exploit them

Venue & Time Dates: April 28-29, 2015 Venue: NUGSB Executive Learning and Conference Center – Astana

Any business professional needs a good understanding of the principles involved in evaluating and selecting projects. How do we decide which projects should be accepted and which should be rejected? The program will provide participants with basic tools and methods of project evaluation from the financial perspective, such as NPV, cash flow projections, and capital budgeting. In the process we will also introduce concepts and terminology of financial accounting. As a result, program participants will better understand the arguments of finance colleagues, advisers, or bank professionals, and will be able to engage in more meaningful discussions.

Program Curriculum We will start with finance and accounting terminology and discuss the basics of balance sheet, income statement, and cash flow statement. From there we move to basic concept of discounting cash flows and calculating NPV (Net Present Value), project’s cash flow projections, and calculating the project NPV. In the process we will use an illustration of a simple one-man copy shop. Towards the end we will demonstrate a project evaluation of a real-life project (for example, of a big residential housing complex).

For Whom Professionals in management positions other than finance (general managers,

engineers, marketers etc.)

Career changers who have recently moved to financial positions but lack a strong finance/accounting background.

Executives with a need to refresh their finance/accounting prior knowledge.

Benefits Upon completion of this course, participants should be able to:

Carry out basic project evaluation based on financial criteria.

Understand finance professionals and engage in meaningful discussions.

Critically review project evaluations prepared by others.

Understand the basics of “bottom line”: profitability, value creation, and economic viability.

Venue and Time Dates: June 24-25, 2015 Venue: NUGSB Executive Learning and Conference Center - Astana

To influence, persuade, and inspire others, you need to be an expert in communicating with diverse constituencies both inside and outside of your organization. Learn how to deliver a compelling message during planned and unplanned situations from our experts. This program will enhance your presentation skills and your ability to communicate under pressure, and provide you with hands-on training about how to build a powerful online presence through social media.

Program Curriculum The theme of Day One is “Presenting with Power.” Participants will Analyze TED talks and other short videos to determine what makes an effective and less effective talk. They’ll present a 5-10 minute talk of their own and receive feedback, and will learn how to listen to and handle audience questions. Day Two covers “Leading and Communicating Through a Crisis” and “Embracing the Power of Social Media.” Participants will role-play how to communicate during uncertainty, analyze their own online influence, discuss LinkedIn best practices and update their profile, and learn how to position themselves as thought leaders through social media. Finally, Day Three focuses on “Answering the Tough Questions.” We’ll examine and discuss media interviews done right and wrong, and participants will practice interview situations – whether with the media, restive employees or shareholders, etc. We’ll practice crowdsourcing questions and will learn from a live performance critique.

For Whom Advanced Communications is intended for senior leaders and executives who want to dramatically enhance their communications effectiveness and command attention from their audiences. This program is ideal for professionals who interface with the general public and key stakeholders.

Benefits This program will provide you with the tools to:

Command attention with clarity and confidence.

Answer tough questions from reporters, stakeholders, and clients.

Communicate successfully during a crisis.

Use social media to enhance your public persona.

Venue and Time Dates: October 22-23-24 Venue: NUGSB Executive Learning and Conference Center - Astana

Determining the optimal “go-to-market” strategy in real market situations requires making a large amount of complex and interrelated decisions on sales force management, pricing, product design and advertising, all within the dynamics of the market place and uncertainty about consumer behavior. Experimentation is risky and slow in determining its impact at best. Based on a computerized simulation environment, the Strategic Marketing Program enables participants to compress the process in a risk-free environment in the length of a few days. It allows experimenting with “what if” questions, and determine how all “go-to-market” decisions are interrelated.

Program Curriculum The strategic marketing program provides tools to marketing professionals to obtain an integrated view of all marketing decision (product design, pricing, sales, advertising). Marketing research approaches (perceptual mapping and conjoint analysis) combined with business cases make this a very hands-on program. A computer-based business simulation environment is used over the length of the entire program where participants will actively make decisions and compete with other companies for market share and profit.

The program provides insights into best practices and proven tools. It offers a framework to successfully outline and implement marketing strategies. Topics include:

Interaction between all the marketing variables

Marketing research tools that help support marketing strategy analysis & decisions

Business cases that illustrate the interaction of marketing decision variables

A computer-based business simulation that allows participants to actively experience the dynamics of competition.

For Whom The strategic marketing program is designed for marketing professionals and business executives involved in making strategic decisions about the product offering of their company. Previous experience or exposure to marketing is recommended.

Benefits A deeper understanding of the tools, techniques, and frameworks that the world’s top

marketing professionals use to design and implement marketing strategies.

Learn to interpret and use marketing research techniques

Learn how the top marketing companies in the world do strategy design & implementation

Experiment and learn in a computerized business simulation environment what works and doesn’t work.

