EVENT LEGACY: EVENT LEGACY: 2005 Badminton 2005 Badminton World World ChampionshipsChampionships

Presented By David Simon PresidentLos Angeles Sports Council

THE OPPORTUNITYTHE OPPORTUNITY::

To Bid in 2003 for the right to host the 2005 World Badminton Championships

The goal/legacy: To increase the profile of badminton in the United States

THE CHALLENGE:THE CHALLENGE:

Badminton World Championships had never been held in the United States

Media in the U.S. rarely bothered to cover previous world championships

American unfamiliarity with elite level badminton

THE CHALLENGE THE CHALLENGE (Continued):(Continued):

No American had ever won a medal in world championship or Olympic badminton

Domestic television coverage considered highly unlikely in the USA

Why Respond to the Challenge?Why Respond to the Challenge?

More badminton players (100,000) in Southern California than anywhere else in USA

The largest badminton club in North America is in Southern California

Why Respond to the Challenge?Why Respond to the Challenge?(Continued)(Continued)

Large Asian population potentially could be motivated to support their respective national teams:

* China* Korea* Malaysia* Indonesia* Others

Why Respond to the Challenge?Why Respond to the Challenge?(Continued)(Continued)

Take advantage of the disadvantages by trying to negotiate a discounted rights fee

1994 FIFA World Cup as precedent

The Financial PartnerThe Financial Partner::

TheArrowheadPond of Anaheim

The Arrowhead Pond of AnaheimThe Arrowhead Pond of Anaheim (Continued)(Continued)

The Pond’s Goals:

Expose the Pond to a new local audience

Expose the Pond via television to an international audience

To fill available dates on their calendar

The Arrowhead Pond of AnaheimThe Arrowhead Pond of Anaheim(Continued)(Continued)

On that basis, the Pond was willing financially to take on the potential risk and reward of running the world championships

The Pond and the Los Angeles Sports Council agreed to partner on the bid to the IBF

The PlanThe Plan

Use creative strategies to reach mainstream media

Use both paid and free media to reach ethnic communities

Reach out to the Los Angeles Consulates of participating nations

The Plan The Plan (Continued)(Continued)

Come up with a strategy for the home team –Team USA – to be reasonably competitive

Tony Gunawan & Howard BachTony Gunawan & Howard Bach

The ResultThe Result

Unprecedented media exposure for badminton in the United States, including 5 hours of coverage on ESPN

More than 40,000 tickets sold

Largest attendance at a Badminton event in North American history

Team USA won its first-ever gold medal

The LegacyThe Legacy

Media exposure raised the profile of Badminton in the United States

Event’s success helps the IBF justify higher rights fees in the future

The Pond achieved its goal of increased exposure

The Legacy The Legacy (Continued)(Continued)

The IBF opened an office in Anaheim

IBF plans to launch World League, with a team in Southern California

Team USA will be more competitive in the future