evan smith
TRANSCRIPT
ISOJ04.15.16
@evanasmith@texastribune
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
“The Texas Tribune is a nonprofit, nonpartisan media organization that
informs Texans — and engages with them — about public policy, politics and
statewide issues.”
@evanasmith@texastribune
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
Texas: Even Our News is Bigger
@evanasmith@texastribune
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
Percent of Texas Population by Age Groupand Ethnicity, 2000
39.541.6
45.0 45.0 43.1 44.447.8
53.057.2
60.263.5
66.4 67.1
72.6
44.041.3
38.0 38.440.5
38.635.3
30.526.7
24.2 22.4 20.6 20.316.7
< 5 ye
ars
5 to 9
years
10 to
14 ye
ars
15 to
19 ye
ars
20 to
24 ye
ars
25 to
29 ye
ars
30 to
34 ye
ars
35 to
39 ye
ars
40 to
44 ye
ars
45 to
49 ye
ars
50 to
54 ye
ars
55 to
59 ye
ars
60 to
64 ye
ars
65 +
year
s0.0
20.0
40.0
60.0
80.0Percent
Anglo Hispanic
Hobby Center for the Study of Texas at Rice University
Hobby Center for the Study of Texas at Rice University
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
AUDIENCE GROWTH
749,0002015
All referral sources (search, social, third-party, email) are up. Social referrals are up 108% over the same period last year; mobile FB referrals have grown 215% YOY
1.056M2016
Average monthly uniques: Q1
Referrals Stickiness
+41%We’ve grown in most regions in Texas (including Austin) but particularly outside of Austin: We’re up 66% in sessions from users in Houston and up 102% in Dallas.
Geographic diversity
37%1 PV
3%6+ PVs
28%2-5 PVs
“The poster child for revenue diversity” — Nieman Journalism Lab
@evanasmith@texastribune
ALL-TIME ACTUALS
Major Gifts — Individuals $8,917,379
Major Gifts — Foundations $7,994,720
Membership $3,707,009
Corporate Sponsorship $6,694,494
Events $6,361,186
“Earned” $1,965,741
TOTAL REVENUE $35,640,529
2016 BUDGET
Major Gifts — Individuals $1,100,000
Major Gifts — Foundations $1,375,000
Membership $740,000
Corporate Sponsorship $1,575,000
Events $1,700,000
“Earned” $280,000
TOTAL REVENUE $6,770,000
Thank you.
@evanasmith@texastribune