eventmethod action sports

EventMethod - Action SportsPatent Pending

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CONFIDENTIAL

© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc. CONFIDENTIAL & PROPRIETARY www.eventmethod.com

www.eventmethod.com

EventMethod - Action Sports

© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc. CONFIDENTIAL & PROPRIETARY

William Powers13 Years old

William’s dad is taking him

to his first X Games

Interests:

Skating with friends

Posting his tricks on Facebook

Just signed up for Twitter

Old punk & classic rock

Girls

Technology William uses:

iPad at school for his textbooks

His dad’s old iPhone

Xbox

Other:

Sleeps in his DC hoodie

ALWAYS has his skateboard

www.eventmethod.com

He downloaded the app when he registered.He built his agenda and he knows exactly what he wants to check out.

O, Hell Yeah! Agenda BUILT.@XGames #SK8 X Games!


Frdiay 7:00 - 8:00 amMX Warm ups

WelcomeDon’t forget to scan!

Frdiay 8:00 - 8:30 amMX Big Air

Frdiay 8:30 - 9:30 amRalley - Open Pits

Frdiay 9:30 - 10:15 amSkate - Street Warm...

10:15 - 10:30 amSkate - Street Qualif...

QR Scan MapEvents My Card More


www.eventmethod.com

He gets a notification, “The first 50 kids to get to the Etnies Booth get new Spitfire wheels installed on their board.”


PSYCHED! #Spitfire @XGames #Etnies


www.eventmethod.com

He starts planning with EventMethod’s in-app gamification & scoreboards


Gamin’ Scan Style! @XGames #SK8

2nd Tom Snow

3rd Brian Sums

4th James Witt

5th Mo Jones

6th Jimmy Gone

7th Sarah Smitts

6,254

6,005

5,058

4,954

3,548

3,259

1st John Smith 6,985

Gaming Leader Board Possible points 40,000

Mo Jones just found a special QR promotion...Tickets... Jack Ville just Won big!

8th Nat Steve

9th Smith Gibbs

10th Jimmy Swan

11th Hawk Gin

12th Heath Smith

13th Jones Reed

1,985

1,957

1,921

1,898

1,854

1,541

Booths

Contacts

Promo


He’s been scanning all day in-between events.He’s 10th, but he finds a special QR code and wins big!

No Way! #SecretScan @XGames #BigAir DUDE! Big AIR here I come.

www.eventmethod.com© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc. CONFIDENTIAL & PROPRIETARY


www.eventmethod.com

92.34JUST TOOK 1ST!

William Sr.’s Ranking

BIG AIR!!!! #BMX @XGames #Gnar

William and his dad win the best seats in the house, whilevoting in real-time.



www.eventmethod.com

92.34JUST TOOK 1ST!

O�-Site Viewer’s Ranking

Individuals are participating remotely in real-time from all over the world.

The World’s Feedback




Targeted ads and incentives to in-person and virtual attendeesWilliam leaves the X Games Day 1 with:

Now William wants a BMX bike...

Free Set of wheels

10% o� his next set

Swag bag of stickers

20% o� next online order

Signed poster

20% o� next pair of shoes

Signed up for Street Team

Swag bag w/teaser dvd

Free catalog & t-shirt

10% o� his next deck


20% o� new shades

Premium seating

on the big air ramp

Free catalog & t-shirt

10% o� his next deck


20% o� new shades

Signed up and met

the girls surf team

Meet some pro riders

Free hat



Why does this help the event?



Your sponsors now have tens of thousands of qualified leads in real-time

William Powers13 years oldMaleSkater

51 4288Gamification Engagement Feedback

Achievements 3 of 20

Email Call Text/SMS

89Total Influence

SCORE

Attendee

@BillySK8



Real Time data and e-commerce incentive tracking

70% SuccessRate

62% SuccessRate 75% Success

Rate


Rate 73% SuccessRate


Rate 98% SuccessRate


Rate

Notifications

Booth Scans

Facebook Posts

Retweets

Website hits



That was RAD!

The X Games gets analytics and can see ROI driven by a new level of engagement


113% SuccessRate

40Kfollowers followers

20K

Sponsor Dollars

Attendence

Social Increase

Merch Sales

Gamification Scans

www.whatisred.com | www.redmethod.com© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc. CONFIDENTIAL & PROPRIETARY

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eventmethod action sports

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