Ethos, Pathos, & LogosPracticing with the appeals & propaganda

Ethos, Pathos, and Logos Ethos: Focuses on the audience trusting

the speaker Pathos: Focuses on creating emotions in

the audience Logos: Focuses on the facts/data

presented to support an argument

Reviewing the Appeals:

Lebron James Re-Established

2014

Click on Video

http://www.youtube.com/watch?v=YCOgaWSfxxs

Propaganda TechniquesThe following slides are provided to review various propaganda techniques

Glittering GeneralitiesUsing familiar words or ideas to reach an audience

BandwagonGetting everyone

involved in an idea or attempt

Lesser of Two EvilsMaking a choice between two undesirable choices

TestimonialAllowing an individual to provide a first hand account of a product or idea

Beyonce Makeup

Commercial

CardstackingPlacing all facts on one side of an argument to support position

Examples of Propaganda:

ProjectIntegrating Appeals and Propaganda

Project Directions1. Complete three different advertisements

supporting this topic: All students should be required to earn

their high school diploma.2. For each advertisement:

2.1. Use one of the following: Ethos, Pathos, or Logos2.2. Use one type of propaganda

Ethos

Topic: All students should be required to earn their high

school diploma.

Ethos: Create a SloganCreate a slogan using ethos to respond to the following topic:

All students should be required to earn their high school diploma.

Ethos: Propaganda Techniques Glittering Generalities Bandwagon Lesser of Two Evils Testimonial Card Stacking

Create an example of propaganda that coordinates with your ethos slogan.

All students should be required to earn their high

school diploma.

Ethos: Create PropagandaCreate an example of propaganda that coordinates with your slogan.

All students should be required to earn their high school diploma.

Pathos

Topic: All students should be required to earn their high

school diploma.

Pathos: Create a SloganCreate a slogan using pathos to respond to the following topic:

All students should be required to earn their high school diploma.

Pathos: Propaganda Techniques Glittering Generalities Bandwagon Lesser of Two Evils Testimonial Card Stacking

Create an example of propaganda that coordinates with your pathos slogan.

All students should be required to earn their high

school diploma.

Pathos: Create PropagandaCreate an example of propaganda that coordinates with your slogan. You cannot use the propaganda technique you selected yesterday or the day before.

All students should be required to earn their high school diploma.

Logos

Topic: All students should be required to earn their high

school diploma.

Logos: Create a SloganCreate a slogan using logos to respond to the following topic:

All students should be required to earn their high school diploma.

Logos: Propaganda Techniques Glittering Generalities Bandwagon Lesser of Two Evils Testimonial Card Stacking

Create an example of propaganda that coordinates with your logos slogan.

All students should be required to earn their high

school diploma.

Logos: Create Propaganda Create an example of propaganda that coordinates with your slogan. You cannot use the propaganda technique you selected yesterday.

All students should be required to earn their high school diploma.

Project Turn In:Please stack your project:1. Ethos Work 2. Pathos Work 3. Logos Work

*Make sure each page is labeled in a bottom corner*Appeal/Propaganda Type