exchange,mutuality, and coordination
TRANSCRIPT
Exchange, Mutuality, and Coordination
by Mariyanti
The Critical Factors Required to Make an Exchange Strategy Succeed
• Carefully identify the “customer.”
• Understand custumer needs.• Create products and services that answer the cutomer’s question, “what’s in it for me?”
• Indentify early adopters who can help get “product”
and “pricing” right.
• Set a “price” that requires spesific and personal performance commitment from the costomer.
• Invest in the “advertising,” “promotion,” and “sales” effort.
• Hold the “business” accountable for specific performance and change goals.
Wich one do you choose??
The Wisdom of Teams(six basic aspecs of the dicipline
for real team performance)
mutuality
• Small number• Complementary skills
• Common purpose• Common performance goals• Common working approach
• Mutual accountability
Major Criteria that you need to closely coordinate and control a
change initiative
• Asset/technology investment• Interdependent activities spanning the organization
• Time pressure• Brand/goodwill • vulnerability
Conclusion
• Readiness and reluctance among the people who matter
• Use the team performance wherever possible• Force yourself to consider the benefits of
change from the people you hope to enlist.
• Start small and continually enlist more and more people to join you taking responsibility for performance and change
• Prudently deploy and grow your resources
• Shape a strategy for your initiative that avoid such mistakes
• Discipline and deciding on the appropriate level of coordination and control.
• Never give up and always believe you can get the succeed of change
Thank You