EU-Project Creative Citieswww.creativecitiesproject.eu

press conference, 30.11.2012Susanne Kucharski-Huniat - Head of Project

City of Leipzig - Lead Partner

• Duration: Jan. 2010 – May 2013• Budget: 2.555.268 € (including ERDF funding: 2.051.721 € (80%))• Cooperation Area: CENTRAL EUROPE• 5 Countries: Germany, Italy, Hungary, Poland, Slovenia• 5 Cities: Leipzig, Genoa, Pécs, Gdańsk, Ljubljana• Partner: 11 Institutions

Creative Cities - facts

Project Partner• GermanyCity of Leipzig (Lead Partner) , Aufbauwerk Region Leipzig GmbH,

GermanAssociation for Housing, Urban and Spatial Development (representing theGerman federal government)

• PolandCity of GdańskGdańsk Entrepreneurship Foundation

• HungaryCity of Pécs, Cultural Innovation Competence Centre Pécs

• SloveniaLjubljana Urban Region, Institute for Economic Research IER Ljubljana

• ItalyCity of Genoa, Job Centre Genoa

• Establishing a transnational network and a joint action plan in the creative industries among the participating middle European cities.

• Establish work structures (work groups, business promotion centre, cluster contact points)

• Local communication and marketing strategies and development of Transnational marketing of creative industry products

• From local to transnational: actions in the field of networking, marketing, urban development and education

• Elaboration of a work plan on the revitalisation of vacant quarters through Creative Industries

Aims of the Project

• WP1 – Project management and coordinationCity of Leipzig, Aufbauwerk Region Leipzig • WP2 – communication, knowledge-management, disseminationMunicipality of Genoa – Culture Department• WP3 – Joint Action Plan and Transnational ExchangeGdansk Entrepreneurship Foundation• WP4 – Institutionalisation of Transnational Creative Industry

ClustersCultural Innovation Competency Centre Association• WP5 – Enhancement of Urban Areas as Locations of Creative

IndustryClustersRegional Development Agency of the Ljubljana Urban Region (RDA LUR)

 

Project Structure – work packages

• Realisation of a SWOT analyses in all five cities

Achieved Milestones– SWOT analyses

• Transnational Action Plan based on SWOT results

Achieved Milestones– Joint Action Plan

• actions in the following themes based on Transnational Action Plan

Achieved Milestones– (pilot) actions

MARKETING

TRANSFER OFKNOWLEDGE

INFRASTRUCTURENETWORKINGEDUCATION

ANDEMPLOYMENT

FINANCING

LEIPZIGGermany

EDUCATIONAL PROGRAMME01.2011: CONTACT POINT CREATIVE INDUSTRIES LEIPIZG , about 150 participants

MARKETINGCOMMUNICATION CONCEPTCLUSTER BROCHURE 7 IMAGE-FILMS

EVENTSCREATIVITY TAKES PLACE, 02. 2011, 30 participantsEVENT SERIES „CREATIVE IMPULSE“ ARTPA ASSOCIATION 01.2013-04.2013MEDIA MEETING CENTRAL GERMANY 05.2012WORKSHOP CREATIVE FUTURE OF DISTRICT LEIPZIG WEST, 04.2012, about 40 participants

NETWORKINGSUPPORT OF NETWORK OF LEIPZIG´S ART CLUBS (04-11.2012)SNIPPY APP (04-11.2012)CONCEPT AND PROJECT ofAPI

TRANSNATIONAL EXCHANGE10.2012 15 CREATIVES FROM PÉCS AND LJUBLJANA IN LEIPZIG, 15 participants11.2012 8 CREATIVE FROM LEIPZIG VISIT EVENTS, COMPANIES, TRADE FAIRS IN PARTNER CITIES, 8 participants06.2012 photo exhibition „Urban Sustainability“, 2 participants

DOCUMENTS/ANALYSIS/RESEARCHDOCUMENTS/SWOT Analysis of the Creative Industries, JAP, LIP,Potentials of creative urban regeneration4 documents

GDANSK

EDUCATIONAL PROGRAMMES – NETWORKING - EVENTS

CREATIVE MORNINGS, 01./02./03.2012 WORKSHOPS about 150 participantsCREATIVE SKILLS. PASSION AND BUSINESS-CONFERENCE 22/23.11.2011, about 100 participantsCOLLECTIVE DESIGN I and II, 11.2012

DOCUMENTSDOCUMENTS/SWOT Analysis of the Creative Industries, JAP, LIP,Potentials of creative urban regeneration4 documents

MARKETINGE-PLATTFORM, FACEBOOK, WWW.COMMUNICATION CONCEPTGADGETS23 January 2012 Opening ceremony of Gdańsk Business Incubator STARTER

Gdańsk

Poland

LJUBLJANA

EDUCATIONAL PROGRAMME

MARKETING OF SOCIAL MEDIA 90 participants

INTELECTUAL PROPERTY RIGHTS20 participants

ESTABLISHMENT OF VALUE CHAIN5 partners/5 enterprises from furniture sector, students from ALUO, IER, RRA LUR/1 value chain

WORKSHOPS

WORKSHOPS WITH DIFFERENT GROUPS/established creatives, creative start – ups and networks, educational institution and enterprises5 workshops

EVENTS

PUBLIC CONFERENCECREATIVE CITIES/POSSIBILITIES, POLICIES AND PLACESLjubljana Castle/April 2011160 participants

LECTURE AND ROUND TABLECONNECTIONS IN CREATIVE ECONOMOY/October 201150 participants

LECTURE AND ROUND TABLECONNECTING DESIGN AND INDUSTRYFurniture fair Ambient Ljubljana 2011/November 2011170 participants

DOCUMENTS/ANALYSIS/RESEARCH

DOCUMENTS/SWOT Analysis of the Creative Industries in Ljubljana, JAP, LIP,Potentials of creative urban regeneration4 documents

LjubljanaSlovenia

MARKETING CLUSTER STRATEGY

URBAN DEVELOPMENT SPATIAL ANALYSIS

EDUCATIONAL PROGRAMMES - CONSULTINGCLUSTER CONTACT POINTCAPACITY BUILDING WORKSHOPSENHANCEMENT OF CO-WORKING SPACE PÉCS

DOCUMENTS/ANALYSIS/RESEARCH

DOCUMENTS/SWOT Analysis of the Creative Industries, JAP, LIP,Potentials of creative urban regeneration4 documents

TRANSNATONAL ACTIVITIESCLUSTER STRATEGY FOR CREATIVE CITIES PROJECTCREATIVES FROM PÉCS VISIT TRADE FAIR „Designers Open Leipzig“,10.2012

PécsHungar

y

GENOA

TRANSNATONAL EVENTEXHIBITION “URBAN SUSTAINIBILITY, 10 artists from partner cities

EDUCATIONAL PROGRAMMES - CONSULTING

WORKSHOPS "Creative Commons“, City planning act presented by Urbanlab, Elementi di Smarketing per le industrie creativeAbout 80 participants

MARKETING - CLUSTER

GenoaItaly

Conclusion and outlook

• Transnational Marketing Strategy for creative clusters

• Cluster Institutionalisation within a transnational network

• Enhancement of Urban Areas as locations of creative industry clusters

www.creativecitiesproject.eu creativecities@leipzig.de

Thank you for three years experience – discussion –

activity – and your attention!