ethelbert williams, head of marketing, total beauty media group
DESCRIPTION
GET YOUR BRAND ADDED TO HER SHOPPING CART Exploring how a woman researches products online to prepare for her shopping trips • Understanding the people, resources, and needs that influence her purchase behaviors • Identifying how the rise of mobile is changing her retail experience • Leveraging mobile and the web to connect your brand with her in new and innovative waysTRANSCRIPT
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The (R)Etail Landscape How Women are Researching & Shopping Online
Ethelbert Williams, Head of Marketing
Total Beauty Media Group
![Page 2: Ethelbert Williams, Head of Marketing, Total Beauty Media Group](https://reader033.vdocuments.site/reader033/viewer/2022051816/54666fb0b4af9f5d3f8b53da/html5/thumbnails/2.jpg)
What is she up to?
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What is she looking for?
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What is she up to while on the go?
![Page 8: Ethelbert Williams, Head of Marketing, Total Beauty Media Group](https://reader033.vdocuments.site/reader033/viewer/2022051816/54666fb0b4af9f5d3f8b53da/html5/thumbnails/8.jpg)
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