Group Project

DPB 2012 - ENTREPRENEURSHIP

Member’s group:j

Muhamad Solehin Hilmi Bin Ahmad 08DPM14F1081

Liyana Fatinah Binti Kamaruszaman 08DPM14F1021

Nur Aqila Binti Nordin 08DPM14F1010

Syaza Izreen Binti Sazali 08DPM14F1099

Normaisarah Binti Adnan 08DPM14F1005

Business Plan

Course Outline

Executive Summary

Introduction

Organization

Marketing Plan

Operational Plan

Financial Plan

Supporting Document

Conclusion

Executive Summary• Steamboat Leleh Restaurant will be moderately priced 40 seat

restaurant offering buffet style food and self-service.

• Spring Roll, Fish Ball, Fish Finger, Tauhu Leper, Yong Tau Foo

sauce, Tom Yam soup and any other things are all on the

menu.

• The restaurant will have a Finance Manager, an Operations

Manager, a Marketing Manager and Administer Manager this

organization emphasizes functional specialties to perform task.

• Our restaurant will operate six days a week

• Name of Business:

Steamboat Leleh

• Business Activities:

Buffet and self-service

• Form of Business:

Partnership

• Business Address:

Food Court Seksyen 2, Jalan Plumbum 7/98,

40000 Shah Alam, Selangor.

Introduction

• Telephone Number:

03-07891032• Business E-mail:

steamboatleleh@gmail.com

The purpose of preparing a business plan

To ensure the implementation of the business running

with full dedication regular. Steamboat Leleh business

planning will focused on management, marketing,

and financial services with full dedication. It also to

obtaining a working capital loan form a bank for an

amount of RM48, 933.90.

Organization

Vision• Being Mindful of our Customers and our Staff

• Gratitude

• Our Service

Missionto provide a unique and relaxing dining

experience

Objectives

• To be the buffet style and self-service restaurant in Shah

Alam, Selangor

• To provide Halal and quality steamboat at reasonable

prices with exemplary service

• To provide health food in each lunch and dinner serving

ORGANIZATIONAL STRUCTURE FUNCTION

General Manager

Mrs Muhamad Solehin

Administration

Manager

Miss Liyana Fatinah

Marketing

Manager

Miss Nur Aqila

Financial

Manager

Miss Normaisarah

Operation

Manager

Miss Syaza Izree

SCHEDULE OF TASK AND RESPOSIBILITIES

POSITION TASK AND RESPONSIBILITIES

General Manager 1. Complete management responsibilities in ensuring the

company objective and mission can be achieved

according to plan.

2. Supports motivation of employees in organization products or programs and operations.

3. Looks to the future for change opportunities.

4. Oversees the overall operations of organization.

5. Analyse monthly report of every department.

Administration

Manager1. Update and maintain database with accurate client

information.

2. Controlling the financial expenses for administration

department.

3. Identify and inform the duties every department.

4. Management of staff’s salary payment, bonuses and

incentive, EPF and SOCSO

POSITION TASK AND RESPONSIBILITIES

Marketing

Manager

1. To set a strategic marketing plan for the company and identify new

marketing opportunities.

2. Promoting the products and services of the business to the

customers.

3. Analyze SWOT (Strength, Weakness, Opportunity and Threat) of the

company and strengths and weaknesses of our competitors.

4. Prepared the department report and submit to the top manager.

Operation

Manager

1. Manage the quality of products and ensure problems are handled

efficiently.

2. To set a rules and procedures for staff to follow in order for

department run smoothly.

3. Manage and determine the operation cost adequate with the

company budget.

Financial

Manager

1. Manage and control the overall budget, expenses and profits of

the company.

2. Prepare monthly and annual cash flow and income statement.

3. Researching and reporting on factors influencing the business

performance

4. Managing a company's financial accounting, monitoring and

reporting systems.

