etika 2 stakeholder theory.pdf
TRANSCRIPT
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HAKIKAT EKONOMI
• EKONOMI/OIKONOMIA/PENGELOLAAN RUMAH TANGGA: pengelolaan rumah tangga memperoleh dan menghasilkan barang dan jasa untuk memenuhi kebutuhan hidup anggota rumah tangganya.
• Ilmu ekonomi: ilmu yang berhubungan dengan produksi, distribusi dan konsumsi.
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Sistem ekonomi
Sistem ekonomi kapitalis
• Kebebasan individu untuk memiliki, mengumpulkan dan mengusahakan kekayaan secara individu
Sistem ekonomi komunis
• Setiap individu dilarang menguasai modal dan alat produksi. Alat-alat produksi dan modal harus dikuasai masy (mll negara) shg tdk ada lagi eksploitasi thd kaum buruh.
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Bisnis , Etis?
• DITINJAU DARI TEORI EGOISME, UTILITARIANISME DAN TEONOM
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STOCKHOLDER VS STAKEHOLDER
PARADIGM
STOCKHOLDER PARADIGM
STAKEHOLDER PARADIGM
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STOCKHOLDER PARADIGM
PERUSAHAAN
Pemegang Saham
Investcapital
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STAKEHOLDER PARADIGMprimary stakeholders
PERUSAHAAN
PEMASOK
KONSUMEN
PEMEGANGSAHAM
KARYAWAN
Investcapital
Sellmaterials
Buy products
Selllabor
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(secondary) stakeholders
PERUSAHAAN
Masyarakat
Aktivis Lingkungan
Media
Pemerintah
Regulation,taxes
Socialdemands
Image,publicity
Positive,negativeopinion
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TINGKAT
KESADARAN
TEORI ETIKA PARADIGMA
PENGELOLAAN
SASARAN PERUSAHAAN
KESADARAN HEWANI
TEORI EGOISMETEORI HAK
STOCKHOLDER PARADIGMA
TUJUAN PERUSAHAAN:KEUNTUNGAN OPTIMAL UNTUK PEMEGANG SAHAM
KESADARAN MANUSIAWI
UTILITARIANISME, DEONTOLOGI,VIRTUE TEORI
STAKEHOLDERPARADIGM
TUJUAN PERUSAHAAN: KESEJAHTERAAN STAKEHOLDER
KESADARAN TRANSEDENTAL
TEORITEONOM ENLIGHTENEDCOMPANY (PERUSAHAAN TERCERAHKAN)
TUJUAN PERUSAHAAN: BAGIAN IBADAH KEPADA TUHAN UNTUK KEMAKMURAN BERSAMA DAN KELESTARIAN ALAM
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STAKEHOLDER ANALYSIS
� PROSES PENGAMBILAN KEPUTUSAN:
� Indentifikasi semua kepentingan yang nyata dan potensial
� Cari tahu kepentingan dan kekuasaan setiap pemangku kepentingan
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� Keputusan diambil berdasarkan pertimbangan:
� Pemangku kepentingan adalah pihak yang menerima manfaat paling besar.
� Kalaupun ada yang dirugikan,hanya menimpa sesedikit mungkin pemangku kepentingan
� Keputusan yang diambil tidak membentur kepentingan atau kekuasaan kelompok kepentingan yang dominan.
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PEMANGKU
KEPENTINGAN (PRIMER)
KEPENTINGAN KEKUASAAN
PELANGGAN PRODUK YANG AMAN DAN SESUAI KUALITAS YANG DIJANJIKAN DAN PELAYANAN YANG BAIK
MEMBATALKAN PESANAN, MELAKUKAN KAMPANYE NEGATIF TTG PERUSAHAAN
PEMODAL
KARYAWAN
PEMASOK
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PEMANGKU
KEPENTINGAN (SEKUNDER)
KEPENTINGAN KEKUASAAN
PEMERINTAH
MASYARAKAT
MEDIA MASA
AKTIVIS LINGKUNGAN
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CORPORATE SOCIAL RESPONSIBILITY &
CORPORATE RESPONSIVENESS
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Social Responsibility...
� an organization’s obligation to maximize its positive impact on stakeholders and to minimize its negative impact
� includes legal, ethical, economic, and philanthropic (discretionary) dimensions
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Legal Dimension...
� refers to obeying governmental laws and regulations
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Ethical Dimension...
� behaviors and activities that are expected or prohibited by organizational members, the community, and society (not codified into law)
� standards, norms, or expectations that reflect the concern of major stakeholders
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Economic Responsibilities...
� how resources for the production of goods and services are distributed within the social system
� Do you think consumers favor socially responsible companies or are they most enamored with companies that maximize profits?
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Philanthropic Dimension...
� business’s contributions to society
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The pros and cons of corporatesocial responsibility
Arguments for corporate
social responsibilityArguments against corporate
social responsibility
Balances corporate power with responsibility.
Discourages governmentregulation.
Promotes long-term profitsfor business.
Responds to changingstakeholders’ demands.
Corrects social problemscaused by business.
Lowers economic efficiency and profit.
Imposes unequal costs among competitors.
Imposes hidden costs passed on to stakeholders.
Requires social skills businessmay lack.
Places responsibility on businessrather than individuals.
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