evolution: a journey from the past to the future...a fool with a tool is still a fool. the human...
TRANSCRIPT
Evolution:a journey from the past
to the future
The past and presentBob Douglas & Nigel Burrows
Video Clip: ‘The Dawn of Man’ (1st part of Odyssey 0:00 to 1:56)
The three drivers of evolution:
? ! 00. .• Curiosity •Courage •Fear
Video clip: ‘The Chronicles’
Change offers us many opportunities
Technology BusinessmodelsSocial trends
Techniques StakeholdersNew
countries
New mediaMethods Regulation
Timeless issues
Our value proposition
The humanfactor
Insights! Partnerships
Demonstrate our value proposition
Pharma share prices static over last 5 years
c 120,000+ job losses announced in big pharma since 2000
Fewer new chemical entities launched over last 5 years
Only three in ten drugs launched recoup their investment
All stocks +40%
Recoup costs45 p.a.
30 p.a.
1900’s 2003+
Have the courage & curiosity to provide insights
• Move beyond monitoring and adding data-points
• Management consulting rules
• Integrate data from different sources
Data data everywhere, yet not an insight anywhere
Trish Baumann
The human factor
Mindset
Time Knowledge
JP Garnier, CEO, GSK, Harvard Business Review, May 2008
The tools themselves are no substitute for first rate scientific minds;
a fool with a tool is still a fool.
The human factor
Time Knowledge
Dataintegration
Mindset
Development of partnerships
Insights identification
Preferred suppliers
Agencies of record
Cost containment
Lessons from the past & present
Curiosity:‘The important thing is not to stop questioning’
Courage:‘Feel the fear and do it anyway!’
Fear:‘Necessity is the mother of invention’
Bob & Nigel VT