Venue and Time Dates: September 23-24-25, 2015 Venue: NUGSB Executive Learning and Conference Center - Astana

Project Management is in high demand in Central Asia. With many large projects under development, a professional and specialized approach to the complexity of synchronizing thousands of actions, suppliers, and sequence of activities, is crucial to keep a project on track. The Project Management Program provides participants with all the tools necessary to optimize their project management skills and qualify for certification.

Program Curriculum This intensive project management course provides a comprehensive discussion of all the topics in the Project Management Body of Knowledge (PMBOK® Guide), designed for those who currently work as full-time project managers, have prior experience of project management methodology, or want to acquaint themselves with professional project management approaches.

For Whom This program is designed for current project managers and professionals in charge with leading and managing large projects. For those seeking formal certification, this project management course partially satisfies the training requirements for candidates for the PMI and IPMI qualification certification. Reference codes will be provided to participants at the completion of this course.

Benefits This project management course covers the activities in each of the 5 processes of Project Management (PM), namely Initializing, Planning, Executing, Controlling and Closing. You will learn how to:

Clearly define the initial scope, and manage consecutive scope change

Develop a feasible schedule which meets the project owners requirements

Prepare a plan, understand its purpose and why it contains more than just a schedule.

Identify quality objectives and implement appropriate controls to ensure they are achieved.

Develop status reports

Identify and continually manage risks which could de-rail your project.

Manage stakeholders to ensure they remain committed to and involved with the project.

Control external groups on which the project is dependent.

Ensure they obtain the appropriate resources for the project which will raise confidence in achieving the goals.

Build effective teams which are committed to the project goals.

Evaluate performance of the team.

Estimate and control project budgets.

Venue and Time Dates: August 26-27-28, 2015 Venue: NUGSB Executive Learning and Conference Center - Astana

The impact of technology on business and marketing has a long history. But it is interactive networked technology (of which the internet is the backbone) that is pushing those boundaries in unimaginable ways: faster, cheaper, and more far-reaching than before. Early interactive technology applications were computer based, which explains why the bulk of digital marketing attention still goes to interacting with customers on computer screens. At the same time, more platforms get connected to the internet and will become viable ways to interact with customers: connected products (smart TVs, cars, light bulbs), game consoles, and of course mobile devices (smart phones and tablets). The course will pay plenty attention to interactive marketing beyond computer screens.

Program Curriculum The “Digital Marketing” program provides a comprehensive overview of the “State of Digital Marketing”, including the importance of digital platforms in each part of the marketing mix, mobile platforms, and social networking. A Digital Marketing Strategy Framework will be outlined to guide marketers in the development and integration of the digital marketing mix. Current best practices and examples will illustrate concepts throughout the course. Topics include:

digital product management (connected products, digital service)

digital channel management and online commerce

digital (online + mobile) advertising (both inbound & outbound).

For Whom The “Digital Marketing” program is designed to help marketing professionals and business strategists understand the challenges and opportunities of digital consumer interactions. The program is especially useful for professionals charged with leading digital efforts in their organizations.

Benefits Upon completion of this course, participants should be able to:

Design a comprehensive digital marketing strategy

Evaluate the use of their current technology assets for marketing purposes

Increase visits and return visits to their digital properties (website, apps, social media)

Formulate a list of opportunities to enhance their digital product-, channel-, and communications strategy

Venue and Time Dates: November 18-19-20, 2015 Venue: NUGSB Executive Learning and Conference Center - Astana

TAILORED PROGRAM

We work with companies and organizations to determine the proper level of customization required. Most of our company-specific programs are tailored (minimal level of customization, based on standard content, but adjusted with examples to reflect the company and industry realities). In rare occasions, companies need a curriculum that is so specific to their particular needs that an entire new program needs to be developed. The section below provides an insight in the process of full customization. A full customization program can take anywhere from 6 months to 18 months to put together. In contrast, tailored programs can be delivered from 3 months to 6 months after the initiation of the project.

CUSTOM PROGRAMS

Company Custom Programs

Our company-specific programs are tailored to the specific needs of individual companies. They are designed jointly with the client organization in a consultative way. To address the needs of our clients we draw upon the expertise of our own faculty, but also our vast network of global experts, including those of Duke University. Custom programs can be offered on campus, location, off location, or at multiple locations. Custom programs typically address major strategic issues, e.g. implementing a new strategy, entering new (international) markets, starting new ventures, enhancing specific employee management skills, and building organizational competency in marketing, operations, leadership and governance. Custom programs have two main goals: personal development and organizational transformation. Each custom programs aims to develop leaders who make a difference within their organization. The program also acts as a catalyst for organizational change and helps move the organization forward. We design our company custom program meticulously in collaboration with our clients, typically with the following sequence of phases:

• Step 1: Needs assessment and company/school fit • Step 2: Preliminary program design • Step 3: Design evaluation meeting & Refinement • Step 4: Pilot program delivery and refinement • Step 5: Program rollout

