evaluation info
DESCRIPTION
Brief overview of eValuation, inc.TRANSCRIPT
Evaluate. Educate. Dominate.™ Copyright 2009 Evaluation, Inc. LLC. No Part may be copied or distributed without prior written
permission.
Evaluate. Educate. Dominate.™
May 28, 2009
Evaluate. Educate. Dominate.™ Copyright 2009 Evaluation, Inc. LLC. No Part may be copied or distributed without prior written
permission.
Who is ?
“We are an automotive Internet sales consulting company with a focus on helping you protect and maximize your dealership’s Internet leads.”
Evaluate. Educate. Dominate.™ Copyright 2009 Evaluation, Inc. LLC. No Part may be copied or distributed without prior written
permission.
Our Mission
“To assist our clients in maximizing each and every opportunity by working as a valued partner that, above all else, serves with a passion for excellence.”
Evaluate. Educate. Dominate.™ Copyright 2009 Evaluation, Inc. LLC. No Part may be copied or distributed without prior written
permission.
Our Pledge
“We will work diligently in the systems and processes that make our clients successful. We are dedicated to ensuring accountability at all levels. And lastly, we pledge to provide timely and actionable information that provides our clients with the greatest competitive advantage.”
Evaluate. Educate. Dominate.™ Copyright 2009 Evaluation, Inc. LLC. No Part may be copied or distributed without prior written
permission.
What We Believe
25% of all leads go unanswered – this is preventable!You can’t manage what you can’t measure.You must inspect what you expect.Success is connected to continuous action.“I don’t know” is too expensive.
Evaluate. Educate. Dominate.™ Copyright 2009 Evaluation, Inc. LLC. No Part may be copied or distributed without prior written
permission.
Today’s Market
Increasingly challenging and competitive
Evaluate. Educate. Dominate.™ Copyright 2009 Evaluation, Inc. LLC. No Part may be copied or distributed without prior written
permission.
Key Performance Indicators
• Increase Opportunity for a Successful Contact
• Capture the Customer While They are “In the Mode”
• Exceed the Customer’s Expectations
• After 5 Hours, Odds of a Sale Drop 50%
Response Time
Evaluate. Educate. Dominate.™ Copyright 2009 Evaluation, Inc. LLC. No Part may be copied or distributed without prior written
permission.
Key Performance Indicators
• A Quality Response is the Top Reason a Customer Decides to Visit Your Store
• Sales Process vs. Information Service
Quality of Response
Evaluate. Educate. Dominate.™ Copyright 2009 Evaluation, Inc. LLC. No Part may be copied or distributed without prior written
permission.
Competitive Edge
2005 2006 2007 2008
36% 38% 40%46%
% of Leads Responded to Within 1 Hour
Source: Cobalt 2008 Automotive eShopper Experience
Evaluate. Educate. Dominate.™ Copyright 2009 Evaluation, Inc. LLC. No Part may be copied or distributed without prior written
permission.
Competitive Edge
Source: Cobalt 2008 Automotive eShopper Experience
Poor Customer Experience
13% Value
36% Price Quote
25% Specific Question
An increased focus on the quality of the consumer experience can more than triple the rate at which leads convert to sales.
Evaluate. Educate. Dominate.™ Copyright 2009 Evaluation, Inc. LLC. No Part may be copied or distributed without prior written
permission.
Example #1:Real Lead
Quick Quote
2008 HUMMER H2 SUV
Stock #: H9610
Is the Homelink device available on this model?
Evaluate. Educate. Dominate.™ Copyright 2009 Evaluation, Inc. LLC. No Part may be copied or distributed without prior written
permission.
Example #1:Real Response
CLICK HERE TO SEE OUR INVENTORY Dear <2: CustFirstName>,
I want to thank you once again for the opportunity to earn your business.Yes Universal Homelink is available.
Once again feel free to browse our inventory by clicking the link at the top of the page.
ABC HUMMER 200 HUMMER Way Mainland, USA 12345 Tel: 800-123-4567 Fax: 800-987-6543Email: [email protected]
John Doe ABC HUMMER 800-555-1212
Evaluate. Educate. Dominate.™ Copyright 2009 Evaluation, Inc. LLC. No Part may be copied or distributed without prior written
permission.
Example #2:Real Lead
New Vehicle Inquiry
2008 Cadillac Escalade EXT Stock # 18203
“Are there heat controls for the back seat?”
Evaluate. Educate. Dominate.™ Copyright 2009 Evaluation, Inc. LLC. No Part may be copied or distributed without prior written
permission.
Example #2:Real Response
CADILLAC NO LONGER OFFERS HEATED REAR SEATS IN THE EXT. REGARDS, JOHN DOE 321-555-0987
Evaluate. Educate. Dominate.™ Copyright 2009 Evaluation, Inc. LLC. No Part may be copied or distributed without prior written
permission.
What can do for you?
“We continuously monitor and EVALUATE your people, processes and technologies. We EDUCATE you by providing timely and actionable information and advice. We provide you with the competitive advantage you need to DOMINATE in this constantly changing and increasingly challenging marketplace.”
Evaluate. Educate. Dominate.™ Copyright 2009 Evaluation, Inc. LLC. No Part may be copied or distributed without prior written
permission.
Monitor & Measure
Inspect What You Expect They will perform better if they know you are
watching Continuous Process Improvement
Real ways to improve they way you do business Goals
If you aim at nothing, you will hit it every time Lead Evaporation
You could be paying for leads and not getting them!
Evaluate. Educate. Dominate.™ Copyright 2009 Evaluation, Inc. LLC. No Part may be copied or distributed without prior written
permission.
The Packages
Evaluate. Educate. Dominate.
• Weekly eMystery Shops (4 per month)• Timely Shop Results Delivered Direct to Dealer• Actionable EOM Summary Reports• Dedicated Silver Account Executive Support
Silver - $395 per month
• Silver Level plus:• Dealership eRetail Assessment & Action Plan• Dedicated Gold Account Executive Support
Gold - $695 per month
• Gold Level plus:• 5 On-site Training Days Included + Additional
On-site Days at Discounted Rates• Dedicated Platinum Account Executive Support• Resource Book
Platinum - $2995 per month (6 month commitment)
Evaluate. Educate. Dominate.™ Copyright 2009 Evaluation, Inc. LLC. No Part may be copied or distributed without prior written
permission.
The Packages
Evaluate. Educate. Dominate.
• Bi-weekly eMystery Shops (2 per month)• Timely Shop Results Delivered Direct to Dealer• Actionable EOM Summary Reports• Dedicated Service Account Executive Support
NEW – Service Department - $195 per month
• eMystery Shops of Top Competitors (5 per month)• Timely Results Delivered Direct to Dealer• EOM Summary Reports• Dedicated Competitive Account Executive
Support
NEW – Competitive Shops - $195 per month
• Customized Solutions Tailored to Your Organization’s Needs
• Enterprise Level Reporting• Regional On-site Training Days• Plus Much More
Enterprise Solution