european comission's presentation by werner stengg - etradesummit 2014
DESCRIPTION
What does the consumer expects as logistic service in Europe? What are the barriers for cross-border sales and what brings the future? You'll get trends, insights and a clear vision on how to manage your logistics in the future.TRANSCRIPT
The future of parcel delivery in Europe and beyond
Werner StenggEC, DG MARKT, "online & postal"E-Trade Summit, Brussels, 2 October 2014
The context
Source: European Commission
E-commerce:Major obstacles to cross-border trade, separated by
retailers(% of retailers who agreed that the obstacles mentioned are "fairly important" or "very important"
E-commerce:Better cross-border parcel delivery as key enabler for further
growth
Source: European Commission
Greater choice of delivery options
Lower delivery charges,
in particularfor SMEs
Improved informatio
n and tracking
Simpler return options
User-friendly, affordable and easily accessible delivery
services
Information gaps
E-shopperE-retailer
DeliveryCross-border
Cross-border
Domestic
Domestic
“I wonder where and when my package will arrive…”
“What can I expect from the express delivery that I just ordered?”
“Will the delivery operator refund me when a parcel is lost or damaged in transit?”
6
“What delivery options do I have?”
Source: CE, 20136
Service gaps
E-shopperE-retailer
DeliveryCross-border
Cross-border
Domestic
Domestic
“Why can’t I choose another supplier for the delivery service?”
“I wish I could offer tracking to my foreign customers”
“Why is cross-border delivery twice as expensive as domestic delivery?”
“I would have preferred evening delivery but it is not available on the website…”
7Source: CE, 20137
Performance gaps
E-shopperE-retailer
DeliveryCross-border
Cross-border
Domestic
Domestic
“My package is delayed. It should have been here days ago”
´”I was at home all day, only to find a slip in my mail box saying that I wasn’t there at the time of delivery.”
”I get so fed up with the complicated procedures for filing complaints about delivery.”
8
”My parcels were not picked up today.”
What does the European Parliament think about this?
Own initiative report February 2014
• Notes cross-border weaknesses in competition between delivery operators in some Member States and deplores the lack of transparency on the pricing conditions and performance of the services concerned
• Considers more transparency and better and more readily comparable information on available delivery options, prices and conditions to be paramount for consumers
Own initiative report February 2014• Notes the significant gap between consumer expectations
and the availability of convenient, innovative services such as relay points or parcel kiosks, or terminals, round-the-clock services available at any time, track-and-trace solutions, consumer-friendly delivery places and times, or easy return policies
• Stresses that more affordable delivery options for consumers and sellers, SMEs included, are imperative
Own initiative report February 2014
• Calls on the Commission to create platforms for cooperation and information exchange between delivery operators in order to promptly address the existing gaps in the EU delivery market in terms of innovation, flexibility, stock management, transport, collection and return of parcels, while respecting EU competition law
The Roadmap
"A roadmap for completing the single market for parcel delivery by mid-2015"
• Increase transparency and information• For consumers (characteristics, costs)• For e-retailers (availability, performance)• For regulators (monitoring)
• Improve the availability, quality and affordability of delivery solutions
• Enhance complaint handling and redress mechanisms for consumers
Examples of actions
TRANSPARENCY• Understandable information on delivery and
return options on websites• Better information for (small) e-retailers• Collect relevant market data on domestic and
cross-border parcel flows
Examples of actions
IMPROVED SERVICES• Interconnect information systems to allow for
data exchange in a multi-operator environment (e.g. T&T, labelling,…)
• More effective returns solutionsCOMPLAINT HANDLING• Better co-operation with regard to complaint
handling
Example: IPC e-Commerce Interconnect Programme
• Enhanced lightweight product, incl track and trace
• Priority postage-paid cross-border return service
• Flexible delivery options (lockers, retail points, etc.)
• Improved customer service (interlinked service centers)
• Harmonised labeling concept
Example
• Design and development of initiatives to support the growth of e-commerce via better functioning parcel delivery systems in Europe
• (feasibility study, WIK)
• http://ec.europa.eu/internal_market/post/doc/studies/20140828-wik-markt-support-e-commerce_final-report_en.pdf
Study:
Information platform on delivery services E-commerce scoreboard on delivery and price performance Delivery aspects in e-commerce trust marks Improve parcel services in rural areas Interoperability of cross-border delivery operations Methodology to measure transit time of cross-border
parcels in Europe
Initiative 1: Information platform on delivery services
• Delivery operators to develop and publish a common agreed terminology for describing the operators‘ delivery services to all destinations.
• Such (open) data would enable intermediaries (e.g. parcel brokers) or others (e.g. e-commerce associations, chambers of commerce) to develop additional information platforms and specific applications for e-retailers (e.g. search or comparison tools).
Initiative 1: Information platform on delivery services
• Data covered: operators' services and terms, detailed information of origins and destinations offered by an operator, standards and options for collection and delivery, (expected) transit times by origin/destination, restrictions on weight, format, and forbidden goods, and tracking capabilities.
• [Commission: consider legal obligations to ensure open data about service offerings, consider promoting or funding the development of such capabilities.]
18 months to make progress…
• Delivery operators• E-retailers• Member States & regulators (ERGP)• European Commission
Some challenges…• How to engage and "connect" stakeholders? (E.g. retailers,
consumers, alternative postal operators, other service providers)• To discuss and validate problems and needs• To (jointly) develop solutions
• How to find the right balance between "co-operation" and "competition"?
• How to measure progress?• What to do if progress stays below expectations
Let's stay in touch!