examination entreprenuer environment1
TRANSCRIPT
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Vidzeme University of Applied Sciences
Faculty of Business Administration and Economics
"AVRORA"company
Business Environment Administration
Professional Masters Study Pro!ramme
ourse# Entrepreneurs$ip Environment
%st &ear Student
'aila A!$ayeva
Valmiera
https://punkts.va.lv/courses/ENTREPRENEURSHIPENVIRONMENT/index.phphttps://punkts.va.lv/courses/ENTREPRENEURSHIPENVIRONMENT/index.php -
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()%*
CONTENTS
+ntroduction# A,out company----------------------------------------------------------------------------------- .
Production and Business environment of t$e company------------------------------------------- /
onclusion---------------------------------------------------------------------------------------------------------------- 0
Sources---------------------------------------------------------------------------------------------------------------------
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+ntroduction-
1AVRORA2 company $as started to operate in Azer,ai3an since %. April ()))-
1AVRORA2 company 4$ic$ deliver manufactured products at its production
sites as 4ell as products of its distri,ution net4or5 to t$e mar5ets and consumers
$as esta,lis$ed vast trade net4or5 4it$in a s$ort period of time e6uipped 4it$
modern tec$nolo!y t$at meets t$e re6uirements-
7$e distri,ution net4or5 is ,ein! delivered to all re!ions8 districts and
settlements as 4ell as villa!es of t$e country ,y means of over .)) 4or5 forces
and more t$an .)) ve$icles in a very comforta,le 4ay-
Office e6uipped 4it$ modern e6uipment 9( storied8 (/)) s6- m area:
Stora!e facilities 9dry stora!e 4it$ /))) s6- m area8 ( storied stora!e
e6uipped 4it$ modern refri!erators 4it$ %*)) s6- m area:
Means of transports 9+suzu8 Mitsu,is$i8 ;yundai ,randed truc5s more t$an
.)):- 7$ere is a special rail4ay-
2AVRORA2 company is not satisfied 4it$ all t$e e
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pay attention to t$e in=store s$elve up for ma5in! c$oice easier8 to s$o4 in
reada,le form of sellin! prices of products and etc- are 3ust a fraction of after=sales
services- 7$eir products come from %/ points of t$e 4orld-
Production-
7$e firm is sufficiently developed enterprise in t$e field of food industry ,y
,uildin! its activity in t$e field of retail and 4$olesale mar5etin! and ot$er fields
from t$e first day of its esta,lis$ment- "Avrora" firm is en!a!ed in production8
retail and 4$olesale realization of suc$ confectionery !oods as ,iscuit8 coo5ies as4ell as macaroni foods- +t s$ould ,e noted t$at despite of its youn! a!e8 t$e firm
ta5es one of t$e most important places for t$e 6uality and appearance of its
productions in comparison 4it$ t$e famous firms in t$e Repu,lic and nei!$,orin!
countries-
First of all8 it o4n modern mill comple< 4$ic$ provides t$e foods it
produces 4it$ flour- 7$e mill pertainin! to t$e company 4as installed in Ba5u city
near t$e ot$er manufacturin! enterprises- 7$e si people in t$e mill- 7$ere 4as installede6uipment of 7ur5is$ production 4$ic$ meets t$e $i!$est +nternational standards-
All t$e operations in t$e mill ? cleansin!8 moistenin! and !rindin! of 4$eat are
carried out ,y t$e computerized system- All tec$nolo!ical processes startin! from
t$e receivin! of 4$eat up to !ainin! of ready product is directly mana!ed from t$e
operators room- 7$ere are o,served all safety rules in t$e mill- For e
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activity of t$e firm8 t$ere 4as involved t$e e6uipment of t$e most recent
modification from +taly 4$ic$ is a leadin! country in t$e field of production of
macaroni tec$nolo!y- +t s$ould ,e noted t$at t$eir e6uipment ,elon!s to t$e +talian
firm 1Fava2 4$ic$ is t$e most famous producer of macaroni tec$nolo!y- 7$e
production of macaroni of $i!$ 6uality starts from t$e ra4 materials of $i!$
6uality- 7$e 4$eat flour made of !round !ranules of $ard 4$eat ideally matc$esfor t$e color8 taste and coo5in! 6uality of macaroni- 7$is firm ,asin! upon 3ust t$is
factor8 uses macaroni all sorts of %)) 4$eat flour of $ard !rain- 7$e 4$eat flour
of $ard !rain accepta,le in macaroni sector as in ot$er sort of productions8 also $as
different cate!ories of 6uality- 7$e secret of 6uality of our flour foods made of
4$eat flour of $ard !rain c$osen specially is 5ept in secret- 7$e 4$eat flour of $ard
!rain made 4it$ modern tec$nolo!y and reservin! its ener!etic and food value8 is
turned into flour of 6uite refinement and natural color- 7$ere are produced and
