BUSINESS ETHICS

AND CORPORATE GOVERNANCE

PRESENTED BY:

AMINATA FAYEMASSANDJE TOURE

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PLAN

INTRODUCTION

I. PRESENTATION OF THE COMPANY

II.ETHICAL EVALUATION OF THE COMPANY

III.ANALYSIS AND RECOMMENDATIONS

CONCLUSION

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INTRODUCTION

• Ethical behavior is behavior that is based on morals and is the right way to behave. It is choosing

the right and good. It is taking pride in one’s honorable acts.

• It is important for a manager to follow the « golden rule » apply to its working sector. Every

business sector has some ethic principles to respect for the good image of the company and

it can differ from a company to the other.

• So we choose Samsung electronics which involved in the IT industry to make an ethical evaluation

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PRESENTATION

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PRESENTATION• Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul.

It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and

is the largest South Korean chaebol (business conglomerate).

• Samsung was founded by Lee Byung-Chull in 1938, as a small trading company with forty employees located in

Su-dong .The meaning of the Korean hanja word Samsung is "tristar" or "three stars". Samsung securities creates

the best product and service based on talent and technology. Also it is the largest technology company measured

by 2011 revenues

FOCUS: 4 CORE MARKETSHome Multimedia Mobile Multimedia

Personal Multimedia Core Components

ETHICAL EVALUATION

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BUSINESS ETHICS PRINCIPLES

They comply with the law and ethics

They maintain a transparent

organizational culture.

They respect their customers,

stockholders and employees

They value environment, safety

and health

They fulfill their social responsibility

as a global corporate citizen

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IT INDUSTRY• SAMSUNG ELECTRONIC ONE OF THE LARGEST MULTI-BILLION DOLLAR

CORPORATIONS IN THE WORLD RECENTLY FOUND ITSELF ON THE WRONG SIDE

OF ETHICAL BEHAVIOR

• TECHNOLOGY IS A PRIME TARGET FOR THOSE WISHING TO ABUSE OR MISUSE ITS

VERY ADVANTAGES. UNETHICAL BEHAVIOR BY THESE PEOPLE PRESENT A VERY

REAL THREAT TO SOCIETAL GAINS MADE POSSIBLE BY INFORMATION

TECHNOLOGY

GENERAL ETHICAL BEHAVIOR IN THE SECTOR

BEHAVIOR IN SAMSUNG

COMMENTS

PRIVACY To respect each ones privacy in terms of new invention.

In the computer ethics literature, Samsung is perceived to have a clear potential to violate the privacy of users or competitors

The Samsung and apple trial show that the company violate the intellectual right of apple

HONESTY It is important to take in account the real need of consumers and make sure that they know everything about the product even if there are some default

Samsung show a lack of honesty when it comes to patents and copyrights towards other companies

It isn’t enough to create good quality products for customers but they have also to maintain their company image

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GENERAL ETHICAL BEHAVIOR IN THE SECTOR

BEHAVIOR IN SAMSUNG COMMENTS

INTEGRITY they have to make hard decisions to do what is right for the company and their consumers. Therefore it is necessary to follow their ethical values to succeed in that.

They compromise their values with some unethical actions.

With their outsourcing they act against some of their values,

PRINCIPLE OF TRANSPARENCY

A high level of transparency has to be requested.

They maintain a transparent organizational culture.

There are no discriminations in terms of culture, talent in the company

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ANALYSIS AND RECOMMENDATIONS

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SWOT OF SAMSUNG BUSINESS ETHICS

• Anticorruption class

• 5 principles

Strengths

• Ethic is a personal choice

Weaknesses • Several

cultures

Opportunities

• Several accusations of plagiarism

Threats

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RECOMMENDATIONS

•Change people mentality

•Enhance the importance of ethics in the organization

•Take drastic measures against those who act unethically

•follow their business principles and uphold high ethical

standards

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CONCLUSION

• Ethical behavior is not difficult to define for the usage of information technology; however,

it is difficult to implement standards of ethical behaviors in regards to information

technology usage.  In order to protect company assets and the rights of the public, it is

essential to develop a set of standards that include both ethical codes and legal codes that

control the legitimate opportunities that employees have to engage in unethical behaviors.

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SOURCES• HTTP://SAMSUNGSECURITIES.COM/CSR/ETHICAL_MANAGEMENT.DO?CMD=LIST&MENUCODE=M030101

13/12/13

• HTTP://

WWW.SAMSUNG.COM/US/ABOUTSAMSUNG/SUSTAINABILITY/SUSTAINABLEMANAGEMENT/DOWNLOAD/SAMSUNGVALUECODE_OFCONDUCT.PDF

13/12/13

• HTTP

://THEMACADVOCATE.COM/2012/08/08/SAMSUNGS-UNETHICAL-BEHAVIOR-MORE-DIVERSIFIED-THAN-ITS-SHARTPHONE-LINEUP

/ 13/12/13

• HTTP://WWW.ETHICAL-PERSPECTIVES.BE/PAGE.PHP?LAN=E&FILE=EP_DETAIL&ID=22&TID=237 13/12/13

• HTTP://WWW.STUDYMODE.COM/ESSAYS/THE-IMPACT-OF-UNETHICAL-PRACTICES-913443.HTML 13/12/13

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“

”

A MAN WITHOUT ETHICS IS A WILD BEAST UPON THE

WORLDALBERT CAMUS

THANK YOU FOR YOUR ATTENTION