etfs - past present future morning star presentation

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    2010, Morningstar, Inc. All rights reserved.

    ETFs: Past, Present, and Future

    Bradley Kay

    Associate Director, European ETF Research

    Ben Johnson

    ETF Strategist, European ETF Research

    Conference ID: 60202943

    UK Free Call: 0808 238 0673

    UK Intl Call: +44 1452 569 335

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    Overview

    A Very Brief History

    The ETF Marketplace Today

    What Is An ETF?

    What Advantages Do ETFs Offer?

    Trends For The Future

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    Whence We Came: ETF Market Evolution

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    A Very Brief History

    1990 The SEC issued the Investment Company Act Release No. 17809. This would ultimately facilitate

    the creation of mutual funds that were able to create and redeem shares intraday.

    1993 SPDRs S&P 500 begins trading on the AMEX in January.

    1999 The Tracker Fund of Hong Kong (TraHK) was launched in November, becoming the first ETF in

    Asia.

    2000 In April, the European Exchange Traded Fund Company launched a pair of listed diversified return

    securities (LDRS) on the Deutsche Borse. The funds, which tracked the EURO STOXX 50 and STOXX 50

    indices were co-managed by Merrill Lynch. Later in the same month, iShares launched the first ETF in the

    UK, the iFTSE 100.

    2003 In February the first ETF on a fixed-income index in Europe was launched. The ETF eb.rexx

    Government Germany was issued by Indexchange and tracked the Eurex Bonds Government Germany

    index (eb.rexx).

    2003 ETF Securities launches the worlds first exchange-traded commodity Gold Bullion Securities in

    Australia and London.

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    European ETF Asset Growth by Broad Asset Category

    Source: Blackrock, Bloomberg

    0

    25

    50

    75

    100

    125

    150

    175

    2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Jan-10

    ETFAssets(GBP

    Billion)

    Equity Assets Fixed Income Assets Commodity Assets

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    Where We Are Now

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    Category/Asset Class # of ETFs Total Net Assets As a % of Total Industry Assets

    Europe Equity 424 60,526,666,986 42.47

    International Equity 243 32,723,777,179 22.96Fixed Income 153 30,582,153,845 21.46

    Traditional Asset Classes 820 123,832,598,010 84.68

    Commodity 291 16,982,675,211 11.92Other 18 1,476,473,085 1.04

    Currency 22 208,379,461 0.15

    European ETF Industry Total 1151 142,500,125,766 100.00

    Morningstar Data as of Feb. 2010

    Proliferation of Asset Classes

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    Proliferation of Asset Classes

    In the beginning, ETFs only offered broad index and equity sectorexposure

    Now, ETFs offer access to nearly every asset category imaginable

    Fixed Income

    Fundamental Indexes

    Commodities Currencies

    Leveraged Equity

    Hedge Fund Strategies Niche Sector Slicing

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    What Is An ETF?

    An umbrella term, covering a broad array of legal structures with aproliferation of abbreviations

    ETFs

    ETCs

    Defining attributes

    Tracks a specific index or a strictly-defined portfolio of securities Almost exclusively passive investments

    Traded on a stock exchange

    A retail investment vehicle by nature

    Short-term arbitrage opportunity via daily or weekly sharecreations/redemptions

    ETNs

    ETPs

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    What Is An ETF?

    Typically UCITS III compliant

    Diversified portfolios of securities: stocks, bonds, derivatives

    Physical-replication ETFs

    Match their index by holding the actual securities in a uniquetrust

    Full or Sampled replication

    Synthetic-replication (or swap-based) ETFs

    Obtain their index exposure through OTC swap contracts Hold securities in their own trust and/or have collateral pledged

    to mitigate counterparty risk

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    What Is An ETC?

    Formerly Exchange-Traded Commodity, now also currency funds

    Typically does not meet diversification standards for UCITS III Single commodity funds

    Single currency funds

    Debt instruments issued by Special Purpose Vehicles (SPVs)

    Degree of counterparty risk varies widely

    European Union Prospectus Directive allows broad distribution

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    What Is An ETC?

    Physically-backed

    Only precious metals

    Virtually zero counterparty risk

    Synthetic-replication

    SPV sometimes keeps the ETCs capital, but usually given to total

    return swap (TRS) counterparty Collateral may be allocated through a third-party custodian or

    simply pledged by the TRS counterparty

    Acceptable securities for collateral can vary widely from providerto provider

    Read Those Prospectuses!

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    What Is An ETN?