Remuneration Plan

PositionNumber of

EmployeesMonthly Salary EPF (11%) SOCSO (2.5%) Total

General Manager 1 RM1,800.00 RM198.00 RM 45.00 RM1,557.00

Administration Manager 1 RM1,300.00 RM143.00 RM 32.50 RM1,124.50

Manager Marketing 1 RM1,300.00 RM143.00 RM 32.50 RM1,124.50

Manager Operating 1 RM1,300.00 RM143.00 RM 32.50 RM1,124.50

Manager Financial 1 RM1,300.00 RM143.00 RM 32.50 RM1,124.50

TOTAL 5 RM7,000.00 RM770.00 RM 175.00 RM6,055.00

Administrative BudgetPERKARA

BULAN

1 2

Promosi & Pengiklanan RM 150.00 RM 200.00

Sewa Kedai RM 600.00 RM 600.00

Utiliti RM 250.00 RM 280.00

Gaji Pekerja RM 7,000.00 RM 7,000.00

EPF & SOCSO RM 945.00 RM 945.00

Perjalanan/Pengangkutan RM 150.00 RM 150.00

Alatulis/Perubatan RM 200.00 RM 200.00

Penyelenggaraan/Keselamatan Premis RM 100.00 RM 100.00

Insuran Perniagaan RM 120.00 RM 120.00

Yuran Audit/Setiausaha RM 1,950.00 RM 1,950.00

Yuran Perakaunan RM 200.00 RM 200.00

Yuran Percukaian RM 1,200.00 RM 1,200.00

Luar Jangka RM 300.00 RM 300.00

JUMLAH RM 13,165.00 RM 13,245.00

Marketing Plan

Services Steamboat Buffet per person

RM28.00

Target Marketresidents of the housing areas in Sekyen 2, Shah

Alam and workers in the government and private

sectors in Shah Alam area. Such as families, students,

and workers within area.

Market Size• developers around Shah Alam, Selangor

• the owners of houses and buildings within

area

CompetitorsCompetitors Strengths Weaknesses

Thai Restaurant

• Has been well known by the

customer

• Has operates the business for more

than 4 years

• Have more experience

Lack of staff

Lack of equipment’s

Kak Ani Restaurant

• Friendly service

• Newly establish with new furniture

Small premises

Unattractive environment

Narrow building

Minang Restaurant

• Well-known by most of the

customer

• Location business in the middle of

resident

Homemade cupcakes

Lack of staff

Steamboat Leleh

• Affordable price

• Good promotion

• Product quality

• Offering buffet style food and self-

service

New in the market

Marketing Strategies

Location

Word of Mouth

Multimedia

Website

Event Marketing

Pricing

Marketing Programs

Operational

Plan

Operational Objectives

To ensure the operations of the business runs

smoothly

To optimize customer satisfaction and fulfil their

expectations towards our ability to provide high

quality products and timely services

To achieve the quality of our products and services

meets the established standards

To ensure our business is profitable and successful

Business Hours

DAYS TIME

Saturday 10.00 a.m. – 10.00 p.m.

Sundays 10.00 a.m. – 10.00 p.m.

Mondays 10.00 a.m. – 10.00 p.m.

Tuesday 10.00 a.m. – 10.00 p.m.

Wednesday 10.00 a.m. – 10.00 p.m.

Thursday 10.00 a.m. – 10.00 p.m.

Operational Process

List of raw Materials, quantity, and Costs for a MonthKategori Bil Harga/ Unit Jumlah Pembekal

Bahan Basah:

sosej 90 RM 3.00 RM 270.00 Pasaraya Giant

Tauhu leper 90 RM 2.00 RM 180.00

Hikmah Food

Specialities Sdn. Bhd.

