example: marketing to cigar smokers smoking looks cool! thompson cigar catalog cigar nexus survey

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Page 1: Example: Marketing to Cigar Smokers Smoking looks cool! Thompson Cigar Catalog Cigar Nexus Survey
Page 2: Example: Marketing to Cigar Smokers Smoking looks cool! Thompson Cigar Catalog Cigar Nexus Survey

Example: Marketing to Cigar

Smokers

Smoking looks cool!

Thompson Cigar Catalog

Cigar Nexus Survey

Page 3: Example: Marketing to Cigar Smokers Smoking looks cool! Thompson Cigar Catalog Cigar Nexus Survey
Page 4: Example: Marketing to Cigar Smokers Smoking looks cool! Thompson Cigar Catalog Cigar Nexus Survey
Page 5: Example: Marketing to Cigar Smokers Smoking looks cool! Thompson Cigar Catalog Cigar Nexus Survey
Page 6: Example: Marketing to Cigar Smokers Smoking looks cool! Thompson Cigar Catalog Cigar Nexus Survey

• Tobacco & advertising

Page 7: Example: Marketing to Cigar Smokers Smoking looks cool! Thompson Cigar Catalog Cigar Nexus Survey
Page 8: Example: Marketing to Cigar Smokers Smoking looks cool! Thompson Cigar Catalog Cigar Nexus Survey
Page 9: Example: Marketing to Cigar Smokers Smoking looks cool! Thompson Cigar Catalog Cigar Nexus Survey

What are some attitude & behavioral dimensions you would consider for profiling users of healthcare?

Page 10: Example: Marketing to Cigar Smokers Smoking looks cool! Thompson Cigar Catalog Cigar Nexus Survey

PATH Segmentation and Profiling System is a method of segmenting adult populations based upon their health care values and priorities

Case example of health care profiling

http://www.pathinstitute.com/Applications/Solutions_PATH_Segmentation_&_Profiling.asp

Page 11: Example: Marketing to Cigar Smokers Smoking looks cool! Thompson Cigar Catalog Cigar Nexus Survey

http://www.pathinstitute.com/Default.asp

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Page 13: Example: Marketing to Cigar Smokers Smoking looks cool! Thompson Cigar Catalog Cigar Nexus Survey
Page 14: Example: Marketing to Cigar Smokers Smoking looks cool! Thompson Cigar Catalog Cigar Nexus Survey
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How similar are groups who access information?

Page 17: Example: Marketing to Cigar Smokers Smoking looks cool! Thompson Cigar Catalog Cigar Nexus Survey

Use of Web Health Information