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EXAM 3 STUDY GUIDE
Class 30Thursday 12/8/11
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Where do I stand?
1)Go to onlinecabrillo.org2)BUS 20 section 721923)Left column – Grades4)Final Exam = 70 points tops5)For those who haven’t turned in Profile E, I’ll finish grading them by Saturday.
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GradingGrading
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Point Spreads and Letter Grades for Point Spreads and Letter Grades for Class WorkClass Work
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Exam 3Exam 3
• 20 True & False = 1 point each = 20 pts total
• 25 Multiple choice = 2 points each = 50 pts
• Total test value = 70 pts
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Test OptionsTest Options
• Testing in Person• Will hold class on Thursday 12/15 for those who want
to take the exam in person• Test time: 7 AM – 9:50 AM• Open book. No computers.
• Take Home Test• Will distribute test via email to those who want to
test at home on Thursday 12/15 before 7 AM. • You must verify via email that you’ve received the
test.• Test must be returned via email by Thursday at 6 PM,
no exceptions.
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Classwork Covered on FinalClasswork Covered on Final
• Class Subject• 19 Motivation• 20 Human Resources Management• 21 Operations Management• 23 Overview of Marketing• 26 Marketing Pricing Strategies• 27 Positioning – Cornerstone of
Marketing• 28 Products• 29 Legal Issues
• Note: There will be several deductive questions that won’t be directly available on the slide programs
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Motivation Study AreasMotivation Study Areas
• Motivation defined• ERG theory• Manifest Needs Theory• Two-Factor Theory• Theories X, Y and Z• Job design strategies• Expectancy theory• Flexible Scheduling examples
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Human Resources Management Human Resources Management Study AreasStudy Areas
• Planning for HR needs• HR department functions• Define in sequence the HR process• Supply/Demand needs forecasting• Internal/External recruiting• Contingent workers• Understanding concilliation, mediatiion,
arbitration
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Operations Management Study AreasOperations Management Study Areas
• Elements of Operations Management• Considerations in facility location & design• Managing the Supply chain• Inventory management• Inventory management approaches & definitions• Gantt vs. PERT charts• Technology aides in operations• TQM vs. ISO quality• Sampling to verify quality
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Overview of Marketing Study AreasOverview of Marketing Study Areas
• Origin of the marketing concept• Elements of a Marketing strategy• Examples of Target markets• Influences on Buying Behavior• The four “Ps”• Product life cycle• Distribution channels• Branding strategies
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Marketing Pricing Strategy Study AreasMarketing Pricing Strategy Study Areas
• Internal forces affecting selling price strategies
• External forces affecting selling price strategies
• Pricing Strategy examples
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Positioning Study AreasPositioning Study Areas
• Definition of Positioning• Types of Positioning• Identify examples of types of
positioning• Examples of name and segmentation
positioning• Cherchez-le-creneau: what it really
means• Market--Segment--Niche (differences)
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Products Study AreasProducts Study Areas
• Product line & mix• Competition assessment• Breakeven analysis• Patents vs. Trademarks• Product Identification• Promotional mix
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Legal Study AreasLegal Study Areas
• Tort Definition• Types of Torts• Negligence• Types of Damages• Areas of Business Affected by laws &
regulations