etcog orientation
DESCRIPTION
Quick orientation to economic development for newly elected officials. Hosted by the East Texas Council of Governments in Kilgore, TexasTRANSCRIPT
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Newly Elected Officials Workshop
East Texas Council of GovernmentsHunter Hilburn, CEcD, EDFP
President – EDsuiteAugust 19, 2011
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EDsuite
• Website & Software Development• Serving over 100 Clients in 13 States• Employ 8 People in Kilgore 11 Total
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EDsuite
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EDnames.com
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Site Selection?
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Site Selection
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Economic Development Marketing
• Understand Your Product• Understand Your Target• Develop A Marketing Plan!– Establish/Manage Expectations– Agree Upon A Budget– Approve/Publish and Monitor
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Marketing Plan
• EDO Mission Statement• SWOT Analysis• Staff Information• Marketing Budget• Industry Targets• Geographic Targets• Marketing Resources
• Goals and Objectives• Expectations - General
and Tangible • Regional Partnerships
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Traditional Marketing Activities
• Local Company Associations • Print Advertising• Brochures • Direct Mail• Email Marketing• Trade Shows• Airline Advertising• Research 10k Reports• Call Center Direct Calling • Purchase Leads Lists
• Courting Consultants• Face-to-Face Marketing
Missions• International Marketing
Missions• Editorial Promotions• Radio - NPR• Proposals• Familiarization Tours• Website• Social Networking
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Courting Consultants & Face-to-Face Marketing Missions
• Appointment Setting• Know Who You are Visiting• Know Industry Trends• Respectful of their Time• Leave Something Behind• Unanswered Questions & Follow-Up!
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Website Essentials - Visual
• Contact Information• Balanced Visual Effects• Easy/Clear Navigation• Standard Terminology• Redundant Navigation• Geographical
Orientation
• Narrative Description of Location
• Easy to Remember Domain Name
• Quicker/Speed to Information
• Contact Information
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Website Essentials - Mechanics
• Content Management System
• Coded Using CSS• Community Profile• Available Property• News & Press• Search Engine
Optimization
• Web Statistics Package• Standard Resolution
Size – 1024w• Dependable/Adequate
Hosting• Staff Blog• Location Maps
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Website Resolution
800 Pixel Width
1024 Pixel Width
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Typical Website - Desktop
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Typical Website - Mobile
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Mobile Statistics
Longview, EDC
• January 1 – August 19, 2010– 14,943 Total Visits– 261 Mobile Visits or 1.75%
• January 1 – August 19, 2011– 14,397 Total Visits– 895 Mobile Visits or 6.22%
Kilgore EDC
• January 1 – August 19, 2010– 14,746 Total Visits– 233 Mobile Visits or 1.58%
• January 1 – August 19, 2011– 11,985 Total Visits– 744 Mobile Visits or 6.21%
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Mobile App vs. Mobile Website
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Website Statistics Tracking
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Thank You!Questions
East Texas Council of GovernmentsHunter Hilburn, CEcD, EDFP
President – EDsuiteAugust 19, 2011