etsy v jet.com
TRANSCRIPT
VS
*JET.com
AgendaSIMILARITIES DIFFERENCES LEARNINGS
Revolutionize Ecommerce Reimagine Commerce
Sell on Jet Sell on Etsy
2014 2005
Every Thing Handmade Things
Pricing Algorithm Seller Pricing
1001 – 5000 employees 1001 – 5000 employees
Jet Etsy
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Look & Feel• MUST BE FAMILIAR WITH
ETSY AS A PLATFORM.
• PROMINENT CALLS TO ACTION
• NAVBAR CALLS OUT THE PARTNER APP SOE
Look & Feel• EASY TO GRASP WHAT
THE APP IS ABOUT
• PROMINENT CALLS TO ACTION
• NAVBAR PRESENTS AN HOLISTIC VIEW OF JET BUYER PROGRAMS
• PROMINENT DISPLAY OF SUPPORT INFO
Search & Discovery• ENABLED WITH VOICE
SEARCH
• SHOWS AVAILABLE CATEGORIES
• SEARCH RESULTS ARE CLEARLY DISPLAYED
• EASY TO LIKE & LIST
• FILTER PROMINENTLY DISPLAYED
Search & Discovery• ENABLED WITH VOICE
AND BAR CODE SEARCH
• SHOWS TOP CATEGORIES
• SEARCH RESULTS ARE CLEARLY DISPLAYED
• EASY ADD TO CART
• FILTER AND SORT TOOLS ARE CREATIVELY DESIGNED
Listings & Options• STANDARD LISTING VIEW
– NOT FLASHY
• PROMINENT REWARD MESSAGING
• MULTIPLE OPTIONS FOR BUYING THE SAME THING
• ITEM DESCRIPTION PERMANENTLY DISPLAYED
Listings & Options• RICH DISPLAY OF
LISTINGS
• MULTIPLE CALLS TO ACTION – SHARE, SEARCH, ASK QUESTIONS
• ITEM OVERVIEW DEFAULTED DISPLAY
• CLICK FOR MORE INFO
Cart & Checkout• REWARD AND SAVINGS
PROMPTS
• STANDARD CART
• STANDARD ORDER REVIEW
Cart & Checkout• SLEEK AND
STRAIGHTFORWARD
• ADDING NOTES LENDS A PERSONAL TOUCH
• CALL OUT TO PURCHASE/USE GIFTCARDS
• DIFFERENT PAYMENT OPTIONS
Too Many Notifications Too many notifications
Creative ‘Hack’ style notification ‘Suggestive’ notifications
Conversion Driven Less Conversion Driven
Value Driven Pricing Handmade, Craft, Art Driven Pricing
Buyers can earn rewards anywhere else Buyers feel like they found something unique
Offers free shipping as a platform Sellers can offer free shipping on their own
Jet Etsy
14
Other Stuff
SO WHAT?!
YOU TELL MEWHAT ARE SOME THINGS JET DOES BETTER?
WHAT ARE SOME THINGS ETSY DOES BETTER?
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