etourism – the view from the future © dr dimitrios buhalis ... fileetourism – the view from the...

eTourism – the view from the future© Dr Dimitrios Buhalis 2009

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© Professor Dimitrios Buhalis, Deputy Director, ICTHR, School of Service Management, Bournemouth University ,

Talbot Campus, Fern Barrow, Poole, BH12 5BB, UK Tel: +44 1202 961517 Fax: +44 1202 515707 Email: [email protected] http://www.bournemouth.ac.uk/icthr/

Internet: http://www.Buhalis.com Blog://buhalis.blogspot.com

eTourism : Innovate and Differentiate

in the Web 2.0 era

© Professor Dimitrios Buhalis

Professor Dimitrios BuhalisBournemouth University

www.bournemouth.ac.uk/icthr

www.buhalis.comBuhalis.blogspot.com

Consumer centric technologies lead to consumer driven markets and products


© Professor Dimitrios Buhalis © Professor Dimitrios Buhalis

Visioning the IT Future

Shifting Consumer expectations

makes industry react


makes industry reactTourism Search/Experience

will be based on

*E i


*Experience


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Tourism Search/Experience will be based on

*E i


*Experience

Always on connectivity – UMTS+WiMAX!Location Based Services

Web 2.0 and user generated content

Emerging eTourism trends


Virtual Destinations and EcosystemseDestination information everywhereCultural Heritage and Interpretation

eTourism for the disabled

Innovation and differentiation through Tourism Experiences based

on

*E perience


*Experience




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WING TRAVEL FINDER


http://media.b-reel.com/fb/ving_rmh/index_en.html

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Metasearch engines

http://www.tourisme-montreal.org/

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http://www.hotel-blogs.com/


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Metasearch engines


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`s Baggers® D-90427 Nuremberghttp://www.sbaggers.de/main-ger/?sid=home&lang=en


Traveller is always connectedList of inventory is no longer enough

Promoting experiences

Lessons for the future


Developing location based servicesCreating clusters of integrated activity

Dynamic packaging of experiencesEmbracing Web 2.0 and Travel 2.0

Integrating all location based services

The room of the futureVirtual Reality Window

Changeable according to moods

Body temperature regulating comfortert

Automatically adjusted blinds and


curtains

EntertainmentVirtual realityOfficeCommunication U


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To conclude...• New consumer is connected, educated,

impatient information hungry, time deprived, cash rich, and seeking experiences

• Need to engage with peer groups as well as tourism organisations


interactively• We must interact dynamically to engage

with consumers and be represented in all outlets and areas they are looking

• Technology empowers and enables!!!




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FUTURE EVENTS TO ATTEND

Tourism Frontiers 3030@World Travel Market-Thursday12Nov2009

14:00-15:30 North Gallery Room 6 http://www.wtmlondon.com/page.cfm/action=Seminars/SeminarID=22


17th ENTER2010 - 10th-12th February 2010 @ University of Lugano Switzerland http://www.enter2010.org/

NEW EVENT: INVTUR 2010 | Tourism Research: The State of the Art and Future Perspectives

University of Aveiro, Portugal 10-12th March 2010 http://www.ua.pt/event/invtur2010/

Professor Dimitrios Buhalis

Deputy Director International Centre for Tourism

and Hospitality Research (ICTHR)School of Services Management

Bournemouth University,Talbot Campus, Fern Barrow, Poole, Dorset, BH12 5BB, UK

Tel: +44 1202 961517


Tel: +44 1202 961517Fax: +44 1202 515707

Email: [email protected] http://www.bournemouth.ac.uk/

Dimitrios: www.buhalis.comDimitrios Blog: buhalis.blogspot.com

etourism – the view from the future © dr dimitrios buhalis ... fileetourism – the view from the...

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