    Exchange-Traded Note

    Debt instrument issued by a backing bank

    Senior, unsecured debt of that bank

    Substantial counterparty risk!

    Not a very popular vehicle in Europe, with only two issuers

    Lyxor pledges collateral for their ETNs

    Barclays Capital issues uncollateralized ETNs

    Much more popular in the U.S., where they have substantial taxadvantages for futures-dependent indices such as commodities

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    Innovation, You Say?

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    Whats So Great About ETFs?

    Incredibly low costs

    Intra-day liquidity and real-time trading

    Access to new asset classes and strategies

    ETFs bring the institutional to the individual

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    Low Costs

    Passive investments

    No expensive analysts

    Typically low turnover

    Numerous back-office and mid-office efficiencies for providers

    Only need to issue and redeem shares with a limited number of

    market makers Shifts portfolio trading costs to ultra-efficient market makers or

    swap counterparties

    Custodial costs have economies of scale due to cross-listings andbroad distribution pulling in assets from across Europe

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    Intra-Day Liquidity and Real-Time Trading

    Real-time execution means that you know the price you are paying

    Can provide more liquid exposure to illiquid asset classes

    When corporate bond markets froze in 2008/2009, credit bondETFs kept trading

    Market makers arbitrage away premiums and discounts, keepingprices close to fair value

    Warning: This shifts the onus of ensuring fair execution onto the finalbuyer rather than the provider

    Liquidity differs from fund to fund

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    Access to New Asset Classes & Strategies

    Funds for in-house use with sophisticated clients are now easilyoffered to retail investors as well

    Physical precious metals Asset allocation strategies

    Alternative betas

    ETFs serve as a wrapper for futures contracts that would otherwisehave too high of a minimum size for retail investors

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    Where Do We Go From Here

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    Expansion of the Retail Market

    Everyone in the industry is waiting for the retail market to appear, butit will be harder than expected

    Four major preconditions to a robust retail ETF market in Europe

    Increased retail investor demand

    Greater trading volume / visible liquidity

    Greater transparency

    Simple cross-border transactions within EU

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    Expansion of the Retail Market: Investor Demand

    Need to make the case to individual investors for low cost andpassive investment

    Who will be the UKs Jack Bogle?

    A critical mass of advisers and other financial professionals looking for

    low cost vehicles Organic movement toward fee-based financial advice took

    decades in the US

    Regulatory pushes in Europe may accelerate the process

    (UKs Retail Distribution Review)

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    Expansion of the Retail Market: Greater Trading Volume

    OTC trading volume does not do much for retail investors

    Need to recruit a new sort of institutional investor, as heavy exchangetraders and retail investors have a natural symbiosis in ETFs

    Make shorting ETFs easier

    Movement toward ETFs as cheaper, easier, and more flexible

    than other forms of beta exposure (futures, swaps, etc.)

    Moving trade volume onto the exchanges is a self-perpetuating

    process once it starts, as greater liquidity makes larger on-exchangetrades easier, which in turn generates more liquidity

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    Expansion of the Retail Market: Greater Transparency

    Apply MiFID to exchange-traded funds

    Reveal all liquidity to all market participants

    Help retail investors feel comfortable that the playing field is level

    Retail investors want to know what they are holding

    Full portfolios published frequently and with little delay

    Synthetic replication ETF providers will have to win not just on costand on tracking, but also have to match the openness

    Make collateral rules easier to find

    Disclose collateral portfolios as well as index portfolios

    This information is already available to institutional investors

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    Expansion of the Retail Market: Cross-Border Transactions

    Liquidity makes ETFs a winner-takes-all competition Institutions will trade across borders for the best execution

    Retail investors need to be able to do the same

    This trend is already coming to fruition, as several retailbrokerages offer fairly inexpensive trading throughout the EU

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    Consolidation in the European ETF Marketplace

    This winner-takes-all competition for liquidity will drive consolidationin the ETF marketplace

    One or two winners will take the vast bulk of assets andtrading volume for any given index to track

    Despite having lower assets and not much growth, many smallerfunds will remain alive on assets from in-house customers

    Off-exchange distribution channels can not drive this consolidation

    Liquidity and low trading costs are the draw of the top funds, and

    they do not carry over to off-exchange distribution

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    Product Innovation Will Continue

    New entrants in a more mature market can only compete on lowcosts or product innovation

    Plenty of new areas ripe for expansion

    Fundamentally-weighted indices

    Screened indices Active ETFs

    Funds of hedge funds

    Alternative beta

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