Evaluation of my final advert

How does your finished product compare to your design?

My final advert has slightly changed from my initial concept and design. My original design was brightly coloured and fun where as my actual advert has no colour and mysterious but I prefer this better because it gives it more edge. The colour scheme was summer colours but my final design is white and black.The block designs have stayed the same as what I planned.My target audience is the same because I was aiming it at a older target audience and I still am. As a young girl wouldn’t want to buy something that’s mysterious and dark.

How has technology, (computer, digital, printer) helped you turn your design into a real product?

Technology has played a big role in making my product come alive. I was able to use photo shop and I learned how to edit the models and add in details that weren’t there before.It had different elements and tools I could use to make my product look effective. I was able to choose from a range of fonts and colours.

Do you feel that your product is suitable for your target audience?

I feel that my advert is aimed at my target audience as its message sad/longing for the past. I have deliberately chosen a middle age, classy well known model to promote my perfume because everyone knows her and she is very popular.

Describe two challenges you have overcome?

The first challenge I had to overcome in this project is learning how to use photoshop which was vital in making my advert look realisticThe second challenge was learning how to analyse existing perfume adverts and exploring the denotation and connotations. I learnt to use specialist media terminology and how to analyse them in detail.

Describe the technical skills you have gained?

I have learnt to copy an image onto photoshop which involves me opening a new photoshop document and copying it from there and enlarging.I also learned to use the lock button which made the image high definition.Secondly, I learned how to rotate and arrange text in photoshop and how to write text in photoshop by using the T button