evolution of marketing concept
TRANSCRIPT
![Page 1: Evolution of Marketing Concept](https://reader035.vdocuments.site/reader035/viewer/2022081821/55a51b7f1a28ab3b5a8b464e/html5/thumbnails/1.jpg)
Evolved from the basic considerate of producing
goods and services in the most cost-efficient way
Based on five concepts of philosophies(way of
doing business)
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5
Marketing
Concept
Production
Concept
Product
Concept
Selling
Concept
Marketing
Concept
Societal
Marketing
Concept
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Believed that consumers favour products that
are easily available and highly affordable.
Focuses on improving production
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The best quality performance and innovative
features
Focus on continuous product improvement
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Do heavy promotion.
Producing and selling products based on
offering what the market wants.
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Identify the needs and wants of target
customers.
Deliver the products to the consumers better
than competitor.
Find the right products for the customers.
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FactoryExisting Products
Selling and Promoting
Profits Through Maximum Sales
MarketCustomer
NeedsIntegrated Marketing
Profits Through Satisfaction
Starting Point
Focus Means Ends
THE SELLING CONCEPT
THE MARKETING CONCEPT
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Company Profits
Consumer
Wants
Society’s
Interest
Societal Marketing Concept
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A mixture or blend strategies of target
market refers to a concept of 4Ps.