Assesment Design Refinement Pilot Rollout

Step 1 - Needs Assessment: To develop a program that addresses the company's most vital concerns, the faculty and staff conduct a needs' assessment that uncovers the organization's underlying issues and challenges. An integral part of the educational process, the assessment encourages buy-in from senior leaders as the process unfolds. Step 2 – Preliminary Program Design: the NUGSB team works with key individuals from the firm to design a program that meets the precise needs. Based on the objectives that have been outlined, faculty members develop the curriculum and learning materials. Every aspect of a custom program—from classroom activities and web-based exercises to project teams, and social events—is tailored to increase learning and maximize the educational process. Step 3 – Design Evaluation Meeting & Refinement: The initial proposal is discussed, evaluated, and refined together with the key stakeholder from the company. Step 4 – Pilot Program Delivery: Company specific programs are typical for larger organizations that require multiple cohorts of employees to go through the program. We strongly encourage companies to start with one pilot delivery and plan for enough refinement time before the next cohorts go through the program. Step 5 – Program Rollout: The program is rolled out to all cohorts of the company.

A range of activities can be conducted to generate feedback (e.g. surveying participants and company sponsors, reviewing the program's objectives, content, and methodologies). This post-delivery analysis helps fine-tune program components and improves the learning experience for successive company groups.

Consortium Custom Programs

Companies and organizations may face external challenges common to other companies and

may choose to pool resources to improve their understanding of these challenges.

Industry specific consortium programs. For instance, oil & gas, mining, online commerce.

Function specific consortium programs: For instance, exporting and mastering foreign markets programs, digital marketing programs.

Government sponsored consortium programs: For instance, improving financial literacy, entrepreneurship programs, transformation programs.

A consortium can be created by an existing organization (e.g. government entity or industry

association) from its own network of members, or can be created on an ad hoc basis to pool

resources on a temporary basis. In the latter case, NUGSB can assist in creating the

consortium from its vast network of companies. We can also help the consortium to determine

which financing modus to use (fully funded by the consortium versus hybrid funding).

Once the consortium is created, the custom program is developed along with the consortium

leadership and/or consortium members.

To learn more about our custom programs:

E-mail Patrick Duparcq (English): Patrick.Duparcq@nu.edu.kz or call: +7 (717) 269-4568 E-mail Assel Uvaliyeva (Russian/Kazakh): auvaliyeva@nu.edu.kz or call: +7 (717) 270-6177

EXECUTIVE MBA DEGREE PROGRAMS

Executive MBA

The NUGSB Executive MBA program is a 19 month degree program delivered by the Nazarbayev University Graduate School of Business in strategic collaboration with the Duke University Fuqua School of Business. The EMBA program provides working professionals with the quantitative and qualitative skills needed to lead an organization in competitive marketplace. Our world-class faculty will guide executive students through a variety of unique learning methods including team based, case-based, traditional classroom, and experiential learning. In one of the modules, the executive MBA class will travel to the United States to learn about the economic, political, cultural, and social issues that affect business there. Observing the cultural and institutional differences which influence business dynamics in a different environment will help students to navigate the different perspectives needed to manage the very real uncertainties that lay ahead in this global world.

2015-2016 EMBA Calendar

All classes are scheduled on weekends and provide simultaneous translation in the classroom.

EXECUTIVE LEARNING & CONFERENCE CENTER

The Executive Learning & Conference Center at Nazarbayev University’s Graduate School of

Business is a state-of-start world-class facility that provides an optimal environment for learning.

Among its facilities are a large auditorium, classrooms, conference rooms, dining lounges,

computer labs and simultaneous translation booths. Every room has video- and teleconference

facilities.

All programs and courses at NU GSB are hosted at the Executive Learning & Conference

Center. The Center is a self-sustained facility where program participants can optimally focus on

classroom and experiential learning without any distractions.

FACULTY & WORLD-CLASS STRATEGIC COLLABORATION

“There is an aspiration to build a world-class

business university to serve central Asia. There’s an extraordinary commitment.”

Professor Bill Boulding, Dean Duke University: The Fuqua School of Business

The Nazarbayev University Graduate School of Business faculty is competitively recruited on the global market through a rigorous recruiting process. Every faculty candidate is evaluated and interviewed jointly by Nazarbayev University’s Graduate School of Business, as well as Duke University’s Fuqua School of Business. This makes our faculty by far the most selective in Central Asia. Our current faculty is globally diverse (North America, Europe, Asia) and has previously served on the faculty at IESE, NYU, Northwestern University, HKUST, and other top business schools. Our research expertise covers a wide spectrum of topics in business and economics, including marketing, finance, accounting, strategy, human resource management, innovation management and entrepreneurship.

Through our strategic collaboration agreement with Duke’s Fuqua School of Business, the Nazarbayev University Graduate School of Business has unique access to some of the world’s top visionaries in business. We complement our own faculty with guest faculty from Duke University where specific expertise is required. In their most recent rankings, Bloomberg Business Week ranked Duke’s Fuqua School of Business the #1 top spot in the US for its full- time MBA and The Financial Times ranked Duke the world’s #1 provider of custom executive education for the twelfth consecutive year.