everything you need to create a youtube channel that’s ready … · 2018. 9. 3. · you can start...

Everything You Need to Createa YouTube Channel That’s

Ready to Grow

Everything You Need to Create a YouTube ChannelThat’s Ready to Grow

Despite being over a decade old, YouTube still acts as a ripe garden bed for audiencegrowth. Brands looking to interact with audiences in current, relevant ways will �nd thatvideo marketing content is one of the most e�ective methods they have at their disposal.They’ll also �nd that YouTube still remains one of the best platforms to host this content.

While big social media platforms like Facebook and Twitter are shrinking, YouTube pulls inover 1.8 million unique users every month. That �gure, by the way, ignores all of the viewsthat come from people who aren’t logged into a Google or YouTube account. YouTube’stra�c volume is so large that it is the second biggest search engine after Google and likelythe most common platform for embedded videos seen around the web.

Creating a YouTube channel is therefore one of the best methods for earning tra�c andengagement from audiences. By making smart moves and structuring your YouTubechannel properly, your video content marketing campaigns can be poised for excellent

Everything You Need to Create a YouTube Channel That’s Ready to Grow

https://www.businessinsider.com/youtube-user-statistics-2018-5

https://www.searchenginejournal.com/seo-101/meet-search-engines/


growth. You’ll also be positioned to easily share and embed video content in order to growyour viewer base. It’s the perfect recipe for branded exposure!

You can start your business’s YouTube channel o� on the right foot by following thesesteps to create a channel and give it the most growth potential.

1. Decide on Your YouTube Channel’s Video MarketingPositioning and Strategy

Your channel’s “position” is a name for basically everything that makes it distinctive. Theidea is to not only have a channel that matches your branding principles but that can alsomeet your goals for audience building, lead generation, engagement, awareness and more.



The �rst step is to determine exactly who your audience segments will be, along with a fewactions you want them to take in response to your content.

For example, maybe you are in an exciting industry like online retail for motorcycle appareland accessories and you want everyone to come to your channel weekly for reviews andnews on the latest products. Or, maybe you are a law o�ce that wants to pop up �rst whenpeople search for answers to their legal questions.

As another alternative, maybe you want to create highly shareable videos that generatebrand awareness and drive tra�c towards your site.

Your goals and your audience will signi�cantly a�ect how you decide to run your channel,including:

Your style and approach (e.g., formal or conversational) The format of your videos, such as an ongoing “show” vs. how-to videos vs. quickQ&A sessions How long your typical videos will be How often you will post new content Who your target audiences will be, and how you intend to reach them Your ampli�cation strategy for getting maximum views on your new content, such assharing new videos on Facebook or through your email list

All of these factors come together to make your YouTube channel unique compared toothers. And being unique is important considering that over 400 hours of new content areuploaded on YouTube each minute . Being unique also means that your channel is asprepared as it can possibly be to appeal to your chosen audience and accomplish yourchosen goals.


https://mashable.com/2017/02/27/youtube-one-billion-hours-of-video-daily/#8XaUzvtBQSqz


2. Decide on a Channel Name and Icon

Your next step is to start �lling in the blanks for your new channel. Speci�cally: what’s yourname going to be? And what image will you use for your channel icon?

These two seemingly minor things can have a gigantic impact on your ability to attractaudiences. Your channel name serves as both your brand and your initial pitch to potentialviewers.

You can choose a descriptive name, such as “DUI Law Q&A,” which already promises whattype of content the channel will contain.

Or, you can go for a long-haul strategy and create a unique brand name for your channelthat allows it to build a presence as it builds an audience. Channels like Smosh and DudePerfect have titles that are as recognized as any pop culture movie or show.



Plenty of people choose to use their business name or even their personal name as theirchannel’s title. This strategy provides the bene�t of immediate association. As your channelgains strength, you can rely on more people knowing who you are or what your company is,thanks to the shared name.

Once your name is chosen, decide on an icon that reads well on a small screen. Keep inmind that over half of all YouTube views come from mobile devices. You might not be ableto use your logo or cram a bunch of text into your shrunken down pro�le picture.

Settle on something that’s easy to comprehend, such as a few letters or your host’s face. Youcan also use some sort of iconographic representation of your channel’s purpose. Forinstance, the �ctional motorcycle gear review channel mentioned earlier could have ahelmet or a gloves gripping handlebars.

3. Come Up With Channel Art, a Description, and a Trailer



Some channels stand just on the strength of their content. They earn views through sharesand YouTube algorithm suggestions, and eventually someone might connect the dots torealize several of the things they’ve watched come from the same channel.

Smaller channels, especially business-focused ones, often come under much more scrutiny.Someone may wonder “what are these people all about?” and take a look at their channel tolearn more.

This instinct to inspect actually bene�ts your business. When they read your channeldescription, they can learn how the channel connects to your brand, for instance. Theymight even follow a link back to your o�cial website.

Above all else, they’ll get a �rst impression that helps them decide then and there whetherthey’ll bother to ever check out your channel again. Accordingly, your channel’s “homepage” elements better make one heck of an impression!

Start with your description. It should be short, exciting, and explain exactly why theyshould tune in to your channel regularly. Avoid talking too much about yourself or yourbusiness unless you think those elements hold inherent interest.

For instance, a personal injury law o�ce might not want to bore people with local peerawards they won in the precious channel description space. On the other hand, they mightwant to throw out a number like “we’ve earned our clients nearly a billion in injurysettlements.” Wow! That’s something they can get interested in.

Consider your channel art a supplementary description of what your channel o�ers. Maybeyou have an image of a handsome host dressed smartly next to some of the informativetopics they’ll cover. Or, maybe it’s an image of an awesome project your business hascompleted, such as a sandwich shop showing a record-breaking hoagie.



Keep your channel art simple and readable. Think of it like a billboard you have to readwhile whizzing past at 60 mph; if you cram too much on there, it’s just going to be adistracting mess. Limit the amount of text you use to a dozen or so words. Balance any“busy” graphics with blank space to give them air.

Finally, you’re going to want to create your channel’s trailer. This is a video that ideally getssomeone hooked on �rst view. Far too many channels instead approach the trailer as ashow-and-tell. “Hi I’m Bob this is my channel we have many exciting things to share withyou…”

Instead, think of your trailer as a highlight reel of sorts or an actual TV show trailer. Yes,you want to tell people what you’re about, but you can do that by showing rather thantelling.

If you aren’t 100 percent in love with any of these elements, then let that motivate you torevisit them over time. Your channel trailer in particular will evolve as your skills, content,and familiarity with techniques improve.

Getting Ready to Launch Your YouTube ChannelAfter you have all the main elements of your channel in place, you will want to prepare forits launch as a sort of grand opening. Consider that this is your chance to debut with �ashand gather an early audience. If they get a bad impression, you’ve sown the seeds for anuphill battle to convince them to come back.

Ideally, you will have several videos’ worth of content for them to peruse—including yourchannel intro. You should also have the next months’ worth of videos queued up on yourbackburner so that you can ensure your channel posts regularly. Channels that postsporadically tend to lose audiences. They also have a more di�cult time getting visibility viasuggestion algorithms compared to more-active channels.



These are just the ingredients to the recipe for YouTube success; it’s up to you to makethem work! If you need help with any aspect—including content creation—do not hesitateto contact an experienced digital marketing company to ensure your YouTube marketingmeets with success.


everything you need to create a youtube channel that’s ready … · 2018. 9. 3. · you can start...

Documents