From Trust Flows Understanding

Categorizing the Web

From Trust Flows Understanding

How Topical Trust Flow Affects Everyone and Everything

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Majestic Specialist Search EngineDigital knowledge on a grand scale

Dixon Jones

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The BIG specialist search engine

Twitter has 500,000,000 Tweets per day on average

In the same day, Majestic crawls well over 2,000,000,000 NEW URLs (and sees 7 billion)

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How do they do that?

• Information Retrieval in the “Zeta” age

1.Data Collection2.Data Grouping3.Data Indexing4.Data Matching

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Groups Make Search Much Better

• Find a Fact• Find a Friend• Find a Customer• Finding Anything Li

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Research At: info.majestic.com/groupresearch

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Why Categorize the Web?

• Categorizing into topics prevents spam:• http://maj.to/1yZOdW5 (TrustRank Paper)

http://maj.to/1Bb1lHu (Stanford Paper)

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Categorisation by data type

• Country IP/TLD• Image Search• Video Search• Local Listings• Maps• Travel

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Google uses Groups of Data

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Approaches to defining topics

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Approaches to defining topics

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How we categorize the web

• Content connects in Groups

• Keywords gravitate into Groups

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We see AND ANALYZE links

Topical Trust Flow using decay Algorithm

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Works best with Universal Data set

• Every signal is small• Individually prone to

error or opinion• At scale the error

decreases• Confidence increases

http://info.majestic.com/universal

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Convert a score to an easy number

Example: Bing.com

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Topical Trust Flow is Very Powerful

• More granular than (say) PageRank• Updates continually• Provides measurable context and influence at scale• Page level AND site level tracking• 800 topics• Can compare all types of online data (People, Pages,

Sites, Images, Plugins)

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Use Cases

• Already used in Search• Finding Influencers• Credit checking• Comparing different media channels• Link building• Company evaluations

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Use Case: Search Engines

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Who is more popular on Twitter?

Use case: Finding influencers

Lady Gaga? Barack Obama?

Trust Flow

74Trust Flow

70

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Takeaways

• The Butterfly Effect is very real• Connections form measurable patterns• Topical Trust Flow tells us:

– What a page or site is about– How influential it is in that topic

• Topical Trust Flow is Fast and Frequent• Topical Trust Flow is Scalable

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Out of Trust Flows understandingReal insight into the world wide web from Majestic,the specialist search engine

From Trust Flows Understanding