EXAM 3 STUDY GUIDE

Class 30Thursday 12/8/11

Where do I stand?

1)Go to onlinecabrillo.org2)BUS 20 section 721923)Left column – Grades4)Final Exam = 70 points tops5)For those who haven’t turned in Profile E, I’ll finish grading them by Saturday.

GradingGrading

Point Spreads and Letter Grades for Point Spreads and Letter Grades for Class WorkClass Work

Exam 3Exam 3

• 20 True & False = 1 point each = 20 pts total

• 25 Multiple choice = 2 points each = 50 pts

• Total test value = 70 pts

Test OptionsTest Options

• Testing in Person• Will hold class on Thursday 12/15 for those who want

to take the exam in person• Test time: 7 AM – 9:50 AM• Open book. No computers.

• Take Home Test• Will distribute test via email to those who want to

test at home on Thursday 12/15 before 7 AM. • You must verify via email that you’ve received the

test.• Test must be returned via email by Thursday at 6 PM,

no exceptions.

Classwork Covered on FinalClasswork Covered on Final

• Class Subject• 19 Motivation• 20 Human Resources Management• 21 Operations Management• 23 Overview of Marketing• 26 Marketing Pricing Strategies• 27 Positioning – Cornerstone of

Marketing• 28 Products• 29 Legal Issues

• Note: There will be several deductive questions that won’t be directly available on the slide programs

Motivation Study AreasMotivation Study Areas

• Motivation defined• ERG theory• Manifest Needs Theory• Two-Factor Theory• Theories X, Y and Z• Job design strategies• Expectancy theory• Flexible Scheduling examples

Human Resources Management Human Resources Management Study AreasStudy Areas

• Planning for HR needs• HR department functions• Define in sequence the HR process• Supply/Demand needs forecasting• Internal/External recruiting• Contingent workers• Understanding concilliation, mediatiion,

arbitration

Operations Management Study AreasOperations Management Study Areas

• Elements of Operations Management• Considerations in facility location & design• Managing the Supply chain• Inventory management• Inventory management approaches & definitions• Gantt vs. PERT charts• Technology aides in operations• TQM vs. ISO quality• Sampling to verify quality

Overview of Marketing Study AreasOverview of Marketing Study Areas

• Origin of the marketing concept• Elements of a Marketing strategy• Examples of Target markets• Influences on Buying Behavior• The four “Ps”• Product life cycle• Distribution channels• Branding strategies

Marketing Pricing Strategy Study AreasMarketing Pricing Strategy Study Areas

• Internal forces affecting selling price strategies

• External forces affecting selling price strategies

• Pricing Strategy examples

Positioning Study AreasPositioning Study Areas

• Definition of Positioning• Types of Positioning• Identify examples of types of

positioning• Examples of name and segmentation

positioning• Cherchez-le-creneau: what it really

means• Market--Segment--Niche (differences)

Products Study AreasProducts Study Areas

• Product line & mix• Competition assessment• Breakeven analysis• Patents vs. Trademarks• Product Identification• Promotional mix

Legal Study AreasLegal Study Areas

• Tort Definition• Types of Torts• Negligence• Types of Damages• Areas of Business Affected by laws &

regulations