HASIBA

Persuasive strategies examples

Pathos

This advertisement is about using leopard and animal skins as rugs or clothes.

The bold heading is based on the leopards thoughts and what it would be saying to us and the people who use it as an object.

The picture of this leopard is a close-up showing its facial expressions and its emotions therefore making the audience pity it and feel bad for doing such things.

The charity wants the audience to give money and support this issue therefore they are encouraging us and by using facts and statistics the audience sees their perspective.

Ethos

The slogan “spare me the guilt trip” indicates the chips are guilt-free and wont have an effect on your looks and weight.

The star persona, Katy Perry is an example to show the chips really work because she is beautiful and glamorous.

The ‘all natural’ comment shows what the chips are made of and that you wont feel guilty or bad about eating them because they are natural

Logos

This is a product that is being sold and is made of ‘all natural’ recourses to keep your skin fresh and healthy.

The use of statistics and facts shows us that the product is worth buying.

Taylor Swift is the star persona in this advertisement indicating that this foundation will give the audience and customers flawless skin.

The message is clear and the product is being presented next to natural ingredients.