pac5ed up macaroni of %% different sorts from t$is special flour on special
productional line mana!ed ,y 6uite computer control and $avin! productioncapacity of ( tons of foods in an $our 4it$out usin! any mi
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passes t$rou!$ t$e cylinders and is cut in different s$apes- 7$ere is made
filamentary macaroni in t$is 4ay- +t s$ould ,e noted t$at t$e leadin! macaroni
,rand of our firm is 1Coyma52 products- Besides it8 our firm $as anot$er macaroni
,rands# Pastelli8 7anelli8 Pasta Ma
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most modern e6uipment ,rou!$t from Russia 4it$ 5eepin! of $y!ienic norms 4it$
t$e $elp of automated system8 ,ecame t$e decoration of ta,les-
+t s$ould ,e noted t$at companyJs local ,rands are distin!uis$ed8 easily
5no4n8 create positive ima!e and meet t$e 6uality of t$e proposed foods- 7$e
stron! ,rand is8 first of all8 t$e most valua,le assets of t$e firm- 7$e consumersconsider t$e peculiarity of t$e ,rand alon! 4it$ evaluatin! its 4ort$ and force ,y
comparin! different ,rands durin! t$e s$oppin!- Brand is not only t$e mar5 of
!oods ,ut mainly represents t$e firm- 7$erefore8 t$e value of ,rands is connected
4it$ t$e appreciation and sensitivity of clients-
E
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7$e main !oal is#
7o comply 4it$ t$e 6uality mana!ement system and continually improve
onstantly to improve t$e 6uality of products
7$e company distri,utes products to en$ance and maintain t$e $i!$ly rated
imported
ompetitive environment and ,ecome a leader in customer service
Sales of t$e ne4 tec$nolo!ies on t$e system
Re!ularly to improve 5no4led!e and s5ills of employees-
7o meet all t$e re6uirements of modern mar5etin!
Situation of the company before 7$is company started its activities
creatin! an ena,lin! environment for economic development on t$e ,asis of
mar5et relations8 t$e promotion of entrepreneurs$ip8 formin! competitive
mec$anism and a favora,le ,usiness environment in accordance 4it$ t$e
onstitution of t$e Repu,lic of Azer,ai3an 4$ic$ led to increase in initiatives to
create companies and enterprises- +t $as ,een cooperatin! 4it$ different companies
of t$e 4orld since its esta,lis$ment- Curin! t$ese years company treated eac$ of it
colla,orations 4it$ respect8 s$o4ed
a $i!$ level of
professionalism
at t$e
deliverin! of products- Because of t$is durin! t$ese
years
1AVRORA$ave ,een
a4arded 4it$ different diplomas and certificates ,y its colla,oratin! companies
due to t$e $i!$ 6uality and professional 4or5-
ompany $as opened its ,ranc$ in t$e Geor!ia Repu,lic since ()%.- So t$at
1AVRORA2 firm $as ,e!un to 4it$dra4al of t$eir products on Geor!ian mar5et-
Firm $as commenced to implement sale over ())) points of sale in a s$ort periodof time 4it$ performin! $i!$ pro!ress- 7$ere are () sale staffs in Georgia.
The current situation'o4adays8 to meet t$e c$allen!es of reconstruction
of t$e economy8 t$e company "AURORA" as a ,usiness entity 4it$ t$eir o4n
$elpin! ta5e part in resolvin! social and economic pro,lems8 and $as a ri!$tful
place in t$e sector-
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onclusion-
Bein! enterprisin! involves ta5in! responsi,ility for decision ma5in!8
,ecomin! increasin!ly self reliant8 pioneerin!8 adventurous8 darin!8 dynamic8pro!ressive8 opportunist8 am,itious and $oldin! your values8 as 4ell as ,ein! a,le
to initiate ideas and see t$em t$rou!$ into action-
As a result of t$e activity of Mar5etin! Cepartment t$e campai!n is
conducted in=store aimed at different consumers as 4ell as different promotional
campai!ns aimed at sales staff- All t$ese campai!ns are prepared $i!$ly
professional8 in an effective 4ay and in turn8 it plays a !reat role in increasin!
sales- As a result of t$e activity of Mar5etin! Cepartment you can more easily and
in a $ealt$y 4ay place your products in points of sale as 4ell as provide more
effective and efficient 4ay compete of yours products 4it$ competitioners-
Kit$ stron! political 4ill to resolve t$e current pro,lems and concerted
action ,y t$e !overnments of t$e re!ion8 suc$ a lon!=term !oal could ,e ac$ieved
even in t$e ne
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Sources-
%-$ttp#LL444-consumer=ai,-comLazLpa!esL%L/-
(- $ttp#LL444-az-all-,izLtrLenterprises
.- $ttp#LLfirmaadimiz-comLfirmalarLazer,aycan-$tml
/- $ttp#LLfla!ma=az-comLruL5ompanii=5=%-$tml
*- $ttp#LL444-,iznesinfo-azL,usinessLparamsLlnLru
I- $ttp#LLavrora-azLlan!ua!eNdefault
- $ttp#LL444-endirimler-azLcatalo6ueLlan!8ruL
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