evan plath's presentation at ecomm 2008
TRANSCRIPT
locationbased
services
the promise
map without dots
the promise
your locationeverywhere
you want
your locationonly whereyou want
reality on the ground
iphone symbian
helio
vertical silos
helio
walled gardens
sometimes it’s great
often it isn’t
only marketerswant a map to the closest starbucks
the greed
starbucks map
but locationis compelling
so what doesthe eagle do?
it makes locationsharing easy
it puts the userin control
it’s open.cross platform.
carrier agnostic.
an apinot a clientapplication
ambient locationalways on updates
location incellid, mnc, mcc, lac place id
state
latitude, longitude
citycountry
zip
plazes id
geocoding37.415076, -122.078074
vs1401 N Shoreline Blvd.
Mountain View, CA 94043-1311
per applicationprivacy levels
exact address postal code
neighborhood
town
county
country
first week of apps
iphone
symbian
j2me
windows vista
dashboard moveable type
mylokidopplr
outside.in
Questions?
creative commons photos used in this presentation:
http://flickr.com/photos/asam/382624938/ http://flickr.com/photos/luigipics/401770711/
http://flickr.com/photos/jackace/169220221/ http://flickr.com/photos/shapeshift/114564019/
http://fireeagle.com
An eComm 2008 presentation –
http://eCommMedia.com for more