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EMPLOYEEVALUEPROPOSITIONLeveraging company branding

EVP.is the commonly used term to describe characteristics and appeals of working for an organization.

To ensure an EVP generates maximum returns it must be built around attributes that genuinely attract, engage and retain the talent you want.

It must also be consistent with strategic objectives and clearly demonstrate its uniqueness.

Highly engaged employees are 87% less likely to leave their jobs than their disengaged counterparts.

Companies with high levels of engagement saw an overall 3.74% increase in operating margin and a 2% increase in net profits.

Higher levels of employee engagement corresponded to increases in customer engagement levels.

The Conference Board ISR Oakley

Create a robust EVP by knowing your strengths, as well as, the attributes your current and future workforce value the most.

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A Well Thought Out& Executed EVP Can:

• Help you attract and retain talent... Improve the Commitment of New Hire

• Helps prioritze the HR agenda...understanding what we need and what improvements we need to make

• Create a strong people brand... Incrase the likelihood of employees to act as advocates

• Help you appeal to different markets and tough-to-hire talent groups... Reduce new hires compensation premiums

Branding is a common term in the marketing world, but it isn’t only about selling your products or services to consumers.

You should place just as much emphasis on promoting your employer brand - the qualities that make your company a special place to work - to set you apart from the competition and humanize your organization.

Authentic Messaging and Delivery of Brand Promise

Brand Personality

Employee Brand Matters

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HUMANIZESthe brand

CONNECTSwith customers

ATTRACTStop talent

UNITESemployees

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So how do you makeit work?How Best Employers Do it Right?

To Be A PartnerBeing a Starbucks partner means having the opportunity to be something more than an employee. Gigantic possibilites lie ahead - to grow as a person, in your career and in your community. To live the Starbucks mission and to be a leader. It’s the opportunity to become your personal best. To be connected to something bigger. To be meaningful to the world. And to be recognized for all of it. It’s all here for you.

Connect to something bigger Connecting with each other, with our customers and the communities we are a part of fosters a deep sense of purpose at Starbucks. We believe we can all become a part of something bigger and inspire positive change in the world around us. That’s why we go out to do community service as a team throughout the year, partnering up with organizations to revitalize and enhance the neighborhoods we serve.

You want to know: what attracts people to your company, what keeps them there, where can you improve.

Opportunities in ProgressWe employ millions of associates in thousands of roles, from cart pushers to meterologists, truck drivers, food scientists, and everything in-between. At Walmart, you can go anywhere.

A History of Advancement, An Opportunity to SucceedWalmart is a place of opportunity. Here, you can go as far as your hard work and talent will take you. Our associates are building better lives for their families, and we’re proud to be a part of their success stories. We offer competitive pay, health care and benefits, as well as bonus opportunities, merchandise discounts, and most of all, a chance to move up.

What are you known for as an employer? How is your EVP viewed externally? What types of candidates does your brand attract?

Wanted: Engineers with PassionIf you are an engineer with a passion for solving some of the world’s most complex industrial and infrastructure challenges known to mankind, then join our team and start our journey today.

Together, We’re Changing the WorldImagine being surrounded by a team of intelligent, driven and passionate innovators all working toward the same goal - to create groundbreaking solutions that leave our world in a better place than we found it.

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The employer branding lines, in these examples, are highlights from the companies’ website career pages.01

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EVP Quadrants EVP Components

Rewards ofWork

AffiliationOrganizationCommitement

Work EnvironmentCitizenship

Trust

CompensationBase SalaryIncentives

Cash RecognitionPay Process

Work ContentVariety

ChallengeMeaningfulness

AutonomyFeedback

CareerAdvancement

Personal GrowthTraining

Employee Security

Benefits

HealthRetirement

RecognitionPerquisitesValue for the Employee

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Nice to have

OpportunityCommodity

Differentiator

What makes the work experience at your company different? How will you ensure the integrity of of our EVP? Do you have success stories?

Working at the FoundationAt the foundation, people address the most challenging inequities in our region, our country, and the world, contributing their best on behalf of our global effort.

It is work that not only relies upon candidates with solid educations and related experiences, but also a rare dedication to the greater good that exceeds the importance of a specific title.

If you have the right mix of experience, discipline, and humility needed to help us accomplish our goals, we strongly encourage you to apply.

In what ways do your leaders support employee engagement and the EVP? Are leaders reinforcing the right messages?

We PioneerWe’re a company of pioneers. It’s our job to make bold bets, and we get our energy from inventing on behalf of customers. Success is measured against the possible, not the probable. For today’s pioneers, that’s exactly why there’s no place on Earth they’d rather build than Amazon.

Earth’s Most Customer-Centric CompanyWhen Amazon launced in 1995, it was with the mission to be the Earths’ most customer-centric company, where customers can find and discover anything they might want to buy online.

Tying your EVP to: Recruiting - Retention - Engagement

Look at the key EVP components and determine its relative value for the employees and how it differentiates you from competitors and other

players in your space.

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What are the implications ofthese EVP?

Of those areas that you can influence (opportunities), what actions can you take?

Would you expect these factors to evolve over time?

Will generational differences impact the EVP?

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Ensure that every function within the organization understands the value of a strong employer brand to the success of the business and the role they need to play in sustaining a consistent brand experience and reputation.

IMPLICATIONSANDACTIONS

Benefits

Competitive PayOrg Climate

Career Opportunities

Challenging Work Competitive Pay

Benefits

Career Opportunities

Org Climate

Challenging Work

Challenging Work

Career Opportunities

Org Climate

Competitive PayBenefits

Challenging Work

Org Climate

Competitive Pay

Benefits

Career Opportunities