Bebola ayam 90 RM 8.00 RM 720.00

Spring Roll 60 RM 4.00 RM 240.00

Kue taew 60 RM 4.00 RM 240.00

Fish ball goreng 90 RM 4.00 RM 360.00

Fish cake putih 30 RM 6.00 RM 180.00

Fish ball putih 90 RM 6.00 RM 540.00

Fish cake Besar 30 RM 6.00 RM 180.00

Tauhu ikan 90 RM 5.00 RM 450.00

ketam merah panjang 30 RM 8.00 RM 240.00

Fish finger putih 90 RM 5.00 RM 450.00

Pari goreng 90 RM 5.00 RM 450.00

Bihun 6 RM 4.00 RM 24.00 Checkers

Mee 6 RM 4.00 RM 24.00

Bahan Kering:

Sos Manis Yong Tau foo 60 RM 5.00 RM 300.00 Hikmah Food

Specialities Sdn. Bhd.Sos Cili Yong Tau foo 60 RM 5.00 RM 300.00

Pes tomyam 50 RM 8.00 RM 400.00

Checkers

Kiub pati ayam 40 RM 3.00 RM 120.00

garam 10 RM 20.00 RM 200.00

gula 10 RM 3.00 RM 30.00

Halia 20 RM 2.00 RM 40.00

Pelbagai 1 RM 200.00 RM 200.00

JUMLAH RM 6,138.00

Estimation of Purchases for Two Years

BULANTAHUN

1 2

Stok Awal RM 6,138.00

Januari RM 15,616.07 RM 21,428.57

Febuari RM 18,508.93 RM 23,839.29

Mac RM 15,616.07 RM 27,428.57

April RM 16,098.21 RM 22,660.71

Mei RM 16,901.79 RM 30,375.00

Jun RM 15,190.38 RM 29,464.29

Julai RM 18,214.29 RM 30,803.57

Ogos RM 20,357.14 RM 27,857.14

September RM 23,839.29 RM 32,035.71

Oktober RM 21,750.00 RM 32,410.71

November RM 31,155.54 RM 36,428.57

Desember RM 30,857.14 RM 40,446.43

JUMLAH RM 250,242.85 RM 355,178.57

Operation Layout Plan

Financial Plan

KOS PROJEK

ASET

1 Ubahsuai Premis RM 1,000.00

2 Mesin RM 200.00

3 Peralatan dan Kelengkapan RM 617.00

4 Perabot RM 3,051.00

5 Papan Tanda RM 300.00

DEPOSIT

1 Deposit Sewa RM 300.00

2 Deposit Elektrik, Air dan Talipon RM 150.00

3 Lain-lain RM 200.00

YURAN PROFESIONAL

1 Pendaftaran Perniagaan Enterprise / Sdn Bhd RM 100.00

2 Yuran Guaman/Legal Fee RM 900.00

3 Yuran Pemprosesan RM 350.00

4 Insuran Pinjaman RM 150.00

1 Yuran Latihan Usahawan RM 1,150.00

2 Promosi dan Pengiklanan Pra Operasi RM 150.00

3 Insuran Perniagaan RM 120.00

4 Stok Awal RM 6,138.00

5 Modal Pusingan RM 39,495.00

JUMLAH RM 54,371.00

Struktur Pembiayaan1 Usahawan (10%) RM 5,437.10 2 Pinjaman (90%) RM 48,933.90

JUMLAH RM 54,371.00

Financing rate : RM48,933.90

Term Financing : 7 years (84 months)

Level of profit : 5% setahun

principal repayment = RM48,933.90/84 months

= RM583

amount of financing = (RM48,933.90%)/12

= RM204

amount monthly repayment = RM 583+RM204

RM786

Budget Funding Calculations

Monthly

Financial Flows

Monthly Profit

and Loss

Supporting Documents/Sources

Our facts came from the Steamboat Chain website.

All members helped in creating business logo.

I also received some ideas for my pricing and products

from hotel’s buffet and other buffet restaurant.

All pictures of my products came from

google.com/images

Conclusion

Based on the planning and projection of income and expenses, the

company is very confident that this business venture will create a

satisfactory return on investment from the second year of operation. For

the first year, we estimate of sales and expenses based on the fact that

the restaurant has just started the operation. The business will

continuously perform the business strategies, especially on the marketing

aspects to ensure that the business is well known to the customers and

we hope to build a loyal customer base in the second years.

We hope this application of financing will be given due consideration

from bank for us to start the business. We also hope to become part of

the successful Masyarakat Perdagangan dan Perindustrian Bumiputra

(MPPB) in Malaysia.