everyone like me should do everything online?
DESCRIPTION
Who's not on the internet in the UK? Shall we put everything online? And then what to do with the people not using the internet.TRANSCRIPT
Section Divider: Heading intro here.
Digital Inclusion: Opening Up Learning
Helen Milner
23 June 2010
www.slideshare.net/helenmilner@helenmilner
Hello
What shall we talk about today?
› What does the next web look like?
› Who won’t access it?
› Why do we want to open up education?
› Who won’t access it?
› Oh my God there’s a budget deficit
› What shall we do about that?
What will the next web look like?
› Web 1986: WorldTour
› Web 2010: facebook, Google, iTunesU
› Web 2015: ??????
Internet use as % of population
Source:World Internet User Statistics June 2009
“I want to google …. Everybody’s doing it!”
said Liz
Did you use the internet today?
Use the ✔ or ✖ buttons
We’re doing well, but not good enough
› Moved from 35% never used the internet in 2006 to 20% in 2009
– ONS (2006), and ICM (2009) & ONS (2009)
35% of households don’t have the internet
Source: ONS 2008
70% of people over 65 have never used the internet
Source: ONS 2008
49% of everybody without internet access are in social grade DE
Source: ICM 2008 / Base: 7,655
Which is more than double their incidence in the population
11
1821
49
2629
2124
0
20
40
60
AB C1 C2 DE
No Internet access
Incidence in population
AB C1 C2 DE
11
26
18
29
21 21
49
24
Source: ICM 2008 / Base: 7,655
In 2010: There are 5.3m non-users who are both 55+ and in C2DE social group
Source: Freshminds & UK online centres “Digital Engagement – understanding customers” 2010(Freshminds synthesis of ICM ‘09 and ONS ‘09)
And almost 25% of non internet users are UNDER 55
It is a case of social equity:
93% of people under 70 who have a degree are online
Source: ONS 2008
And some people over 70 are online too
It doesn’t matter if they don’t want to use it – does it?
Internet users confidence in their ability to find work out-stripped non users by 25%
“Does the internet improve lives?” Freshminds April, 2009
Direct financial benefit of using broadband in the home £276 per year (lowest income)
Third of households not online foregoing savings of £4.4 billion per year
Source: SQW Consulting, September 2008
Being able to use a computer and internet commands a salary premium of 3 – 10%
Centre for the Economics of Education, 2007
If it’s so beneficial why don’t more people use the internet?
Why (C2DE) users started using the internet
“Does the internet improve lives?” Freshminds April, 2009
Why non-users don’t use the internet
“Does the internet improve lives?” Freshminds April, 2009
Barriers to take-up: 2007 analysis of all sources
Access
Skills & ConfidenceMotivation
Source: FreshMinds 2007; 2008
Barriers remain the same in 2009Access:
38%
Skills & Confidence:20%
Motivation:34%
“Does the internet improve lives?” Freshminds April, 2009
Why do we want to open up education?
Who won’t access it?
Oh my God there’s a budget deficit
Who bought their last car tax disc online?
Hands up or ✔
Only 15% of people living in deprived areas have used a government online service or website in the last year
Source: Ofcom, March 2009
I (and people like me) shouldn’t have the choice over how I interact with public services
I should have to use online channels for all services where there is an online option
… and put in place a proper safety net for those who can’t access online service
Don’t make most excluded more excluded … deliver them a
bespoke service
If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year
PwC & Martha Lane Fox
“The Economic Case for Digital Inclusion”
www.raceonline.org/resources
October 2009
Saving of £900m a year if we get 10m people online
and interacting with public services
and shopping,
and socialising,
and finding information,
and learning ….
It’s about people not just numbers
Paul
Time for comments and questions
Thank You
www.twitter.com/helenmilner
www.ukonlinecentres.com
helppassiton.co.uk